Mobile Inspiration Conference: App Marketing

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new insights of app marketing

new insights of app marketing

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  • 1. M I obile C nspiration onferenceApp Marketing @Tim_Akkerman @SjoerdHuitema
  • 2. 0 175,000,000 350,000,000 525,000,000 700,000,000May-09Jul-09Sep-09Nov-09Jan-10Mar-10May-10 Jul-10Sep-10Nov-10Jan-11Mar-11May-11 Jul-11Sep-11Nov-11Jan-12Mar-12 NU.NL MOBILE PAGEVIEWSMay-12Jul-12 iPad Nokia iPhone Android Windows BlackBerry Mobile site
  • 3. App Marketing: key factors Product SEO X-factor Display Social PRSocial PR Display SEO Product X-factor
  • 4. App Marketing: key factors Product X-factor SEO Display Social PRSocial PR Display SEO Product X-factor
  • 5. App Marketing: 5 key factors SEO Product Display timing Social PRSocial PR Display SEO Product
  • 6. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 7. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 8. ProductOntwikkeling: 16 maanden Ontwikkeling: 3 maanden
  • 9. ProductUnique visitors p/m: 2.300 Unique visitors p/m: 20.000
  • 10. Product
  • 11. Think Mobile!
  • 12. Product
  • 13. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 14. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 15. The social pyramid Community Social Networking Friends Friends connected appsSharing Sharing to FB, Twitter, LinkedIn, etc.
  • 16. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 17. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 18. PRPress release Creatives Promo code Video
  • 19. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 20. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 21. Launch Mobile display
  • 22. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 23. App Marketing: 5 key factors SEO Product Display Social PRSocial PR Display SEO Product
  • 24. SEO/ ASO
  • 25. ASO
  • 26. ASO
  • 27. ASO
  • 28. ASO
  • 29. ASO
  • 30. SEO
  • 31. SEO
  • 32. 3 FINAL TIPS SEO Product1. Good product Display Social PR SEO Product2. Marketing Display Social PR timing3. Measurement
  • 33. APPS END ?