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eBay Mobile Summit
 

eBay Mobile Summit

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Mobile Monetization @Sanoma Media

Mobile Monetization @Sanoma Media

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    eBay Mobile Summit eBay Mobile Summit Presentation Transcript

    • eBay Mobile Summit Mobile(monetization) @Sanoma Media @Tim_Akkerman & @NvanAmeyden10-05-2012
    • •Mid-sized European media group • Founded and headquartered in Finland • Focused on Media and Education • Present in Finland, Netherlands and Belgium and Russia & Central Eastern Europe•Leading media company in the Netherlands • #1 Dutch magazine publisher (Hoofddorp) • #1 Dutch online publisher (Amsterdam-West) • #2 Dutch Commercial TV broadcaster (Amsterdam-East): SBS6, Net5, Veronica
    • Sanoma Media NL
    • #1 Consumer magazine publisher
    • #1 Online publisher
    • #1 Mobile publisher400,000,000 pageviews per month
    • NU.NL MOBILE PAGEVIEWS225,000,000 150,000,000 75,000,000 iPad Android 0 iPhone Mobile site
    • 0 125,000,000 250,000,000 375,000,000 500,000,000May-09Jul-09Sep-09Nov-09Jan-10Mar-10May-10 Jul-10Sep-10Nov-10Jan-11Mar-11May-11 Jul-11Sep-11Nov-11Jan-12 NU.NL MOBILE PAGEVIEWSMar-12 iPad iPhone Android Mobile site
    • Changing media consumption tablet computer 5% phone 45% overall 50% overall views overall views views In the morning, relative People reading on computers iPad readers read more news readership across all three consumer their greatest share of on the device at night than platforms ramps up quickly online news that way during the day during other times of day iPad%% Computer Smartphone%%%%% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Source: NU.nl (based on sample data)
    • Monetization
    • =
    • Crossmedia
    • Monetization
    • =
    • Segmentation
    • Monetization
    • =
    • KISS
    • Monetization
    • =
    • CONSUMERS DEMAND
    • Monetization
    • =
    • Smart business processes
    • Monetization
    • =
    • New business models
    • Monetization
    • =
    • Educating advertisers
    • Back to WhatToWear
    • Educating advertisers + serving users
    • Mobile advertising cases
    • Movie trailer
    • Movie trailer
    • Apps end ?