eBay Mobile Summit

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Mobile Monetization @Sanoma Media

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eBay Mobile Summit

  1. 1. eBay Mobile Summit Mobile(monetization) @Sanoma Media @Tim_Akkerman & @NvanAmeyden10-05-2012
  2. 2. •Mid-sized European media group • Founded and headquartered in Finland • Focused on Media and Education • Present in Finland, Netherlands and Belgium and Russia & Central Eastern Europe•Leading media company in the Netherlands • #1 Dutch magazine publisher (Hoofddorp) • #1 Dutch online publisher (Amsterdam-West) • #2 Dutch Commercial TV broadcaster (Amsterdam-East): SBS6, Net5, Veronica
  3. 3. Sanoma Media NL
  4. 4. #1 Consumer magazine publisher
  5. 5. #1 Online publisher
  6. 6. #1 Mobile publisher400,000,000 pageviews per month
  7. 7. NU.NL MOBILE PAGEVIEWS225,000,000 150,000,000 75,000,000 iPad Android 0 iPhone Mobile site
  8. 8. 0 125,000,000 250,000,000 375,000,000 500,000,000May-09Jul-09Sep-09Nov-09Jan-10Mar-10May-10 Jul-10Sep-10Nov-10Jan-11Mar-11May-11 Jul-11Sep-11Nov-11Jan-12 NU.NL MOBILE PAGEVIEWSMar-12 iPad iPhone Android Mobile site
  9. 9. Changing media consumption tablet computer 5% phone 45% overall 50% overall views overall views views In the morning, relative People reading on computers iPad readers read more news readership across all three consumer their greatest share of on the device at night than platforms ramps up quickly online news that way during the day during other times of day iPad%% Computer Smartphone%%%%% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Source: NU.nl (based on sample data)
  10. 10. Monetization
  11. 11. =
  12. 12. Crossmedia
  13. 13. Monetization
  14. 14. =
  15. 15. Segmentation
  16. 16. Monetization
  17. 17. =
  18. 18. KISS
  19. 19. Monetization
  20. 20. =
  21. 21. CONSUMERS DEMAND
  22. 22. Monetization
  23. 23. =
  24. 24. Smart business processes
  25. 25. Monetization
  26. 26. =
  27. 27. New business models
  28. 28. Monetization
  29. 29. =
  30. 30. Educating advertisers
  31. 31. Back to WhatToWear
  32. 32. Educating advertisers + serving users
  33. 33. Mobile advertising cases
  34. 34. Movie trailer
  35. 35. Movie trailer
  36. 36. Apps end ?

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