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Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
Uc Davis QR Code Presentation
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Uc Davis QR Code Presentation

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A primer on use and advantages of Quick Response codes in higher education

A primer on use and advantages of Quick Response codes in higher education

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Transcript

  • 1. Using QR CodesTim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation
  • 2. Using QR CodesTim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation
  • 3. Why Mobile Matters: Demographics 24% of Stanford University students view iPhone as an extension of their brain or being 88% keep iPhone next to their bed 75% fallen asleep in bed with phone 69% more likely to forget their wallet than their phoneSource: Conducted in winter 2010 by undergraduate anthropology students, interviews with 177students, overseen by Stanford University professor Tanya Luhrmann
  • 4. Why Mobile Matters: Trends Fastest growing technology globally – 4.6 billion by end of 2009 (1.2 billion landline DSLs) Mobile Internet is predicted to exceed desktop within next four years Mobile data traffic will increase 39 times by 2014Source: International Telecommunications Union, Morgan Stanley (Thanks to Lisa Lapin)
  • 5. Why Mobile Matters: Trends
  • 6. Why Mobile Matters: Trends
  • 7. What are QR (Quick Response) Codes
  • 8. What are QR (Quick Response) Codes QR Code (2D Code) contains information in both the vertical and horizontal directions QR Code holds a considerably greater volume of information than a bar codeSource: QRCode.com, http://www.denso-wave.com/qrcode/aboutqr-e.html
  • 9. What are QR (Quick Response) CodesMaximum Data Characters 4,296 text 7,089 digits 2,953 bytesSource: QRCode.com, http://www.denso-wave.com/qrcode/qrgene4-e.html
  • 10. What are QR (Quick Response) CodesSource: http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html
  • 11. What are QR (Quick Response) CodesSource: http://www.google.com/trends?q=qr+code
  • 12. How to use QR Codes: Publications
  • 13. How to use QR Codes: Email
  • 14. How to use QR Codes: Outdoor
  • 15. How to use QR Codes: Advertising
  • 16. How to use QR Codes: SignageSource: Flickr, "QR codes in the wild" group
  • 17. How to use QR Codes: Access ControlSource: Flickr, "QR codes in the wild" group
  • 18. How to use QR Codes: Video/CommercialsSource: http://www.youtube.com/watch?v=zuVSpG-ZdkU
  • 19. How to use QR Codes: Video/CommercialsSource: Will People Scan QR Codes in Shows or Commercials?
  • 20. How to use QR Codes: FundraisingSource: All About Mobile Life, http://mobile.kaywa.com/p1029.html
  • 21. How to use QR Codes: Packaging
  • 22. How to use QR Codes: Apparel
  • 23. How to use QR Codes: Resumes/Business Cards
  • 24. Creating QR Code: Link shortenershttp://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a
  • 25. Creating QR Code: Link shortenershttp://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502ahttp://bit.ly/aoWR3J
  • 26. Creating QR Code: Code Generators Google: http://goo.gl
  • 27. Creating QR Code: Code Generators Kaywa: http://qrcode.kaywa.com/
  • 28. Creating QR Code: Code Generators delivr: http://delivr.com/qr-code-generator
  • 29. Using QR Codes: Further Considerations Color: Contrast Size: At least 2 cm (0.787401575 inches) Border: a margin or "quiet zone" of 4 modules Placement: avoid conflicts with design, standardize location on collateral Distance: anticipate viewer separation from code
  • 30. Website Mobile Optimization
  • 31. Website Mobile OptimizationSource: http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html
  • 32. Mobile: Metrics/Analytics
  • 33. Mobile Resources The ABCs of Mobile Marketing, University Business MobileActive.org "A global network of people using mobile technology for social impact." HOW TO: Create a Mobile Website for Your Nonprofit for $8 a Month, Nonprofit Tech 2.0QR Codes Resources Placement and Size of QR Codes, FingerFood QR Code (UK) portal, http://qrme.co.uk/ QR code generator (PNG or EPS files): http://delivr.com/qr-code-generator QR code generation (PNG) and tracking (create free account): http://bit.ly
  • 34. Thanks/Acknowledgements Andy Davis, Campus Recreation Jennifer Eting, Campus Recreation Justin Ling, Campus Unions Lindsay Hardy, Graduate School of Management

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