INTRODUCTION Social Media has rapidly become an emerging part of Corporate America.Companies can no longer deny the influence of such sites asTwitter, Facebook and LinkedIn.
EMERGENCE OF SOCIAL MEDIA IN THE CORPORATEWORLD50 percent of businesses in the U.S. now use websites such as Twitter to connect and engage existing customers % Using Social Media 50 0 Using Social Not Using Social Media Media
EMERGENCE OF SOCIAL MEDIA IN THE CORPORATEWORLD38 percent of US Companies dedicate up to 20 percent of their marketing budget to business social networking activity Budget Social Media Other
EMERGENCE OF SOCIAL MEDIA IN THE CORPORATEWORLDMore than 800 million active Facebook usersMore than 100 million Twitter users 800 600 400 Facebook Twitter 200 0 Number of Users(in Millions)
CURRENT SOCIAL MEDIA LANDSCAPE IN THE ITINDUSTRYThe IT industry has begun heavily relying on Social Media in many ways.Companies are finding they can get their word or product out in some ofthe following ways.ForumsFacebookTwitterLinkedInGoogle+Foursquare
OPPORTUNITIES AND BENEFITS FOR SOUTHERNTECHNOLOGIES
CONCLUSIONBased on the staggering number of users on social mediasites, companies almost certainly can not discount the benefit of usingsocial networking sites. In the present time, this is the best way to reachmillions if not BILLIONS of people every day.
WORKS CITEDStelzner, Michael. "2011 Social Media Marketing Industry Report." socialmediaexaminer.com. Social Media Examiner, Apr 2011. Web. 19 Feb 2012. <http://www.socialmediaexaminer.com/SocialMediaMarketingReport201 1.pdf?9d7bd4>.. "Infographic: Social Media Statistics For 2012."digitalbuzzblog.com. DigitalBuzzBlog, 03 Jan 2012. Web. 19 Feb 2012. <http://www.digitalbuzzblog.com/social-media-statistics-stats-2012- infographic/>.