Marketing Structure
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Marketing Structure

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This presentation is made for " Introduction to business" course. It is about Types of competitions in sales market or Market Structure which has 4 types ; Perfect, Monopolistic, Oligopoly, and ...

This presentation is made for " Introduction to business" course. It is about Types of competitions in sales market or Market Structure which has 4 types ; Perfect, Monopolistic, Oligopoly, and Monopoly. It includes case study of " Wal-Mart " as well. ( but i'm not sure if it's accurate )

File Format : PPT Power Point 2003 or Higher.

Miss Nannapat K. ( MUM )
Tim3flies

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Marketing Structure Marketing Structure Presentation Transcript

  • TYPES OF COMPETITION Introduction to Business 2/2009
  • MARKET STRUCTURE
    • PERFECT
    • MONOPOLISTIC
    • OLIGOPOLY
    • MONOPOLY
  • PERFECT
  • PERFECT
  • MONOPOLISTIC
  • MONOPOLISTIC
  • OLIGOPOLY
  • OLIGOPOLY
  • MONOPOLY
  • MONOPOLY A monopoly is a company that dominates and controls a specific industry.
  • QUESTIONS & ANSWERS From Wal-Mart ‘s case study
  •   1. What industry Wal-Mart is competing in?
    • GENERAL MERCHANDISE
    • RETAILING INDUSTRY
  • 2. Which market structure should Wal-Mart be considered?
    • Monopolistic
    • There are a lot of retailers (competitors) like Wal-Mart in the market.
    • It is easy to be general merchandise retailers.
    • Wal-Mart can control over the price by dumping it down while others(small retailers) cannot.
    • The products are differentiated by product testing tactics to let the customers perceived that they are The new, improved Great Value products and redesigning Great Value packaging graphics although it may be still similar or same.
    According to theory
  • Wal-Mart might be considered as “Oligopoly”
    • Wal- Mart is the 1 st in retailing market .
    In a world where most retailers are categorized as having a monopolistic competition market structure, Wal-Mart Stores Inc. appears to have an oligopoly market structure . Nevertheless, because there are far too many retailers to deal with, then they also have a monopolistic competition market structure. Regardless, Wal-Mart would rather have it this way because it has not hurt them at all by having competition.
  • 3. Which determinant of demand/supply is affected causing change in demand/supply of products in the general merchandise industry? How? Explain and draw the diagram to illustrate the effect. PRICE DETERMINANT
  • 4. As the result of Wal-Mart’s action, which determinant of demand/supply is affected causing change in demand/supply of superior products ? How? Explain and draw the diagram to illustrate the effect.
  • EXAMPLE OF EFFECTS from Wal-Mart to Superior Products Wal-Mart has squeezed suppliers till they scream, and forced them to move jobs abroad to keep cutting costs