Alumni Board Development Presentation - January 2011

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A presentation from the Vice President for Development and Alumni Relations, Senior Director of Major Gifts, and the Director of Annual Giving for the Alumni Board Meeting

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Alumni Board Development Presentation - January 2011

  1. 1. 1<br />Lake Forest College Development<br />Alumni, parents and friends <br />Providing for their family and their College<br />
  2. 2. 2<br />Goals<br />Types of gifts<br />Uses of gifts<br />Multi-Channel marketing<br />Why people give or don’t<br />
  3. 3. 3<br />Understanding Donations<br />From the donors perspective<br />Regular Gifts<br />Special Gifts<br />Ultimate Gifts<br />
  4. 4. 4<br />Regular Gifts<br />Annual & renewable<br />Everyone can participate<br />Usually cash<br />Fund For Lake Forest College<br />
  5. 5. 5<br />Special Gifts<br />Special appeal, campaign<br />Often appreciated assets<br />150th Anniversary Campaign<br />Endowment<br />Special Projects<br />
  6. 6. 6<br />Ultimate Gifts<br />The largest gift a person will make<br />
  7. 7. 7<br />Ultimate Gifts<br />“Once in a lifetime”<br /> Assets and income<br />Charitable component of estate plan<br />Often for Endowment or<br />Special Project<br />
  8. 8. 8<br />Who You Give To<br />Can Give Money To<br /> / <br />Family <br />& Friends Society <br /> / <br />Taxes Charities<br />
  9. 9. 9<br />How Donations are Used<br />Annual Fund<br />Special Projects<br />Endowment<br />
  10. 10. 10<br />Multi-Channel Marketing<br />Mass market<br />Direct contact<br />One on one visits<br />
  11. 11. 11<br />Why People Give<br />?<br />
  12. 12. 12<br />Why People Don’t Give<br />?<br />
  13. 13. 13<br />Your Challenge<br />Show pride in your College<br />Wealth<br />Wisdom<br />Work<br />Encourage support from others<br />
  14. 14. 14<br />Your Challenge<br />Tips for getting the gift<br />
  15. 15. 15<br />Lake Forest College Development<br />Alumni, parents and friends <br />Providing for their family and their College<br />

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