RETHINK© Tilly Pick, 2015
DISCLAIMER: This summary is for general information and use only. By publishing this summary, I am not endorsing, supporti...
We live in a world
with more and more
information and less
and less meaning.
Thomas Wendt,
Surrounding Signifiers
Photo by...
We are so tethered by showing
the world what we are doing.
Victor Lee, Hasbro
Photo by darkroom.baltimoresun.com
Fan culture,
social culture
is gift culture.
You give with no
expectation of
immediate reward.
Nancy Baym,
Microsoft
Photo...
Jim Speros, Fidelity
Photo by Teresa Bodwell, teresawithnoh.com
The world only
seems interesting in
tiny morsels of information.
Seth Miller, Miller Systems
Photo by hometrendesign.com
A clear mission
makes new technology
decisions easier.
Stacey Howe, New Balance
We know the cost of experimenting.
The cost of not experimenting
is much higher.
Perry Hewitt,
Harvard University
Photo by...
Openness
leads to inventiveness
leads to usefulness.
Linda Boff, GE
Photo Jens Herrmann and Erik Hehrmann, jenriks.de
Most people think
customer service begins
the moment you screw up.
It should start when someone
first expresses interest.
...
We’re in a period
of convergence
of science and math
Larry Weber, Racepoint Group
in support of
the customer
service
exper...
Content is not the new currency.
It is not scarce.
A customer who
gives a damn is the
new currency.
Dave Wieneke,
ISITE De...
The best source of inspiration
is the consumer community.
Keep listening. Do less talking.
David Oksman, Life is Good
Phot...
Look at social media outcomes
not for the number but for the
meaning.
Richard Ng,
Edelman Digital
Photo by 40somethingandr...
Build-to-learn
is the best way to do research.
Prototypes
are the new storyboards.
Aman Govil, Google
Photo by furnishgree...
Digital
is fundamentally
about bringing us
closer together.
Shiv Singh,
PepsiCo Beverages
Digital campaigns
fail 98 out of 100 times. That is not good
for the brand. It is not good for marketing.
Marty St. George...
Mobile is now the 1st screen.
It is no longer the 3rd screen.
John Caron, Catalina
Photo by bubblews.com
Mobile amplifies
the importance
of permission
marketing.
People will not tolerate push and unsolicited marketing on their ...
Photo by Blaise Reymondin
Marketing is increasingly going to become
part of the fabric of the entire organization.
Dharmes...
We share things
that are beautiful.
Make your marketing content
beautiful so people want to share it.
Joe Chernov, Kinvey
...
That is just the beginning.
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RETHINK

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Marketing will never again be what it was, or what it is. Here are some reasons why, but they are just the beginning.

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  • RETHINK

    1. 1. RETHINK© Tilly Pick, 2015
    2. 2. DISCLAIMER: This summary is for general information and use only. By publishing this summary, I am not endorsing, supporting, representing or guaranteeing the truthfulness, accuracy or reliability of any of the perspectives presented and expressly disclaim any and all liability and responsibility for any action or decision made in reliance on the information presented. All photography is sourced and attributed to its IP owner(s) whenever possible. Updated June 14, 2015. Marketing will never again be what it was, or what it is. Here are some reasons why.
    3. 3. We live in a world with more and more information and less and less meaning. Thomas Wendt, Surrounding Signifiers Photo by themominitiative.com
    4. 4. We are so tethered by showing the world what we are doing. Victor Lee, Hasbro Photo by darkroom.baltimoresun.com
    5. 5. Fan culture, social culture is gift culture. You give with no expectation of immediate reward. Nancy Baym, Microsoft Photo by popinjay321.wordpress.com
    6. 6. Jim Speros, Fidelity Photo by Teresa Bodwell, teresawithnoh.com
    7. 7. The world only seems interesting in tiny morsels of information. Seth Miller, Miller Systems
    8. 8. Photo by hometrendesign.com A clear mission makes new technology decisions easier. Stacey Howe, New Balance
    9. 9. We know the cost of experimenting. The cost of not experimenting is much higher. Perry Hewitt, Harvard University Photo by Kavakava Architects
    10. 10. Openness leads to inventiveness leads to usefulness. Linda Boff, GE Photo Jens Herrmann and Erik Hehrmann, jenriks.de
    11. 11. Most people think customer service begins the moment you screw up. It should start when someone first expresses interest. Chris Brogan, Human Business Works Photo by sethdwallpapers.com
    12. 12. We’re in a period of convergence of science and math Larry Weber, Racepoint Group in support of the customer service experience. Photo by pacc-ucc.org
    13. 13. Content is not the new currency. It is not scarce. A customer who gives a damn is the new currency. Dave Wieneke, ISITE Design Photo by imgur.com
    14. 14. The best source of inspiration is the consumer community. Keep listening. Do less talking. David Oksman, Life is Good Photo by Aimee Cavenecia, sundayisforlovers.wordpress.com
    15. 15. Look at social media outcomes not for the number but for the meaning. Richard Ng, Edelman Digital Photo by 40somethingandrising.com
    16. 16. Build-to-learn is the best way to do research. Prototypes are the new storyboards. Aman Govil, Google Photo by furnishgreen.com
    17. 17. Digital is fundamentally about bringing us closer together. Shiv Singh, PepsiCo Beverages
    18. 18. Digital campaigns fail 98 out of 100 times. That is not good for the brand. It is not good for marketing. Marty St. George, JetBlue Airways Photo by asparkstarts.com
    19. 19. Mobile is now the 1st screen. It is no longer the 3rd screen. John Caron, Catalina Photo by bubblews.com
    20. 20. Mobile amplifies the importance of permission marketing. People will not tolerate push and unsolicited marketing on their smartphones. Molly Plozay, First Data Photo by torange.us
    21. 21. Photo by Blaise Reymondin Marketing is increasingly going to become part of the fabric of the entire organization. Dharmesh Shah, HubSpot
    22. 22. We share things that are beautiful. Make your marketing content beautiful so people want to share it. Joe Chernov, Kinvey Photo by windowboxcontest.com
    23. 23. That is just the beginning.

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