Presentation tips for startups by JiYoung Moon

1,354 views
1,265 views

Published on

Presentation tips for startups

0 Comments
15 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,354
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
24
Comments
0
Likes
15
Embeds 0
No embeds

No notes for slide

Presentation tips for startups by JiYoung Moon

  1. 1. PRESENTATION TIPS FOR STARTUPS 2014 by JiYoung MOON
  2. 2. JIYOUNGMOON A Presentation is a Show You Plan, Develop and Deliver Yourself
  3. 3. JIYOUNGMOON Are You Confident to Compete with Smartphones of the Audience?
  4. 4. Why Are Most Presentations So Boring?
  5. 5. JIYOUNGMOON MISUNDERSTANDINGS BORING PRESENTATION!
  6. 6. You should deliver as much information as possible during your presentation.
  7. 7. The shorter a presentation is, the better. So you should minimize the number of slides.
  8. 8. A presentation should be fun. The more the audience laugh, the more content they will remember.
  9. 9. So what to do for a winning presentation (Not boring your audience to death) ???
  10. 10. THE FIVE COMMANDMENTS OF WINNING PRESENTATION
  11. 11. JIYOUNGMOON COMMANDMENT I. Be Short & Sweet Guy Kawasaki’s 10-20-30 Rule  10 slides  20 minutes  30 point font FYR only Be flexible!
  12. 12. JIYOUNGMOON Be a Storyteller COMMANDMENT II.
  13. 13. JIYOUNGMOON Simplify & Visualize Your Ideas COMMANDMENT III.
  14. 14. JIYOUNGMOON Be in the Moment & Engage COMMANDMENT IV.
  15. 15. JIYOUNGMOON COMMANDMENT V. Close with “Call to Action”
  16. 16. PRESENTATION PLANNING
  17. 17. What a Venture Capitalist Expects from Your Presentation?
  18. 18. JIYOUNGMOON A Venture Capitalist Wants to See: PROFITABILITY & GROWTH POTENTIAL VISION & PASSION PEOPLE
  19. 19. SOURCE: The 10/20/30 Rule of PowerPoint by Guy Kawasaki 1. Problem 2. Your solution 3. Business model 4. Underlying magic/technology 5. Marketing and sales 6. Competition 7. Team 8. Projections and milestones 9. Status and timeline 10. Summary and call to action Ten Topics a Venture Capitalist Cares about Grab attention through storytelling
  20. 20. JIYOUNGMOON How to Craft a Story for Your Presentation? Create a Plot First! And for a Perfect Plot …
  21. 21. JIYOUNGMOON CONTRAST IS THE KEY
  22. 22. JIYOUNGMOON SOLUTION FUTURE FULFILLMENT SPECIAL WE PROBLEM PAST / PRESENT NEED ORDINARY THEY Examples of Contrast V S
  23. 23. Adopt the Plot of Hero Myths and Legends
  24. 24. RISING HERO (BRAVE NEW ERA) INCOMPETENT KING (DARK PAST) V S
  25. 25. HERO (WE) ENEMY (THEY) V S
  26. 26. JIYOUNGMOON What is Your Weapon of Choice? Linear Narrative vs Spatial Narrative
  27. 27. JIYOUNGMOON Presentation Development Process 1ST REHEARSAL SET THE STRUCTURE & FLOW OF YOUR STORY CHOOSE RIGHT SOFTWARE & TOOLS DEVELOP SPEECH NOTES DEVELOP CONTENT (SLIDES & VISUAL) MODIFY THE CONTENT 2ND, 3RD… REHEARSALS (INCLUDING TECHNICAL PART) FINAL REHEARSAL SUCCESSFUL PRESENTATION REPEAT !
  28. 28. PRESENTATION VISUALS
  29. 29. THE FIVE PRINCIPLES OF EFFECTIVE PRESENTATION VISUAL
  30. 30. JIYOUNGMOON Slides Should NOT Upstage Your Presentation
  31. 31. JIYOUNGMOON Do NOT Make “Slideuments”
  32. 32. JIYOUNGMOON Use Colors Effectively & Sparingly
  33. 33. JIYOUNGMOON Pay Attention to the Font Text in typeface is also a part of visual Presentation Presentation Presentation Presentation Presentation
  34. 34. JIYOUNGMOON Plan Your Appearance as Part of Presentation Visual Source: TED.com
  35. 35. SLIDE MAKEOVER CLINIC
  36. 36. HOW TO SIMPLIFY & VISUALIZE TEXT
  37. 37. 3 Do’s of Blog Writing  First of all, a blog writer should be ‘human’. Nobody likes talking to a machine. So the writer should offer perspective and have a distinct voice. Personality, emotional message, empathy are also important.  It is very important to engage with your audience. In order to do that, add hyperlinks to third-party sources in your text and make your blog accessible through social media.  Finally, you need to visualize. Not just visuals but compelling, curiosity- provoking visuals work. Infographic could be an effective option which is both fun-looking and informative. SAMPLE SLIDE
  38. 38. 3 Do’s of Blog Writing Be Human  Nobody likes talking to a machine  Should offer perspective and have a distinct voice  Personality, emotional message, empathy Engage  Hyperlinks to third-party sources  Make blog accessible through social media Visualize  Compelling, curiosity-provoking visuals  Infographic : effective option both fun-looking and informative SAMPLE SLIDE
  39. 39. JIYOUNGMOON 3 Do’s of Blog Writing BE HUMAN  Nobody likes talking to a machine  Offer perspective and have distinct voice  Personality, emotional message, empathy ENGAGE  Hyperlink to third-party sources  Make blog accessible through social media VISUALIZE  Compelling, curiosity-provoking visuals  Infographic: fun-looking and informative SAMPLE SLIDE
  40. 40. JIYOUNGMOON BE HUMAN 3 Do’s of Blog Writing ENGAGE VISUALIZE SAMPLE SLIDE
  41. 41. JIYOUNGMOON Do’s of Blog Writing #3 VISUALIZE SAMPLE SLIDE
  42. 42. CHARTS & DATA VISUALIZATION
  43. 43. Mobile OS Global Market Share SAMPLE SLIDE As of 1Q 2013 Source: Mobile Apps
  44. 44. JIYOUNGMOON 61% 7% 5% 6% 21% As of 1Q 2013 Source: Mobile Apps SAMPLE SLIDE Others Mobile OS Global Market Share
  45. 45. JIYOUNGMOON As of 1Q 2013 Source: Mobile Apps SAMPLE SLIDE 61% 7% 5% 6% 21% Android Others iOS BlackBerry Windows Mobile OS Global Market Share
  46. 46. JIYOUNGMOON Tailor an existing chart to a specific focus Separating “signal from noise” is the key
  47. 47. JIYOUNGMOONSource: Mashable (August 27, 2013) Smartphone Penetration by Country SAMPLE SLIDE 62.2% 62.8% 71.7% 73.0% 10. Denmark 9. UK 8. Hong Kong 7. Sweden 6. Australia 5. Norway 4. Singapore 3. Saudi Arabia 2. South Korea 1. UAE 56.4% 0% 20% 40% 60% 80% 13. USA
  48. 48. JIYOUNGMOON Remember! Slides are for the audience NOT your prompter Visual is about presenting your ideas NOT for the sake of beauty itself Balance consistency and variation
  49. 49. PRESENTATION DELIVERY
  50. 50. HOW TO ENGAGE WITH THE AUDIENCE
  51. 51. JIYOUNGMOON Understand Your Audience
  52. 52. JIYOUNGMOON Use the Power of Emotional Appeal Did Kennedy really outwit Nixon in the debate?
  53. 53. JIYOUNGMOON RELEVANT QUOTE Open Your Presentation with: CURIOSITY- PROVOKING IMAGE PERSONAL STORY
  54. 54. JIYOUNGMOON SUMMARY OF THE KEY POINTS CALL TO ACTION Close Your Presentation with:
  55. 55. Effective Presentation Closing “Why Our Company?” Inspire your potential clients and partners to choose you
  56. 56. ONSTAGE
  57. 57. Source: TED.com Amy Cuddy: Your body language shapes who you are Open Your Arms to the Audience NEVER EVER Read Your Slides
  58. 58. Tune Your Voice Practice is important
  59. 59. And Most Importantly BE IN THE MOMENT
  60. 60. JIYOUNGMOON CHECKLIST Make sure the flow is smooth from the opening to the closing Rehearse, rehearse, rehearse Check the venue and equipment in advance Prepare for the worst-case scenario Prepare Q&A List
  61. 61. ONE MORE THING ……
  62. 62. Photo by betacontinua - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/23211051@N05 Created with Haiku Deck Refer to the keynotes of Steve Jobs And forget about them!
  63. 63. SHOWTIME! Engage & Inspire the Audience in Your Own Style JiYoung Moon • Account Director • The Hoffman Agency tillmoon@gmail.com / Twitter @MoonJiYoung

×