Presentation tips for startups by JiYoung Moon
Upcoming SlideShare
Loading in...5
×
 

Presentation tips for startups by JiYoung Moon

on

  • 757 views

Presentation tips for startups

Presentation tips for startups

Statistics

Views

Total Views
757
Views on SlideShare
747
Embed Views
10

Actions

Likes
11
Downloads
11
Comments
0

2 Embeds 10

https://twitter.com 9
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Presentation tips for startups by JiYoung Moon Presentation tips for startups by JiYoung Moon Presentation Transcript

  • PRESENTATION TIPS FOR STARTUPS 2014 by JiYoung MOON
  • JIYOUNGMOON A Presentation is a Show You Plan, Develop and Deliver Yourself
  • JIYOUNGMOON Are You Confident to Compete with Smartphones of the Audience?
  • Why Are Most Presentations So Boring?
  • JIYOUNGMOON MISUNDERSTANDINGS BORING PRESENTATION!
  • You should deliver as much information as possible during your presentation.
  • The shorter a presentation is, the better. So you should minimize the number of slides.
  • A presentation should be fun. The more the audience laugh, the more content they will remember.
  • So what to do for a winning presentation (Not boring your audience to death) ???
  • THE FIVE COMMANDMENTS OF WINNING PRESENTATION
  • JIYOUNGMOON COMMANDMENT I. Be Short & Sweet Guy Kawasaki’s 10-20-30 Rule  10 slides  20 minutes  30 point font FYR only Be flexible!
  • JIYOUNGMOON Be a Storyteller COMMANDMENT II.
  • JIYOUNGMOON Simplify & Visualize Your Ideas COMMANDMENT III.
  • JIYOUNGMOON Be in the Moment & Engage COMMANDMENT IV.
  • JIYOUNGMOON COMMANDMENT V. Close with “Call to Action”
  • PRESENTATION PLANNING
  • What a Venture Capitalist Expects from Your Presentation?
  • JIYOUNGMOON A Venture Capitalist Wants to See: PROFITABILITY & GROWTH POTENTIAL VISION & PASSION PEOPLE
  • SOURCE: The 10/20/30 Rule of PowerPoint by Guy Kawasaki 1. Problem 2. Your solution 3. Business model 4. Underlying magic/technology 5. Marketing and sales 6. Competition 7. Team 8. Projections and milestones 9. Status and timeline 10. Summary and call to action Ten Topics a Venture Capitalist Cares about Grab attention through storytelling
  • JIYOUNGMOON How to Craft a Story for Your Presentation? Create a Plot First! And for a Perfect Plot …
  • JIYOUNGMOON CONTRAST IS THE KEY
  • JIYOUNGMOON SOLUTION FUTURE FULFILLMENT SPECIAL WE PROBLEM PAST / PRESENT NEED ORDINARY THEY Examples of Contrast V S
  • Adopt the Plot of Hero Myths and Legends
  • RISING HERO (BRAVE NEW ERA) INCOMPETENT KING (DARK PAST) V S
  • HERO (WE) ENEMY (THEY) V S
  • JIYOUNGMOON What is Your Weapon of Choice? Linear Narrative vs Spatial Narrative
  • JIYOUNGMOON Presentation Development Process 1ST REHEARSAL SET THE STRUCTURE & FLOW OF YOUR STORY CHOOSE RIGHT SOFTWARE & TOOLS DEVELOP SPEECH NOTES DEVELOP CONTENT (SLIDES & VISUAL) MODIFY THE CONTENT 2ND, 3RD… REHEARSALS (INCLUDING TECHNICAL PART) FINAL REHEARSAL SUCCESSFUL PRESENTATION REPEAT !
  • PRESENTATION VISUALS
  • THE FIVE PRINCIPLES OF EFFECTIVE PRESENTATION VISUAL
  • JIYOUNGMOON Slides Should NOT Upstage Your Presentation
  • JIYOUNGMOON Do NOT Make “Slideuments”
  • JIYOUNGMOON Use Colors Effectively & Sparingly
  • JIYOUNGMOON Pay Attention to the Font Text in typeface is also a part of visual Presentation Presentation Presentation Presentation Presentation
  • JIYOUNGMOON Plan Your Appearance as Part of Presentation Visual Source: TED.com
  • SLIDE MAKEOVER CLINIC
  • HOW TO SIMPLIFY & VISUALIZE TEXT
  • 3 Do’s of Blog Writing  First of all, a blog writer should be ‘human’. Nobody likes talking to a machine. So the writer should offer perspective and have a distinct voice. Personality, emotional message, empathy are also important.  It is very important to engage with your audience. In order to do that, add hyperlinks to third-party sources in your text and make your blog accessible through social media.  Finally, you need to visualize. Not just visuals but compelling, curiosity- provoking visuals work. Infographic could be an effective option which is both fun-looking and informative. SAMPLE SLIDE
  • 3 Do’s of Blog Writing Be Human  Nobody likes talking to a machine  Should offer perspective and have a distinct voice  Personality, emotional message, empathy Engage  Hyperlinks to third-party sources  Make blog accessible through social media Visualize  Compelling, curiosity-provoking visuals  Infographic : effective option both fun-looking and informative SAMPLE SLIDE
  • JIYOUNGMOON 3 Do’s of Blog Writing BE HUMAN  Nobody likes talking to a machine  Offer perspective and have distinct voice  Personality, emotional message, empathy ENGAGE  Hyperlink to third-party sources  Make blog accessible through social media VISUALIZE  Compelling, curiosity-provoking visuals  Infographic: fun-looking and informative SAMPLE SLIDE
  • JIYOUNGMOON BE HUMAN 3 Do’s of Blog Writing ENGAGE VISUALIZE SAMPLE SLIDE
  • JIYOUNGMOON Do’s of Blog Writing #3 VISUALIZE SAMPLE SLIDE
  • CHARTS & DATA VISUALIZATION
  • Mobile OS Global Market Share SAMPLE SLIDE As of 1Q 2013 Source: Mobile Apps
  • JIYOUNGMOON 61% 7% 5% 6% 21% As of 1Q 2013 Source: Mobile Apps SAMPLE SLIDE Others Mobile OS Global Market Share
  • JIYOUNGMOON As of 1Q 2013 Source: Mobile Apps SAMPLE SLIDE 61% 7% 5% 6% 21% Android Others iOS BlackBerry Windows Mobile OS Global Market Share
  • JIYOUNGMOON Tailor an existing chart to a specific focus Separating “signal from noise” is the key
  • JIYOUNGMOONSource: Mashable (August 27, 2013) Smartphone Penetration by Country SAMPLE SLIDE 62.2% 62.8% 71.7% 73.0% 10. Denmark 9. UK 8. Hong Kong 7. Sweden 6. Australia 5. Norway 4. Singapore 3. Saudi Arabia 2. South Korea 1. UAE 56.4% 0% 20% 40% 60% 80% 13. USA
  • JIYOUNGMOON Remember! Slides are for the audience NOT your prompter Visual is about presenting your ideas NOT for the sake of beauty itself Balance consistency and variation
  • PRESENTATION DELIVERY
  • HOW TO ENGAGE WITH THE AUDIENCE
  • JIYOUNGMOON Understand Your Audience
  • JIYOUNGMOON Use the Power of Emotional Appeal Did Kennedy really outwit Nixon in the debate?
  • JIYOUNGMOON RELEVANT QUOTE Open Your Presentation with: CURIOSITY- PROVOKING IMAGE PERSONAL STORY
  • JIYOUNGMOON SUMMARY OF THE KEY POINTS CALL TO ACTION Close Your Presentation with:
  • Effective Presentation Closing “Why Our Company?” Inspire your potential clients and partners to choose you
  • ONSTAGE
  • Source: TED.com Amy Cuddy: Your body language shapes who you are Open Your Arms to the Audience NEVER EVER Read Your Slides
  • Tune Your Voice Practice is important
  • And Most Importantly BE IN THE MOMENT
  • JIYOUNGMOON CHECKLIST Make sure the flow is smooth from the opening to the closing Rehearse, rehearse, rehearse Check the venue and equipment in advance Prepare for the worst-case scenario Prepare Q&A List
  • ONE MORE THING ……
  • Photo by betacontinua - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/23211051@N05 Created with Haiku Deck Refer to the keynotes of Steve Jobs And forget about them!
  • SHOWTIME! Engage & Inspire the Audience in Your Own Style JiYoung Moon • Account Director • The Hoffman Agency tillmoon@gmail.com / Twitter @MoonJiYoung