Frictionless promotion
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Frictionless promotion

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A simple formula for calculating the likely success of a Facebook promotion.

A simple formula for calculating the likely success of a Facebook promotion.

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Frictionless promotion Frictionless promotion Presentation Transcript

  • PromoEconomics 101
  • Audience (qty)n. the number of people exposed to yourpromotion
  • Reward (0-10)n. the "carrot" value of your offer, its perceivedvalue and the odds of winning.
  • Friction (0-10)n. The effort required to complete the requiredaction(s)
  • Success formula Audience x Reward = Success Friction
  • Make it hard work 5,000 x Great prize (8) = 5,000 Hard work (8)
  • Make it simple 5,000 x Great prize (8) = 20,000 paywithapost (2)
  • Frictionless Entry Frictionless entry: 4x Success http://paywithapost.net 15-day FREE Trial