L CATION
WHY YOU SHOULD                    Laeken University
CHECK OUT                         12 August 2010

THE CHECK I...
By wild1don on Flickr




FACEBOOK RUMORED TO ENTER
LOCATION (STILL)
LOCATION IS THE
NEXT NEW THING
THE QUERY


what i want
THE QUERY     THE SOCIAL GRAPH


what i want      who i am,
                 who i know
THE QUERY     THE SOCIAL GRAPH   THE STATUS UPDATE


what i want      who i am,         what i’m doing
                 wh...
THE QUERY         THE SOCIAL GRAPH   THE STATUS UPDATE   THE CHECK-IN


what i want             who i am,      what i’m do...
LOCATION
BASED
SERVICES
Services to tell
others about
where you are.
Automatically.
NOTHING NEW (!?)
People get used to social media and
online sharing.
GPS enabled smartphones.
3G data subscriptions.
New s...
2 million users      340 000 users
5.6 Million venues   1.4 Million venues
“Foursquare and Gowalla, and Brightkite
and Loopt before them, and all the other
location-focused services out there right...
THE TYPICAL
USER
80% male.
Close to 70% between the ages of 19 and 35.
70% have college degrees or higher.
Influential (38% more likely to s...
Only 4% of the adult, Internet-using
population has used any kind of location
based service, and just 1% of all adults
che...
By edventures on Flickr




YET EXPECTATIONS ARE HIGH
location for marketeers
Event and last-minute
campaigns for
 • hotels
 • restaurants
 • theme parks
 • ...
LO




                   L
             CIA
  YA
    LTY

           SO
LOYALCATION
      E        CR
   BIL    LOC      ...
www.foursquare.com
prox.to/foursquare



www.gowalla.com
prox.to/gowalla
L CATION
WHY YOU SHOULD                    Laeken University
CHECK OUT                         12 August 2010

THE CHECK I...
Why you should check out the check in
Why you should check out the check in
Why you should check out the check in
Why you should check out the check in
Why you should check out the check in
Why you should check out the check in
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Why you should check out the check in

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Introductory Laeken University presentation on "location" and its opportunities for brands and marketeers.

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Why you should check out the check in

  1. 1. L CATION WHY YOU SHOULD Laeken University CHECK OUT 12 August 2010 THE CHECK IN i by Proximity BBDO Mayor @tijs
  2. 2. By wild1don on Flickr FACEBOOK RUMORED TO ENTER LOCATION (STILL)
  3. 3. LOCATION IS THE NEXT NEW THING
  4. 4. THE QUERY what i want
  5. 5. THE QUERY THE SOCIAL GRAPH what i want who i am, who i know
  6. 6. THE QUERY THE SOCIAL GRAPH THE STATUS UPDATE what i want who i am, what i’m doing who i know
  7. 7. THE QUERY THE SOCIAL GRAPH THE STATUS UPDATE THE CHECK-IN what i want who i am, what i’m doing where i am who i know John Batelle in Wired
  8. 8. LOCATION BASED SERVICES
  9. 9. Services to tell others about where you are. Automatically.
  10. 10. NOTHING NEW (!?) People get used to social media and online sharing. GPS enabled smartphones. 3G data subscriptions. New services (including game mechanics).
  11. 11. 2 million users 340 000 users 5.6 Million venues 1.4 Million venues
  12. 12. “Foursquare and Gowalla, and Brightkite and Loopt before them, and all the other location-focused services out there right now, are just the beginning. Check-ins are useful and gaming elements are fun, but both are features of location, not the endgame that location will be.”
  13. 13. THE TYPICAL USER
  14. 14. 80% male. Close to 70% between the ages of 19 and 35. 70% have college degrees or higher. Influential (38% more likely to say friends and family ask their opinions before a purchase). Especially receptive to mobile coupons and offers. Up to 20% more likely to consult their phones before a purchase. Far more likely to research products and services and read customer reviews. Forrester
  15. 15. Only 4% of the adult, Internet-using population has used any kind of location based service, and just 1% of all adults check into a location at least once a week.
  16. 16. By edventures on Flickr YET EXPECTATIONS ARE HIGH location for marketeers
  17. 17. Event and last-minute campaigns for • hotels • restaurants • theme parks • ...
  18. 18. LO L CIA YA LTY SO LOYALCATION E CR BIL LOC M MO AT ION
  19. 19. www.foursquare.com prox.to/foursquare www.gowalla.com prox.to/gowalla
  20. 20. L CATION WHY YOU SHOULD Laeken University CHECK OUT 12 August 2010 THE CHECK IN i by Proximity BBDO Mayor @tijs
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