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Why you should check out the check in
 

Why you should check out the check in

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Introductory Laeken University presentation on "location" and its opportunities for brands and marketeers.

Introductory Laeken University presentation on "location" and its opportunities for brands and marketeers.

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    Why you should check out the check in Why you should check out the check in Presentation Transcript

    • L CATION WHY YOU SHOULD Laeken University CHECK OUT 12 August 2010 THE CHECK IN i by Proximity BBDO Mayor @tijs
    • By wild1don on Flickr FACEBOOK RUMORED TO ENTER LOCATION (STILL)
    • LOCATION IS THE NEXT NEW THING
    • THE QUERY what i want
    • THE QUERY THE SOCIAL GRAPH what i want who i am, who i know
    • THE QUERY THE SOCIAL GRAPH THE STATUS UPDATE what i want who i am, what i’m doing who i know
    • THE QUERY THE SOCIAL GRAPH THE STATUS UPDATE THE CHECK-IN what i want who i am, what i’m doing where i am who i know John Batelle in Wired
    • LOCATION BASED SERVICES
    • Services to tell others about where you are. Automatically.
    • NOTHING NEW (!?) People get used to social media and online sharing. GPS enabled smartphones. 3G data subscriptions. New services (including game mechanics).
    • 2 million users 340 000 users 5.6 Million venues 1.4 Million venues
    • “Foursquare and Gowalla, and Brightkite and Loopt before them, and all the other location-focused services out there right now, are just the beginning. Check-ins are useful and gaming elements are fun, but both are features of location, not the endgame that location will be.”
    • THE TYPICAL USER
    • 80% male. Close to 70% between the ages of 19 and 35. 70% have college degrees or higher. Influential (38% more likely to say friends and family ask their opinions before a purchase). Especially receptive to mobile coupons and offers. Up to 20% more likely to consult their phones before a purchase. Far more likely to research products and services and read customer reviews. Forrester
    • Only 4% of the adult, Internet-using population has used any kind of location based service, and just 1% of all adults check into a location at least once a week.
    • By edventures on Flickr YET EXPECTATIONS ARE HIGH location for marketeers
    • Event and last-minute campaigns for • hotels • restaurants • theme parks • ...
    • LO L CIA YA LTY SO LOYALCATION E CR BIL LOC M MO AT ION
    • www.foursquare.com prox.to/foursquare www.gowalla.com prox.to/gowalla
    • L CATION WHY YOU SHOULD Laeken University CHECK OUT 12 August 2010 THE CHECK IN i by Proximity BBDO Mayor @tijs