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Services to tell
where you are.
NOTHING NEW (!?)
People get used to social media and
GPS enabled smartphones.
3G data subscriptions.
New services (including game
2 million users 340 000 users
5.6 Million venues 1.4 Million venues
“Foursquare and Gowalla, and Brightkite
and Loopt before them, and all the other
location-focused services out there right
now, are just the beginning. Check-ins
are useful and gaming elements are fun,
but both are features of location, not the
endgame that location will be.”
Close to 70% between the ages of 19 and 35.
70% have college degrees or higher.
Inﬂuential (38% more likely to say friends and family ask
their opinions before a purchase).
Especially receptive to mobile coupons and offers.
Up to 20% more likely to consult their phones before a
Far more likely to research products and services and read
Only 4% of the adult, Internet-using
population has used any kind of location
based service, and just 1% of all adults
check into a location at least once a week.
By edventures on Flickr
YET EXPECTATIONS ARE HIGH
location for marketeers
Event and last-minute
• theme parks
BIL LOC M