Tweetthrough rate

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Analysing the clickthrough rate for links shared on Twitter.

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Tweetthrough rate

  1. 1. — ANALYSING THE —Tweetthrough rateClickthrough rate forlinks shared on Twitter Data collected 2011/09/12 by @tijs
  2. 2. Or: whenevertweets about you, how many visitors can you expect?
  3. 3. For every 100 links shared on Twitter 7.76% are clicked
  4. 4. FOLLOWERS 8 TWEETTHROUGH RATE (%) 6 4 2 0 >0 >10 >100 >500 >2500 >10000 >100000 However: the more followers,the lower the tweetthrough rate.
  5. 5. >0 followers 7.76%>5 followers 7.78%>10 followers 7.74%>50 followers 6.73%>100 followers 5.77%>250 followers 4.37%>500 followers 3.33%>1000 followers 2.29%>2500 followers 1.89%>5000 followers 1.45%>10000 followers 1.17%>50000 followers 0.78% @jtimberlake>100000 followers 0.79% 0.35%
  6. 6. @stephenfry 3084K followers 1.58% TTR 48727 CLICKS/LINK @britneyspears 9464K followers 0.53% TTR 49740 CLICKS/LINK noting @charliesheenwinn 4819K followers 0.48% TTR 22912 CLICKS/LINK @lancearmstrong 3052K followers 0.27% TTR 8325 CLICKS/LINK
  7. 7. @erickschonfeld 39K followers1.47% TTR 581 CLICKS/LINK@leolaporte 333K followers1.33% TTR 4441 CLICKS/LINK@aplusk 7587K followers0.27% TTR 20867 CLICKS/LINK@timoreilly 1494K followers0.06% TTR 829 CLICKS/LINK
  8. 8. @mashable 2479K followers0.16% TTR 3846 CLICKS/LINK@rww 1107K followers0.07% TTR 773 CLICKS/LINK@techcrunch 1814K followers0.06% TTR 1167 CLICKS/LINK@thenextweb 595K followers0.05% TTR 320 CLICKS/LINK
  9. 9. So what about you?http://tweetthrough.com/YourTwitterHandle Tweetthrough was built by @tijs (4.09% TTR)

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