The future of apps
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The future of apps

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Barcamp VRT (21/01/12) presentation on the future of apps.

Barcamp VRT (21/01/12) presentation on the future of apps.

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The future of apps The future of apps Presentation Transcript

  • The future of apps By @tijs
  • As advertising shifted towards services, apps became the ideal branded utility.
  • Examplesare legio.
  • Now here’s the problem: digitalservices are limited to ... digital.
  • People want to be ableto create, touch, hold,display and gift things.
  • A physical card is so muchmore special than an email.
  • 2012 promises to bring a lotmore examples of this trend.
  • Yet while we do want toexperience tangible things,we don’t want to lose the advantages of digital.
  • From a digital service to adigitally enhanced service.
  • So there it is: the birth of the remote app.
  • Apps that let you monitor, control and optimize digitally enhanced products and services.
  • Nike Plus
  • Nike Fuelband
  • Jawbone Up
  • Wakemate
  • Withings Scale
  • Withings BloodPressure Meter
  • Copenhagen Wheel
  • Changers.com
  • Nest thermostat
  • Fiat Ecodrive
  • Volvo on Call
  • Lego Lifeof George
  • Check http://pinterest.com/tijs/smart-app-devices/ for updates.
  • By @tijs