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The future of apps       By @tijs
As advertising shifted towards services, apps became the    ideal branded utility.
Examplesare legio.
Now here’s the problem: digitalservices are limited to ... digital.
People want to be ableto create, touch, hold,display and gift things.
A physical card is so muchmore special than an email.
2012 promises to bring a lotmore examples of this trend.
Yet while we do want toexperience tangible things,we don’t want to lose the advantages of digital.
From a digital service to adigitally enhanced service.
So there it is: the birth of the remote app.
Apps that let you monitor, control and optimize digitally enhanced     products and services.
Nike Plus
Nike Fuelband
Jawbone Up
Wakemate
Withings Scale
Withings BloodPressure Meter
Copenhagen Wheel
Changers.com
Nest thermostat
Fiat Ecodrive
Volvo on Call
Lego Lifeof George
Check http://pinterest.com/tijs/smart-app-devices/ for updates.
By @tijs
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The future of apps

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Barcamp VRT (21/01/12) presentation on the future of apps.

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Transcript of "The future of apps"

  1. 1. The future of apps By @tijs
  2. 2. As advertising shifted towards services, apps became the ideal branded utility.
  3. 3. Examplesare legio.
  4. 4. Now here’s the problem: digitalservices are limited to ... digital.
  5. 5. People want to be ableto create, touch, hold,display and gift things.
  6. 6. A physical card is so muchmore special than an email.
  7. 7. 2012 promises to bring a lotmore examples of this trend.
  8. 8. Yet while we do want toexperience tangible things,we don’t want to lose the advantages of digital.
  9. 9. From a digital service to adigitally enhanced service.
  10. 10. So there it is: the birth of the remote app.
  11. 11. Apps that let you monitor, control and optimize digitally enhanced products and services.
  12. 12. Nike Plus
  13. 13. Nike Fuelband
  14. 14. Jawbone Up
  15. 15. Wakemate
  16. 16. Withings Scale
  17. 17. Withings BloodPressure Meter
  18. 18. Copenhagen Wheel
  19. 19. Changers.com
  20. 20. Nest thermostat
  21. 21. Fiat Ecodrive
  22. 22. Volvo on Call
  23. 23. Lego Lifeof George
  24. 24. Check http://pinterest.com/tijs/smart-app-devices/ for updates.
  25. 25. By @tijs
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