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The average tweetthrough rate (April 2012)
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The average tweetthrough rate (April 2012)

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Clickthrough rate analysis for links shared on Twitter, as measured by http://tweetthrough.com

Clickthrough rate analysis for links shared on Twitter, as measured by http://tweetthrough.com

Published in: Technology, Design

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  • 1. — ANALYSING THE —Tweetthrough rateClickthrough rate forlinks shared on Twitter Data collected 2012/04/09 by @tijs
  • 2. Or: whenevertweets about you, how many visitors can you expect?
  • 3. For every 100 links shared on Twitter 7.16% are clicked
  • 4. FOLLOWERS 8 TWEETTHROUGH RATE (%) 6 4 2 0 >0 >10 >100 >500 >2500 >10000 >100000 However: the more followers,the lower the tweetthrough rate.
  • 5. >0 followers 7.16%>5 followers 7.16%>10 followers 7.13%>50 followers 6.28%>100 followers 5.48%>250 followers 4.41%>500 followers 3.47%>1000 followers 2.57%>2500 followers 2.23%>5000 followers 1.82%>10000 followers 1.24%>50000 followers 0.70% @jtimberlake>100000 followers 0.62% 0.30%
  • 6. @stephenfry 4120K followers 0.72% TTR 29617 CLICKS/LINK @britneyspears 15293K followers 0.47% TTR 72119 CLICKS/LINK @jtimberlake 10241K followers 0.30% TTR 30912 CLICKS/LINK noting @charliesheenw inn 7021K followers 0.09% TTR 6646 CLICKS/LINK
  • 7. @jeffjarvis 93K followers0.86% TTR 795 CLICKS/LINK@aplusk 10171K followers0.32% TTR 32673 CLICKS/LINK@leolaporte 385K followers0.18% TTR 677 CLICKS/LINK@timoreilly 1547K followers0.05% TTR 726 CLICKS/LINK
  • 8. @netlash 9K followers1.99% TTR 181 CLICKS/LINK@bnox 14K followers0.55% TTR 76 CLICKS/LINK@robinwauters 24K followers0.38% TTR 92 CLICKS/LINK@steven_insites 11K followers0.32% TTR 36 CLICKS/LINK
  • 9. @mashable 2811K followers0.10% TTR 2918 CLICKS/LINK@rww 1162K followers0.03% TTR 371 CLICKS/LINK@techcrunch 2124K followers0.05% TTR 1049 CLICKS/LINK@thenextweb 697K followers?% TTR ? CLICKS/LINK no longer using Bitly
  • 10. So what about you?http://tweetthrough.com/YourTwitterHandle Tweetthrough was built by @tijs (3.79% TTR)