L YALCATION
mobilecamp brussels
                              THE              BIG THING
8 may 2010
VERSION 1.0 BETA      ...
TIJS VROLIX
I AM @TIJS ON TWITTER
strategic planner at proximity bbdo
LET ME TELL YOU ABOUT
MY SECRET
I SUFFER FROM
TRACKING MANIA
HASSELT-BRUSSELS
takes me some
70 MINUTES
if i leave around 9
LET’S TURN THAT HOBBY
INTO A CAREER
SOCIAL MOBILE
LOYALTY LOCATION
By Delta Niner on Flickr




NOW WHY IS LOYALCATION
SO COOL?
LOYALCATION
BRINGS CRM TO SME’S
for the first time ever
By SeetYing on Flickr




IMAGINE THIS
SITUATION
YOU’RE SHOPPING
and tweet you’re getting hungry
MARCO’S PIZZA REPLIES TO TRY
THEIR PIZZA HAWAII (YOUR FAVORITE)
you go the...
By JohnSeb on Flickr




GOING
TECHNICAL
CHECK IN
    Foursquare model
    No need to buy
    Social (share & game)


1
PAYMENT
    Square model
    Automatic
    Based on real revenue
    Larger reach

2
By Eridony on Flickr




SO WHAT’S
NEXT?
By fellowcreative on Flickr




TAG #LOYALCATION AND
WIN A NOKIA N900
L YALCATION
mobilecamp brussels
                              THE              BIG THING
8 may 2010
VERSION 1.0 BETA      ...
Loyalcation
Loyalcation
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Loyalcation

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Mobilecamp Brussels presentation on loyalcation: loyalty + location for SME's.

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Transcript of "Loyalcation"

  1. 1. L YALCATION mobilecamp brussels THE BIG THING 8 may 2010 VERSION 1.0 BETA in social crm? i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter
  2. 2. TIJS VROLIX I AM @TIJS ON TWITTER strategic planner at proximity bbdo
  3. 3. LET ME TELL YOU ABOUT MY SECRET
  4. 4. I SUFFER FROM TRACKING MANIA
  5. 5. HASSELT-BRUSSELS takes me some 70 MINUTES if i leave around 9
  6. 6. LET’S TURN THAT HOBBY INTO A CAREER
  7. 7. SOCIAL MOBILE LOYALTY LOCATION
  8. 8. By Delta Niner on Flickr NOW WHY IS LOYALCATION SO COOL?
  9. 9. LOYALCATION BRINGS CRM TO SME’S for the first time ever
  10. 10. By SeetYing on Flickr IMAGINE THIS SITUATION
  11. 11. YOU’RE SHOPPING and tweet you’re getting hungry MARCO’S PIZZA REPLIES TO TRY THEIR PIZZA HAWAII (YOUR FAVORITE) you go there and check in AND ADD A PICTURE AND REVIEW later that night, marco sends you a follow-up survey
  12. 12. By JohnSeb on Flickr GOING TECHNICAL
  13. 13. CHECK IN Foursquare model No need to buy Social (share & game) 1
  14. 14. PAYMENT Square model Automatic Based on real revenue Larger reach 2
  15. 15. By Eridony on Flickr SO WHAT’S NEXT?
  16. 16. By fellowcreative on Flickr TAG #LOYALCATION AND WIN A NOKIA N900
  17. 17. L YALCATION mobilecamp brussels THE BIG THING 8 may 2010 VERSION 1.0 BETA in social crm? i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter download from slideshare.net/tijs
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