Loyalcation
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Loyalcation

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Mobilecamp Brussels presentation on loyalcation: loyalty + location for SME's.

Mobilecamp Brussels presentation on loyalcation: loyalty + location for SME's.

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    Loyalcation Loyalcation Presentation Transcript

    • L YALCATION mobilecamp brussels THE BIG THING 8 may 2010 VERSION 1.0 BETA in social crm? i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter
    • TIJS VROLIX I AM @TIJS ON TWITTER strategic planner at proximity bbdo
    • LET ME TELL YOU ABOUT MY SECRET
    • I SUFFER FROM TRACKING MANIA
    • HASSELT-BRUSSELS takes me some 70 MINUTES if i leave around 9
    • LET’S TURN THAT HOBBY INTO A CAREER
    • SOCIAL MOBILE LOYALTY LOCATION
    • By Delta Niner on Flickr NOW WHY IS LOYALCATION SO COOL?
    • LOYALCATION BRINGS CRM TO SME’S for the first time ever
    • By SeetYing on Flickr IMAGINE THIS SITUATION
    • YOU’RE SHOPPING and tweet you’re getting hungry MARCO’S PIZZA REPLIES TO TRY THEIR PIZZA HAWAII (YOUR FAVORITE) you go there and check in AND ADD A PICTURE AND REVIEW later that night, marco sends you a follow-up survey
    • By JohnSeb on Flickr GOING TECHNICAL
    • CHECK IN Foursquare model No need to buy Social (share & game) 1
    • PAYMENT Square model Automatic Based on real revenue Larger reach 2
    • By Eridony on Flickr SO WHAT’S NEXT?
    • By fellowcreative on Flickr TAG #LOYALCATION AND WIN A NOKIA N900
    • L YALCATION mobilecamp brussels THE BIG THING 8 may 2010 VERSION 1.0 BETA in social crm? i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter download from slideshare.net/tijs