Loyalcation

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Mobilecamp Brussels presentation on loyalcation: loyalty + location for SME's.

Mobilecamp Brussels presentation on loyalcation: loyalty + location for SME's.

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Transcript

  • 1. L YALCATION mobilecamp brussels THE BIG THING 8 may 2010 VERSION 1.0 BETA in social crm? i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter
  • 2. TIJS VROLIX I AM @TIJS ON TWITTER strategic planner at proximity bbdo
  • 3. LET ME TELL YOU ABOUT MY SECRET
  • 4. I SUFFER FROM TRACKING MANIA
  • 5. HASSELT-BRUSSELS takes me some 70 MINUTES if i leave around 9
  • 6. LET’S TURN THAT HOBBY INTO A CAREER
  • 7. SOCIAL MOBILE LOYALTY LOCATION
  • 8. By Delta Niner on Flickr NOW WHY IS LOYALCATION SO COOL?
  • 9. LOYALCATION BRINGS CRM TO SME’S for the first time ever
  • 10. By SeetYing on Flickr IMAGINE THIS SITUATION
  • 11. YOU’RE SHOPPING and tweet you’re getting hungry MARCO’S PIZZA REPLIES TO TRY THEIR PIZZA HAWAII (YOUR FAVORITE) you go there and check in AND ADD A PICTURE AND REVIEW later that night, marco sends you a follow-up survey
  • 12. By JohnSeb on Flickr GOING TECHNICAL
  • 13. CHECK IN Foursquare model No need to buy Social (share & game) 1
  • 14. PAYMENT Square model Automatic Based on real revenue Larger reach 2
  • 15. By Eridony on Flickr SO WHAT’S NEXT?
  • 16. By fellowcreative on Flickr TAG #LOYALCATION AND WIN A NOKIA N900
  • 17. L YALCATION mobilecamp brussels THE BIG THING 8 may 2010 VERSION 1.0 BETA in social crm? i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter download from slideshare.net/tijs