Loyalcation
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Loyalcation

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Mobilecamp Brussels presentation on loyalcation: loyalty + location for SME's.

Mobilecamp Brussels presentation on loyalcation: loyalty + location for SME's.

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Loyalcation Loyalcation Presentation Transcript

  • L YALCATION mobilecamp brussels THE BIG THING 8 may 2010 VERSION 1.0 BETA in social crm? i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter
  • TIJS VROLIX I AM @TIJS ON TWITTER strategic planner at proximity bbdo
  • LET ME TELL YOU ABOUT MY SECRET
  • I SUFFER FROM TRACKING MANIA
  • HASSELT-BRUSSELS takes me some 70 MINUTES if i leave around 9
  • LET’S TURN THAT HOBBY INTO A CAREER
  • SOCIAL MOBILE LOYALTY LOCATION
  • By Delta Niner on Flickr NOW WHY IS LOYALCATION SO COOL?
  • LOYALCATION BRINGS CRM TO SME’S for the first time ever
  • By SeetYing on Flickr IMAGINE THIS SITUATION
  • YOU’RE SHOPPING and tweet you’re getting hungry MARCO’S PIZZA REPLIES TO TRY THEIR PIZZA HAWAII (YOUR FAVORITE) you go there and check in AND ADD A PICTURE AND REVIEW later that night, marco sends you a follow-up survey
  • By JohnSeb on Flickr GOING TECHNICAL
  • CHECK IN Foursquare model No need to buy Social (share & game) 1
  • PAYMENT Square model Automatic Based on real revenue Larger reach 2
  • By Eridony on Flickr SO WHAT’S NEXT?
  • By fellowcreative on Flickr TAG #LOYALCATION AND WIN A NOKIA N900
  • L YALCATION mobilecamp brussels THE BIG THING 8 may 2010 VERSION 1.0 BETA in social crm? i by tijs.vrolix@proximity.bbdo.be or @tijs on Twitter download from slideshare.net/tijs