INSIDE                                     UT
i tijs.vrolix@proximity.bbdo.be or @tijs
   and ... facebook.com/tijsvrolix
I AM TIJS VROLIX
STRATEGIC PLANNER AT PROXIMITY BBDO
VISIT HTTP://PROX.TO/FARM
LET’S TALK
FACEBOOK
ON 29 DECEMBER 2006
i logged in to facebook for the first time ever
using someone else’s credentials
By Poj on Flickr




A BRIEF HISTORY
OF FACEBOOK
STARTED IN JANUARY 2004
by harvard student mark zuckerberg
called thefacebook.com back then
ORIGINALLY INVITE-ONLY FOR US ...
500


375


250


125


 0
      12/2004   12/2006   10/2007   01/2009   04/2009     09/2009        02/2010


            ...
By TweetWall Pro on Flickr




BY THE WAY
WHERE’S MARC?
By TweetWall Pro on Flickr




BY THE WAY
THERE’S MARC
By Poj on Flickr




FAST FORWARD
TO TODAY
3 450 300
BELGIANS ON FACEBOOK
facebook.com/advertising
60   LIVE IN TURNHOUT, BELGIUM
     between the ages of 18 and 24
FACEBOOK
for marketeers
Survey             Lexicon      Open Graph
 Poll               Groups
      Games     Mobile              Like      Commun...
FACEBOOK PROFILES
FACEBOOK ADS
FACEBOOK GROUPS
FACEBOOK GROUPS
         PAGES
FACEBOOK GROUPS
     c ommu n i t y
                    PAGES
FACEBOOK GROUPS
     c ommu n i t y
                    PAGES
                    CONFUSION
By peter_hasselbom on Flickr




WHAT IS
THE DIFFERENCE?
PAGES                            GROUPS
• “.. may only be created by     • “.. can be created by any user
  an official rep...
COMMUNITY PAGES?
“Community Pages are a new type of Facebook
Page dedicated to a topic or experience that is
owned collect...
CONCLUSION
PAGES WIN
By peter_hasselbom on Flickr




NOW HOW DO WE
STAND OUT?
APART FROM REGULAR AND
INTERESTING CONTENT
you’ve got to make sure it looks good
and offers something people want to come ...
MUST HAVE APPS
FOR YOUR PAGE    RSS
• load external content
• Facebook Notes app allows you to import
• some thirdparty ap...
MUST HAVE APPS
FOR YOUR PAGE    TWITTER
MUST HAVE APPS
FOR YOUR PAGE    HTML/FBML
• add branding to your pages
• Facebook’s “Static FBML” app or “Extend Info” app...
MUST HAVE APPS
FOR YOUR PAGE    FLASH
• add ... Flash
• “Flash Player” app, again by Facebook
MUST HAVE APPS
FOR YOUR PAGE    YOUR OWN
• by far the most unique
• not too hard
By peter_hasselbom on Flickr




AGAIN
STAND OUT!
By The Suss-Man (Mike) on Flickr




WWF (WORLD WIDE FACEBOOK)
IS THE NEW WWW
SOCIAL PLUGINS
SINGLE SIGNON
GRAPH API
By Darren Hester on Flickr




MEASURE
AND OPTIMIZE
PAGES
INSIGHTS
• measuring interactions (wall
  posts, likes, comments, ...)
• A/S/L split
• post quality: engagement
  qu...
By musiquegirl on Flickr




THINGS TO LOOK
OUT FOR
PRIVACY DEBATE
MOBILE
not just for geeks
TWITTERISATION
&CREDITS
  PAYMENT
By wild1don on Flickr




FACEBOOK TO ENTER
LOCATION
FACEBOOK TODAY IS AN
IMPRESSIVE MARKETING TOOL
yet don’t forget about the others
INSIDE                                     UT
i tijs.vrolix@proximity.bbdo.be or @tijs
   download from slideshare.net/tijs
Facebook Inside Out
Facebook Inside Out
Facebook Inside Out
Facebook Inside Out
Facebook Inside Out
Facebook Inside Out
Facebook Inside Out
Facebook Inside Out
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Facebook Inside Out

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Everything you always wanted to know about (marketing on) Facebook. (KHK, 20/05)

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Facebook Inside Out

  1. 1. INSIDE UT i tijs.vrolix@proximity.bbdo.be or @tijs and ... facebook.com/tijsvrolix
  2. 2. I AM TIJS VROLIX STRATEGIC PLANNER AT PROXIMITY BBDO
  3. 3. VISIT HTTP://PROX.TO/FARM
  4. 4. LET’S TALK FACEBOOK
  5. 5. ON 29 DECEMBER 2006 i logged in to facebook for the first time ever using someone else’s credentials
  6. 6. By Poj on Flickr A BRIEF HISTORY OF FACEBOOK
  7. 7. STARTED IN JANUARY 2004 by harvard student mark zuckerberg called thefacebook.com back then ORIGINALLY INVITE-ONLY FOR US UNIVERSITIES
  8. 8. 500 375 250 125 0 12/2004 12/2006 10/2007 01/2009 04/2009 09/2009 02/2010 active users (millions), source wikipedia
  9. 9. By TweetWall Pro on Flickr BY THE WAY WHERE’S MARC?
  10. 10. By TweetWall Pro on Flickr BY THE WAY THERE’S MARC
  11. 11. By Poj on Flickr FAST FORWARD TO TODAY
  12. 12. 3 450 300 BELGIANS ON FACEBOOK
  13. 13. facebook.com/advertising
  14. 14. 60 LIVE IN TURNHOUT, BELGIUM between the ages of 18 and 24
  15. 15. FACEBOOK for marketeers
  16. 16. Survey Lexicon Open Graph Poll Groups Games Mobile Like Community Page Sponsored Traffic Pages API Connect Ads Targeted Platform Profiles Share Fan Social Plugins Beacon Application Viral Developer Banner Word of mouth Graph API
  17. 17. FACEBOOK PROFILES
  18. 18. FACEBOOK ADS
  19. 19. FACEBOOK GROUPS
  20. 20. FACEBOOK GROUPS PAGES
  21. 21. FACEBOOK GROUPS c ommu n i t y PAGES
  22. 22. FACEBOOK GROUPS c ommu n i t y PAGES CONFUSION
  23. 23. By peter_hasselbom on Flickr WHAT IS THE DIFFERENCE?
  24. 24. PAGES GROUPS • “.. may only be created by • “.. can be created by any user an official representative of and about any topic” that entity” • more privacy controls • indexed by search engines • member management • no size limitations • size limitations (email blasts, ...) • not connected to profiles • always connected to one/ • support applications more profile(s) • support vanity urls • ... • statistics • ...
  25. 25. COMMUNITY PAGES? “Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it.” • Facebook’s answer to unofficial pages • think of them as Facebook wikis
  26. 26. CONCLUSION PAGES WIN
  27. 27. By peter_hasselbom on Flickr NOW HOW DO WE STAND OUT?
  28. 28. APART FROM REGULAR AND INTERESTING CONTENT you’ve got to make sure it looks good and offers something people want to come back for
  29. 29. MUST HAVE APPS FOR YOUR PAGE RSS • load external content • Facebook Notes app allows you to import • some thirdparty apps allow more branding/formatting
  30. 30. MUST HAVE APPS FOR YOUR PAGE TWITTER
  31. 31. MUST HAVE APPS FOR YOUR PAGE HTML/FBML • add branding to your pages • Facebook’s “Static FBML” app or “Extend Info” app for extra blocks and tabs
  32. 32. MUST HAVE APPS FOR YOUR PAGE FLASH • add ... Flash • “Flash Player” app, again by Facebook
  33. 33. MUST HAVE APPS FOR YOUR PAGE YOUR OWN • by far the most unique • not too hard
  34. 34. By peter_hasselbom on Flickr AGAIN STAND OUT!
  35. 35. By The Suss-Man (Mike) on Flickr WWF (WORLD WIDE FACEBOOK) IS THE NEW WWW
  36. 36. SOCIAL PLUGINS
  37. 37. SINGLE SIGNON GRAPH API
  38. 38. By Darren Hester on Flickr MEASURE AND OPTIMIZE
  39. 39. PAGES INSIGHTS • measuring interactions (wall posts, likes, comments, ...) • A/S/L split • post quality: engagement quality benchmark FOCUS ON QUALITY RATHER THAN QUANTITY
  40. 40. By musiquegirl on Flickr THINGS TO LOOK OUT FOR
  41. 41. PRIVACY DEBATE
  42. 42. MOBILE not just for geeks
  43. 43. TWITTERISATION
  44. 44. &CREDITS PAYMENT
  45. 45. By wild1don on Flickr FACEBOOK TO ENTER LOCATION
  46. 46. FACEBOOK TODAY IS AN IMPRESSIVE MARKETING TOOL yet don’t forget about the others
  47. 47. INSIDE UT i tijs.vrolix@proximity.bbdo.be or @tijs download from slideshare.net/tijs

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