By Leodileo on Flickr
And we’re only just getting started
2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the mobile web
2009: the year of the mobile web
2010: the year of the mobile web
2005: the year of the mobile web
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2009: the year of the mobile web
2010: the year of the mobile web
1 Battle of the devices
By chriswsonic357 on Flickr
Apple introduces the iPhone (2007)
“The iPhone has taken the
frustration out of browsing
on a mobile phone.”
Charles Wolf, Needham & Company
70%
Check email at least once a day.
60%
Browse the web at least once a day.
80%
Use iPhone to browse the web.
Smarthphone users in general: 32%
Mobile users in general: 10%
http://www.billshrink.com/blog/wp-content/themes/shrinkage/images/graphics/nexus-one-total-cost.jpg
iPhone sets the bar
Let’s not forget
about software.
2 Early adopters eager to
consume the mobile web
So who is this early adopter?
• young (aged 16-34)
• affluent
• urban-dwelling
• professional
By ohad* on Flickr
And what are they using
the mobile web for?
• Social networking (70%)
• News and information
• Email
Essential Research
Let’s put things in perspective though
76% of mobile phone users don't use their
mobile to access the Internet
• “It’s too expensive.”
• “My mobile is not capable.” (60%!)
• “Why would I?”
• “I don’t get it (and hey, I don’t care).”
Essential Research
3 Millions of users entering the
market in the next few years
The launch of the iPad
brought about an interesting
discussion
• “Most people don’t need a
computer.”
• “The iPad is the uncomputer for
the masses.”
• “Should the Apple iPad be
considered a computer?”
• “My mom's next computer is
going to be an iPad.”
By futureatlas.com on Flickr
“More people will access the
mobile web than the desktop web.”
In 2013 according to Gartner.
In 2015 according to Morgan Stanley.
4 Social networking is the number
one reason to use the mobile web
“The explosion of social networks in the past
few years is just the Web catching up with life,
since people are naturally social. What’s
different is that the Web is now the place where
all this sharing takes place.”
Eric Schmidt, Google
70%
Use the mobile web for social networking.
“Facebook dominates UK mobile use.”
Accounts for nearly half of all the time people in the UK spend
going online using their phones.
GSMA/Comscore
December 2009
Facebook 2002
Google 395
Microsoft 165
Orange 138
AOL 106
UK number of mobile minutes spent (millions)
– You don't know what you're missing until you get a taste –
5 Services are more
important than hardware
– Touchscreen smartphones are the new standard –
– Even Nokia says so –
Focus on mobile services
• communication (social
networking!
• integration and synchronisation
• mobile payments
• context-aware
• mobile health
• ...
6 Realtime
– Everything is realtime –
Mobile is the perfect medium to
keep up with the realtime web.
• Who’s doing ... now?
• Where can I ... now?
• Why is ... now?
• ... now?
By apoxapox on Flickr
It’s always with us
7 Context is king
“... there are now over 6000 location-
based iPhone apps, 900 Android apps
and 300 BlackBerry apps.”
Skyhook
freymartin.de/en/projects/jitwatch
8 Mobile makes money
– July 10, 2008: iTunes App Store launch –
The app store economy
Gartner mobile application store predictions
Numbers in billions.
2009 2010 2013
Downloads 2,5 4,5 21,6
Revenue $4,2 $6,8 $29,5
+ -
• users know where to go • revenue share
• closely monitored: secure • app store owner decides
• don’t worry about payment, • slow publishing process
traffic, ... • ...
• top lists generate more
downloads
• ...
* don’t worry: the app store is only one way to distribute your service
Hiệp Lê Tuấn
knap 3 years ago
TO FAVORITES
PD: I invite you to see my presentation, please add me to favorites.
click at this presentation:
http://www.slideshare.net/Jorgeluismateu/gran-idea-de-negocio. thanks for all. 3 years ago
Really a great presentation! 3 years ago