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  10       reasons why now is the perfect
time to get serious about the mobile                                web

 ...
My name is Tijs and I love mobile.
http://blog.sectiondesign.co.uk/2009/10/the-making-of-digital-nostalgia-mobile-evolution/
By Leodileo on Flickr




And we’re only just getting started
2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the m...
2005: the year of the mobile web
                                     )*+*,(#
2006: the year of the mobile web    -"$#&"
 ...
1 Battle of the devices
By chriswsonic357 on Flickr




Apple introduces the iPhone (2007)
“The iPhone has taken the
frustration out of browsing
on a mobile phone.”
Charles Wolf, Needham & Company
70% 60% 80%
 Check email at     Browse the web at     Use iPhone to
least once a day.    least once a day.   browse the we...
http://www.billshrink.com/blog/wp-content/themes/shrinkage/images/graphics/nexus-one-total-cost.jpg




iPhone sets the bar
Let’s not forget
about software.
2 Early adopters eager to
   consume the mobile web
So who is this
early adopter?
 •   young (aged 16-34)
 •   affluent
 •   urban-dwelling
 •   professional
                ...
And what are they using
the mobile web for?
    •   Social networking (70%)
    •   News and information
    •   Email
Ess...
Let’s put things in perspective though
76% of mobile phone users don't use their
mobile to access the Internet
      •   “It’s too expensive.”
      •   “My mobi...
3 Millions of users entering the
   market in the next few years
The launch of the iPad
brought about an interesting
discussion
 •   “Most people don’t need a computer.”
 •   “The iPad is...
“In three
years time,
desktops will
be irrelevant.”
John Herlihy, Google
By futureatlas.com on Flickr




Mobile brings internet to developing countries
“More people will access the
mobile web than the desktop web.”
In 2013 according to Gartner.
In 2015 according to Morgan S...
4 Social networking is the number
   one reason to use the mobile web
“The explosion of social
networks in the past few
years is just the Web
catching up with life,
since people are
naturally ...
70%
Use the mobile web for social networking.
“Facebook dominates UK mobile use.”
Accounts for nearly half of all the time people in the UK spend
going online using the...
– You don't know what you're missing until you get a taste –
5 Services are more
   important than hardware
– Touchscreen smartphones are the new standard –
– Even Nokia says so –
Focus on mobile services
 •   communication (social
     networking!)
 •   integration and synchronisation
 •   mobile pay...
6 Realtime
– Everything is realtime –
Mobile is the perfect medium to
keep up with the realtime web.
  •   Who’s doing ... now?
  •   Where can I ... now?
  •  ...
By apoxapox on Flickr




It’s always with us
7 Context is king
Location is pretty obvious
“... there are now over 6000 location-
based iPhone apps, 900 Android apps
and 300 BlackBerry apps.”
Skyhook
freymartin.de/en/projects/jitwatch
8 Mobile makes money
– July 10, 2008: iTunes App Store launch –


The app store economy
140 000    apps



3 000 000 000    downloads



           350   / second



          75 %   free



        € 2,70   pr...
Gartner mobile application store predictions
Numbers in billions.




                       2009   2010   2013

   Downlo...
+                                                         -
•   users know where to go                              •   re...
SMS
                                     Display
                                     Search




                         ...
– Mobile display advertising isn’t quite dead though –
– Action speaks louder than words –
– Bridging the gap between online and offline –
9 It’s called “smartphone”
   for a reason
sound
                                             motion
                               smell
compass
                   ...
Cry Translator for iPhone
Sleep Cycle for iPhone
WakeMate
10 Big businesses are
     excited about mobile
By thorinside on Flickr




We’re ready for the real thing
“We think there is the potential to actually
make this mobile web better than the PC web.”
Jonathan Rosenberg, Google
– Thank you –


slideshare.net/tijs
tijs.vrolix@proximity.bbdo.be
@tijs on Twitter
10 reasons why now is the perfect time to get serious about the mobile web
10 reasons why now is the perfect time to get serious about the mobile web
10 reasons why now is the perfect time to get serious about the mobile web
10 reasons why now is the perfect time to get serious about the mobile web
10 reasons why now is the perfect time to get serious about the mobile web
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10 reasons why now is the perfect time to get serious about the mobile web

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Transcript of "10 reasons why now is the perfect time to get serious about the mobile web"

  1. 1. v2 10 reasons why now is the perfect time to get serious about the mobile web i Email tijs.vrolix@proximity.bbdo.be or follow @tijs on Twitter.
  2. 2. My name is Tijs and I love mobile.
  3. 3. http://blog.sectiondesign.co.uk/2009/10/the-making-of-digital-nostalgia-mobile-evolution/
  4. 4. By Leodileo on Flickr And we’re only just getting started
  5. 5. 2005: the year of the mobile web 2006: the year of the mobile web 2007: the year of the mobile web 2008: the year of the mobile web 2009: the year of the mobile web 2010: the year of the mobile web
  6. 6. 2005: the year of the mobile web )*+*,(# 2006: the year of the mobile web -"$#&" $( 2007: the year of the mobile web !"# !$%&'($' 2008: the year of the mobile web .%'/)0 #"," 1)"2' 2009: the year of the mobile web 2010: the year of the mobile web
  7. 7. 1 Battle of the devices
  8. 8. By chriswsonic357 on Flickr Apple introduces the iPhone (2007)
  9. 9. “The iPhone has taken the frustration out of browsing on a mobile phone.” Charles Wolf, Needham & Company
  10. 10. 70% 60% 80% Check email at Browse the web at Use iPhone to least once a day. least once a day. browse the web.
  11. 11. http://www.billshrink.com/blog/wp-content/themes/shrinkage/images/graphics/nexus-one-total-cost.jpg iPhone sets the bar
  12. 12. Let’s not forget about software.
  13. 13. 2 Early adopters eager to consume the mobile web
  14. 14. So who is this early adopter? • young (aged 16-34) • affluent • urban-dwelling • professional By ohad* on Flickr
  15. 15. And what are they using the mobile web for? • Social networking (70%) • News and information • Email Essential Research
  16. 16. Let’s put things in perspective though
  17. 17. 76% of mobile phone users don't use their mobile to access the Internet • “It’s too expensive.” • “My mobile is not capable.” (60%!) • “Why would I?” • “I don’t get it (and hey, I don’t care).” Essential Research
  18. 18. 3 Millions of users entering the market in the next few years
  19. 19. The launch of the iPad brought about an interesting discussion • “Most people don’t need a computer.” • “The iPad is the uncomputer for the masses.” • “Should the Apple iPad be considered a computer?” • “My mom's next computer is going to be an iPad.” • “Apple foresees a future in which the iPad is the default way people do what they now do with computers.”
  20. 20. “In three years time, desktops will be irrelevant.” John Herlihy, Google
  21. 21. By futureatlas.com on Flickr Mobile brings internet to developing countries
  22. 22. “More people will access the mobile web than the desktop web.” In 2013 according to Gartner. In 2015 according to Morgan Stanley.
  23. 23. 4 Social networking is the number one reason to use the mobile web
  24. 24. “The explosion of social networks in the past few years is just the Web catching up with life, since people are naturally social.” Eric Schmidt, Google
  25. 25. 70% Use the mobile web for social networking.
  26. 26. “Facebook dominates UK mobile use.” Accounts for nearly half of all the time people in the UK spend going online using their phones. GSMA/Comscore December 2009 Facebook 2002 Google 395 Microsoft 165 Orange 138 AOL 106 UK number of mobile minutes spent (millions)
  27. 27. – You don't know what you're missing until you get a taste –
  28. 28. 5 Services are more important than hardware
  29. 29. – Touchscreen smartphones are the new standard –
  30. 30. – Even Nokia says so –
  31. 31. Focus on mobile services • communication (social networking!) • integration and synchronisation • mobile payments • context-aware • mobile health • ...
  32. 32. 6 Realtime
  33. 33. – Everything is realtime –
  34. 34. Mobile is the perfect medium to keep up with the realtime web. • Who’s doing ... now? • Where can I ... now? • Why is ... now? • ... now?
  35. 35. By apoxapox on Flickr It’s always with us
  36. 36. 7 Context is king
  37. 37. Location is pretty obvious
  38. 38. “... there are now over 6000 location- based iPhone apps, 900 Android apps and 300 BlackBerry apps.” Skyhook
  39. 39. freymartin.de/en/projects/jitwatch
  40. 40. 8 Mobile makes money
  41. 41. – July 10, 2008: iTunes App Store launch – The app store economy
  42. 42. 140 000 apps 3 000 000 000 downloads 350 / second 75 % free € 2,70 price
  43. 43. Gartner mobile application store predictions Numbers in billions. 2009 2010 2013 Downloads 2,5 4,5 21,6 Revenue $4,2 $6,8 $29,5
  44. 44. + - • users know where to go • revenue share • closely monitored: secure • app store owner decides • don’t worry about payment, • slow publishing process traffic, ... • ... • top lists generate more downloads • ... * don’t worry: the app store is only one way to distribute your service
  45. 45. SMS Display Search Kelsey Group 3$(.*%4' '.$((2 (',",( 35% &56) !( )%.7) "#'!
  46. 46. – Mobile display advertising isn’t quite dead though –
  47. 47. – Action speaks louder than words –
  48. 48. – Bridging the gap between online and offline –
  49. 49. 9 It’s called “smartphone” for a reason
  50. 50. sound motion smell compass light humidity location weight shake noise health GPS proximity speed pressure temperature height
  51. 51. Cry Translator for iPhone
  52. 52. Sleep Cycle for iPhone
  53. 53. WakeMate
  54. 54. 10 Big businesses are excited about mobile
  55. 55. By thorinside on Flickr We’re ready for the real thing
  56. 56. “We think there is the potential to actually make this mobile web better than the PC web.” Jonathan Rosenberg, Google
  57. 57. – Thank you – slideshare.net/tijs tijs.vrolix@proximity.bbdo.be @tijs on Twitter
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