Social Networks
“Are You a Techonophobe” Workshop
November 13, 2009
1. Welcome
2. What is a Social Network?
• From Wikipedia, the free encyclopedia A social network service focuses on
building online communities of people who share interests and/or activities, or
who are interested in exploring the interests and activities of others. Most
social network services are web based and provide a variety of ways for users
to interact, such as e-mail and instant messaging services.
• Link to an online directory of social networks
3. Why Social Media?
• Patrons are already using it
• Bring the Library to where the user is
• Advertise Library programs and services
• Reach a different demographic
• Know what your patrons are talking about
• Two way communication
• It’s Fun!
4. Twitter (heading links to wiki, picture links to twitter) (hackleyref C1h8A8s9)
• Twitter (from Wikipedia) is a free social networking and micro-blogging
service that enables its users to send and read messages known as tweets.
Tweets are text-based posts of up to 140 characters displayed on the author's
profile page and delivered to the author's subscribers who are known as
followers. Senders can restrict delivery to those in their circle of friends or, by
default, allow open access. Users can send and receive tweets via the Twitter
website, Short Message Service (SMS) or external applications. While the
service itself costs nothing to use, accessing it through SMS may incur phone
service provider fees.
• Who twitters? Celebrities, politicians, regular people.
• In Muskegon, the Visitor and Convention Center, the Muskegon Chronicle,
Visit Grand Haven, Muskegon County, Unity Music Festival, and Taste of
Muskegon all twitter
• We are following 7 ‘people’, so their tweets, along with our tweets, show up
on our page.
• We log in to our account to tweet.

• Tweets can only be 140 characters long, so you have to be concise.
• Direct messages can be sent with Twitter, and you can set up tags using the #
before the message.
• You can customize the look of your twitter page by going to the settings tab.
You can change your password and other account settings there as well.
• RSS: Sign up to follow them in your rss reader.
• Or use your phone to update and read via text messaging.
• Help: Twitter has a video explaining how to use it and other links to help
topics.
5. Fail Whale.(link goes to fan club)
• When twitter goes down, the site shows the fail whale. There is a whole cult
following to the fail whale.
6. Why Twitter
• Current awareness for our followers
• Quick announcements
• Can follow what’s going on in your community
• Can be two way
7. How?
• We have an account
• We have a link on our website— “follow hackleyref at http://twitter.com” so
patrons with a twitter account can sign up to follow us, or go to Twitter and
set up their own account.
• A staff member has to post tweets.
8. Statistics
9. Facebook (askus@hackleylibrary.org, charlie1889)
• From Wikipedia: Facebook is a global social networking website that is
operated and privately owned by Facebook, Inc.[1] Users can add friends and
send them messages, and update their personal profiles to notify friends about
themselves. Additionally, users can join networks organized by city,
workplace, school, and region. The website's name stems from the colloquial
name of books given at the start of the academic year by university
administrations with the intention of helping students get to know each other
better.
• Facebook has “pages” for business. You have to have a “person” account. I
set one up for Charles Hackley so other people in the library could update

things without going through my own facebook profile. You can have more
than one “administrator” for a fan page, so staff with individual accounts can
be made administrators to help encourage them to post. (log into live page at
this point)
• The Wall is the main page. It has the posts you have made, as well as those of
your fans. (We have 107 fans). You can actually link your Facebook page to
your twitter account so that your wall posts will show up automatically on
twitter…a great time saver. If your post is longer than 140 characters, twitter
uses a url shortening service so it will fit in their parameters.
• The Info tab has basic info about the Library
• Events is a listing of upcoming events. You can add pictures to these, as well
as invite your fans. The events also show up on your wall.
• Boxes is where you can add applications. I have the OCLC search, and our
blog here. There are lots of applications you can add…just search
applications (in the lower left hand corner).
• Photos is where you can upload photos to your page. You can have up to 200
photos in each album. You can also link to your Flickr Site.
• Facebook help is under Settings…hold the mouse over Settings and help will
be in a pull down menu
10. Why Facebook?
• Another online presence.
• Our (younger) patrons are there
• Provides two way communication
• Easy to send event invites
11. How?
• Set up a facebook page, so other facebook users can be fans.
• We have a link on our homepage so people can easily find us.
• A staff member has to keep the page updated with new events and change in
status.
12. Statistics

13. More Statistics
14. Flicker (hackleyref, Charlie)
• From Wikipedia: Flickr is an image and video hosting website, web
services suite, and online community platform. In addition to being a popular
website for users to share personal photographs, the service is widely used by
bloggers as a photo repository.[1] As of October 2009, it claims to host more
than 4 billion images.[2]
• You can also find Creative Commons licensed photos on Flickr.
• Free and Pro Accounts
o Free account allows you to upload 2 videos and 100MB worth of
photos each calendar month, Photostream views limited to the 200
most recent images
o Pro account allows unlimited pictures and short videos ($24.95 per
year)
(log into account)
• Help
15. Why Flickr: (look at our page for the stained glass project and visual tour, slide
16)
• We wanted to share pictures of our Stained Glass project
• We wanted to create a visual tour of the building (still working on that one!)
• Online space to store photos
• Participate in Muskegon area photo pools (Pools are sets of pictures that come
from different flickr accounts)
• Tag photos
16. How?
• Set up a free (or pro) account, and start uploading pictures. We put a link to
our pictures on our website. We set a Creative Commons license so people
can see and use our photos.
• A staff member has to remember to upload pictures.
• Link on webpage
17. Statistics
• Full stats are available to pro users, but you can see how many people have
viewed each individual photo, by going to Recent Activity under the YOU
button.
18. You Tube (askus.hackley@gmail.com, C1h8A8s9)
• From Wikipedia: YouTube is a video sharing website on which users can
upload and share videos. Three former PayPal employees created YouTube in
February 2005.[1] In November 2006, YouTube, LLC was bought by Google
Inc. for $1.65 billion, and is now operated as a subsidiary of Google. The

company is based in San Bruno, California, and uses Adobe Flash Video
technology to display a wide variety of user-generated video content,
including movie clips, TV clips, and music videos, as well as amateur content
such as video blogging and short original videos. Most of the content on
YouTube has been uploaded by individuals, although media corporations
including CBS, the BBC, UMG and other organizations offer some of their
material via the site, as part of the YouTube partnership program.[2]
• Unregistered users can watch the videos, while registered users are permitted
to upload an unlimited number of videos. Videos that are considered to
contain potentially offensive content are available only to registered users
over the age of 18. The uploading of videos containing defamation,
pornography, copyright violations, and material encouraging criminal conduct
is prohibited by YouTube's terms of service. Accounts of registered users are
called "channels".[3]
• You can learn almost anything with a youtube video…dancing, cooking, diy
projects
• You can also see music videos or old tv shows
19. Library related
• Many libraries are uploading videos showing how to use their services.
20. Examples
• #3 is an example of an instructional video
21. Why?
• Videos are effective means of explaining how to use the library
• Many people are visual learners
• Fun for staff to produce and fun for patrons to watch.
22. How?
• Set up an account.
• Staff have to make and upload the videos, and embed them on the website or
otherwise let the public know that they are available.
23. Statistics
24. Delicious (hackleyref, Ch@s1889)

• (formerly del.icio.us, pronounced "delicious") is a social bookmarking web
service for storing, sharing, and discovering web bookmarks. The site was
founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005. It has
more than five million users and 150 million bookmarked URLs.[1] It is
headquartered in Sunnyvale, California.
• Delicious has an easy to navigate help page, that includes links to the tools
you can use to help create bookmarks and embed them on your website.
25. Why
• Keeps all your bookmarks in one place
• Patrons can access your bookmarks
• Can have them automatically posted to your webpage
26. How
• Create an account
• Click on save a new bookmark
• Or…install browser plugins that you can click on to take you to the save a
bookmark page.
• Install code on webpage to automatically show bookmarks
27. Statistics
• Number of people who’ve tagged the website
• Tags you’ve used
28. Links to useful articles on the web
29. Slideshare title of this presentation is “Social Networking”
30. Questions?