Social Networking


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Presentation given at "Are you a technophobe" workshop through Lakeland Library Cooperative on Friday, Nov 13, 2009 in Hudsonville MI

See the Social Networking script for the descriptions of each slide

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  • Social network service: From Wikipedia, the free encyclopedia A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
  • Patrons are already using it Bring the Library to where the user is Advertise Library programs and services Reach a different demographic Know what your patrons are talking about Two way communication It’s Fun!
  • Twitter (from Wikipedia) is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140  characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. While the service itself costs nothing to use, accessing it through SMS may incur phone service provider fees. Who twitters? Celebrities, politicians, regular people. In Muskegon, the Visitor and Convention Center, the Muskegon Chronicle, Visit Grand Haven, Muskegon County, Unity Music Festival, and Taste of Muskegon all twitter. We are following 7 ‘people’, so their tweets, along with our tweets, show up on our page. We log in to our account to tweet. Tweets can only be 140 characters long, so you have to be concise. Direct messages can be sent with Twitter, and you can set up tags using the # before the message. You can customize the look of your twitter page by going to the settings tab. You can change your password and other account settings there as well. Log into your account to read your tweets or … Sign up to follow them in your rss reader. You can also use your phone to update and read via text messaging. Twitter has a video explaining how to use it and other links to help topics.
  • When twitter goes down, the site shows the fail whale. There is a whole cult following to the fail whale.
  • Current awareness for our followers Quick announcements Can follow what’s going on in your community Can be two way
  • We have an account We have a link on our website— “follow hackleyref at” so patrons with a twitter account can sign up to follow us, or go to Twitter and set up their own account.
  • From Wikipedia: Facebook is a global social networking website that is operated and privately owned by Facebook, Inc. [1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better. Facebook has “pages” for business. You have to have a “person” account. I set one up for Charles Hackley so other people in the library could update things without going through my own facebook profile. You can have more than one “administrator” for a fan page, so staff with individual accounts can be made administrators to help encourage them to post. Facebook help is under Settings…hold the mouse over Settings and help will be in a pull down menu
  • Another online presence. Our (younger) patrons are there Provides two way communication Easy to send event invites
  • We have set up a facebook page, so other facebook users can be fans. We have a link on our homepage so people can easily find us. A staff member has to keep the page updated with new events and change in status.
  • From Wikipedia: Flickr is an image and video hosting website , web services suite, and online community platform. In addition to being a popular website for users to share personal photographs, the service is widely used by bloggers as a photo repository. [1] As of October 2009, it claims to host more than 4 billion images. [2] Free and Pro Accounts Free account allows you to upload 2 videos and 100MB worth of photos each calendar month, Photostream views limited to the 200 most recent images Pro account allows unlimited pictures and short videos ($24.95 per year) You can also find Creative Commons licensed photos on Flickr.
  • We wanted to share pictures of our Stained Glass project We wanted to create a visual tour of the building (still working on that one!) Online space to store photos Participate in Muskegon area photo pools (Pools are sets of pictures that come from different flickr accounts) go to our site so I can show these live) Tag photos
  • Set up a free (or pro) account, and start uploading pictures. We put a link to our pictures on our website. We set a Creative Commons license so people can see and use our photos. A staff member has to remember to upload pictures. Link on webpage
  • Full stats are available to pro users, but you can see how many people have viewed each individual photo, by going to Recent Activity under the YOU button.
  • From Wikipedia: YouTube is a video sharing website on which users can upload and share videos . Three former PayPal employees created YouTube in February 2005. [1] In November 2006, YouTube, LLC was bought by Google Inc. for $ 1.65 billion, and is now operated as a subsidiary of Google. The company is based in San Bruno, California , and uses Adobe Flash Video technology to display a wide variety of user-generated video content , including movie clips, TV clips, and music videos , as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS , the BBC , UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program. [2] Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users over the age of 18. The uploading of videos containing defamation , pornography , copyright violations , and material encouraging criminal conduct is prohibited by YouTube's terms of service . Accounts of registered users are called "channels". [3] You can learn almost anything with a youtube video…dancing, cooking, diy You can also see music videos or old tv shows
  • Many libraries are uploading videos showing how to use their services.
  • #3 is an example of an instructional video
  • Videos are effective means of explaining how to use the library Many people are visual learners Fun for staff to produce and fun for patrons to watch.
  • Set up an account. Staff have to make and upload the videos, and embed them on the website or otherwise let the public know that they are available.
  • Delicious (formerly , pronounced "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks . The site was founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005. It has more than five million users and 150 million bookmarked URLs . [1] It is headquartered in Sunnyvale, California .
  • Keeps all your bookmarks in one place Patrons can access your bookmarks Can have them automatically posted to your webpage
  • Create an account Click on save a new bookmark Or…install browser plugins that you can click on to take you to the save a bookmark page. Install code on webpage to automatically show bookmarks
  • Number of people who’ve tagged the website Tags you’ve used
  • List of sites and blogs that discuss using Facebook and Twitter in libraries and businesses.
  • Social Networking

    1. 1. Social Networking Jump on the bandwagon
    2. 2. What’s a Social Network?
    3. 3. Why Social Media? Created by flickr user Matt Hamm
    4. 4. Twitter
    5. 5. Fail Whale
    6. 6. Why Twitter?
    7. 7. How? Twitter link
    8. 8. Statistics Followers—how many people are reading your tweets
    9. 9. Facebook
    10. 10. Why Facebook
    11. 11. How? Facebook link
    12. 12. Statistics Number of fans, active countries, two way communications (interactions)
    13. 13. More Statistics
    14. 14. f lickr
    15. 15. Why flickr? Photo taken by flickr user silgeo
    16. 16. How? flicker
    17. 17. Statistics
    18. 18. YouTube
    19. 19. Search for Library
    20. 20. YouTube Examples <ul><li>Medieval Help Desk (2:38 min) </li></ul><ul><li>March of the Librarians (4:58) </li></ul><ul><li>Library Zombies (1:32) produced by the Georgia State University Library to publicize their Ask a Librarian service </li></ul><ul><li>Dancing Compact Shelves (Interval Library) (2:33) </li></ul>
    21. 21. Why YouTube? Photo taken by Flickr user Bill of Capitol Hill.
    22. 22. How? From flickr user Maxymedia
    23. 23. Statistics
    24. 24. delicious
    25. 25. Why? From flickr user PhotoJonny
    26. 26. How Bookmarking tool Manually add
    27. 27. Statistics
    28. 28. Slideshare <ul><li>http:// / </li></ul>
    29. 29. More Information/Ideas <ul><li>Twitter for Libraries </li></ul><ul><li>8 Essential Apps for your Brand’s Facebook page </li></ul><ul><li>32 Ways to use Facebook for Business </li></ul><ul><li>5 Essential FB apps for libraries </li></ul><ul><li>How your library may not be using Twitter but should </li></ul><ul><li>Use Cite-me and WorldCat apps on FB </li></ul><ul><li>100 ways to use Twitter in your library </li></ul><ul><li>Twitter for organizations </li></ul><ul><li>Unconventional Guide to the Social Web </li></ul><ul><li>Two uses for Social Networking in Libraries </li></ul><ul><li>How to avoid Facebook and Twitter disasters </li></ul>
    30. 30. Questions?