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Concept presentation for Stepout, year 2007 ! This one is still relevant and i would want to try it one more time.

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  1. 1. 1
  2. 2. Agenda About Us Market Landscape Concept Products Key features Platform Marketing Partners Lock in’s Managementtrips photos hotels videos flights friends maps…
  3. 3. About Us►  India - based global travel social networking and travel e commerce company with initial focus on the India travel space (domestic, inbound and outbound)►  StepOut plans to deliver consumers everything they need for researching, planning, and purchasing an entire range of travel products.►  Intends to provide an unparallel travel experience by leveraging technology, converged access (internet, several mobile access mediums), personalized services, localized versions, and extensive partnerships throughout the world.►  Create an extensive network of travelers and would be travelers, who can connect in real time with each other, upload photos, videos, travelogues, recommend travel products, ask and answer questions and get paid if anyone in their network buys travel product(s)►  In its first phase, StepOut intends to target the Indian travel market and gradually cater to a global community of travellers.►  Headquarters in Delhi and privately owned. trips photos hotels videos flights friends maps… 3
  4. 4. Market Landscape►  Overall travel market in India is huge and continues to grow. Growing annually at the rate of 9% the travel and tourism market in India is supposed to be US $►  Online travel market is less than 20% of the overall travel 42.8 billion by 2017 – market – having tripled in last few years, it provides ( source World Travel and Tourism Economic Research immense opportunities for multiple players. 2007 ) Currently the Indian Online Travel market is growing at 100% and OTA’s have registered growth rates of upto 400% in the last couple of years. PhoCus Wright Inc. – Emerging Online trips photos hotels videos flights friends maps… market Place In India 4
  5. 5. Market Landscape contd. India’s Mobile penetration stands at 250 million (Dec. 2007) with 8 million plus new subscribers getting added every month – ( source – Stanford University & BDA, 2007) Internet users have grown from 32.2 to 46 million (2006 to 2007). Active users have now reached 32 million from 21.1 in 2006 – (Source – I Cube 2007) Asia is the largest and fastest growing region for social networking with about 180 million plus users. Also, unique visitors have grown at 29% - Nov 06 to June 07 – ( source – comScore Inc)Source - Internet World Stats;& Wikipedia. Pls. noteselected countries chosen in each regiontrips photos hotels videos flights friends maps… 5
  6. 6. GAP – Current Market►  A plethora of online travel and user generated ►  one of them have exploited N content sites on the internet the power of social networking and commerce together. ►  nexploited potential on U mobile not addressed by the current players. ? trips photos hotels videos flights friends maps… 6
  7. 7. The Need►  Mobile penetration Globally is high, more so in emerging markets. - Many people in Asia will experience internet on mobile first than on a PC - There are more mobile phone browsers in the world than Internet Explorer►  Traveler has become Global – But he wants local experience (global community gives him local access)►  In the fragmented travel industry – User Generated Content is KING (relevant & respected)►  Focused and personalized travel buying experience is the future.►  Social networks will increasingly become utility based. Travel and entertainment are core fundamental utilities that will drive adoption and consumption. trips photos hotels videos flights friends maps… 7
  8. 8. The Concept►  First of its kind travel & entertainment social networking service with an integrated (mobile & internet) commerce functionality.►  Complete Convergence – Any Where . Any Time . Any Device trips photos hotels videos flights friends maps… 8
  9. 9. The Concept contd►  Creating a travel & entertainment social network which has access to buy referred product(s) is a win -win situation – helps translate BUY into a great Eighty-seven percent (87%) EXPERIENCE of those in search of hotels said the reviews played a big part in their choice – (Source – comScore & The Kelsey►  Control over end products (delivery, personalization, Group – Oct 2007) redress mechanism etc) creates a compelling case for great experience to the end user. In UK, seventy two percent (72%) of the young professionals buying online travel reveal that their travel Online E choices were influenced by Travel E E user generated content – (Source – eye for travel) E In US, it was found that Global over $10 billion per year in Community online travel is influenced Internet Mobile + by consumer generated Local content – (Source – Compete, Content Inc.) Users are ready to pay 20 – 99 % more if the company Social is rated excellent or 5 star – Networking (Source – comScore and The Kelsey Group – Oct 2007) trips photos hotels videos flights friends maps… 9
  10. 10. Producttrips photos hotels videos flights friends maps… 10
  11. 11. Key Features►  Travel Social Networking & Content: Search & make new friends, IM, Post scraps, Invite friends►  Travel Content: Photos, videos, answers, recommendations – experience virtually before you buy!►  Online Booking Engine: Fully integrated global travel inventory – buy online in real time►  Trip Planner (Configurator): Plan and buy your own trip dynamically…►  Group Travel: Create your own group and travel, join existing groups – make new friends, get discounts…►  Access: Anywhere, Anytime – Internet and Several Mobile Mediums (WAP/xHTML, J2ME, Brew, Voice, STK, WIB, S@T,...►  Loyalty Points: Earn & redeem points. Get paid if your network buys►  Alerts & Notifications: Always ON, Last minute deals, Friend activity updates,… trips photos hotels videos flights friends maps… 11
  12. 12. Travel Social NetworkingSearch & make new friends, IM, Post scraps, Invitefriends►  Join, create profile, make friends, upload content, check reviews – get great travel experience!►  Create your profile and network globally►  Connect with your network in real time►  Upload, store, share and rate content-Photos, videos, travelogues…►  Share knowledge – become a travel expert►  Create, join groups – travel together trips photos hotels videos flights friends maps… 12
  13. 13. Travel ContentPhotos, videos, answers, recommendations – experiencevirtually before you buy !►  Upload trip photos & videos – from web, from mobile devices “on the go”►  Create albums with full control – private, public, view within friend network.►  Share content with friend network – allow users to copy albums, trip itineraries,…►  Ask questions, recommendations, view reviews – get informed before you buy.►  Help others with their travel plans – become a certified travel expert.►  Create new destinations (unexplored places) – be a virtual owner trips photos hotels videos flights friends maps… 13
  14. 14. Online Booking EngineResearch, Book and Pay Online - Global access totravel product !►  Search for travel products based on parameters like Price, Availability, Reviews, Location►  Real-time bookings and payments through secure & automated systems►  Booking engine connected with back end automation systems to expedite processes and reduce manual interventions.►  Create and save itinerary – share itinerary within the community for feedback before booking.►  Secure payments through multiple online payment gateways trips photos hotels videos flights friends maps… 14
  15. 15. Trip PlannerPlan one’s own trip dynamically – Buy what you want, not what is sold !►  Full control over inventory – planning based on theme, price, place,…►  Publish planned trips for friends, experts and others to view and recommend.►  Use trips taken by others as template for creating one’s own►  Search and explore new destinations – popular, exotic, quaint trips photos hotels videos flights friends maps… 15
  16. 16. GroupsShared travel interests, hobbies,… – plan a trip together, have more fun & offset costs !►  Group travel for social engagement.►  Create your own group around various travel related interests & hobbies such as trekking, paragliding, motor-biking, culinary hobbies etc.►  Plan a trip - invite friends, family, colleagues, friends of friends and undertake a group travel. trips photos hotels videos flights friends maps… 16
  17. 17. AccessAnytime, Anywhere, Any Device – FullConvergence !►  Web: Global reach – Localize: Greater adoption►  Mobile Web – WAP, XHTML►  Mobile OS – J2ME, BREW►  SMS – Keyword based and SIM (WIB, S@T and SIM Java)►  Voice - IVR trips photos hotels videos flights friends maps… 17
  18. 18. Loyalty ProgrammeEarn and redeem. In cash and in kind!►  Introduce friends to StepOut, create your own travel network & get paid.►  Your network buys, you get paid.►  Refer unknown destinations. Get loyalty points when others travel to your destination.►  Contribute to offset your CO2 emissions. Get smart, flaunt your green badge.►  Redeem loyalty points as cash or against shopping vouchers.►  Upload and review content – earn redeemable points.►  Create copyright content and sell it within the community. trips photos hotels videos flights friends maps… 18
  19. 19. Alerts & NotificationsStay informed and involved – Always ON►  Receive important updates on your travel plans e.g. flight status, weather, travel advisory, new packages and destinations,…►  Get notified about new activities within the community e.g. a friend is planning a new trip, a traveler has a question that needs to be answered,…►  Last minute discounted deals on internet or mobile with an option to buy immediately trips photos hotels videos flights friends maps… 19
  20. 20. Platformtrips photos hotels videos flights friends maps… 20
  21. 21. Technology Highlights►  Currently under development, the StepOut platform, besides providing the necessary APIs for in-house application development, will be highlighted by: –  High performance –  Scalability –  Fault tolerance & redundancy –  Carrier grade up-times –  Configurability –  An architecture that supports agile development and rapid product evolution –  APIs for open access►  We intend to use the following key technologies: –  Platform: Core Java, J2EE –  Frameworks: JSF, Java Servlets, Struts, Hibernate –  Storage: MySQL, Oracle –  Development APIs: JDK 1.5, J2ME 2.0, BREW 2.0 –  OS: Linux, J2ME, BREW –  Servers: Apache, Tomcat –  Protocols: TCP/IP, HTTP/HTTPS, WAP, SOAP –  Markups: XHTML, WML, XML trips photos hotels videos flights friends maps… 21
  22. 22. Marketingtrips photos hotels videos flights friends maps… 22
  23. 23. MobileLeveraging Carrier network capabilities to its fullest - reducing customer acquisitioncost & increasing reach►  Carrier Wap portals give access to the most promising and active GPRS (mobile internet) users Wap Portal►  SIM based services are menu driven – easy to use and have a high click rate and usage SMS SIM (STK, Shortcode Operator Network WIB, S@T, with Suffix SIM JAVA)►  Voice portal on carrier network works well with users reluctant to use SMS. Also, it enables delivery of content in local language. Voice►  Shortcode with suffix allows delivery and response to a host of specific servicesPartner, SIM card/platform vendors and handset manufacturers in order to have a global reach overcarrier networks. trips photos hotels videos flights friends maps… 23
  24. 24. InternetInternet relates to the core audience perfectly – makes innovation possible and isSignificantly cost effective►  Search engine optimization.►  Permission based Email marketing – news letters, offers etc►  Web banners across multiple internet portals – contextual targeting of users based on profile and interest►  Use of social media – placing and tracking blogs, videos , widget’s etc in existing popular social networks.►  Co branded exercises like polls, contests etc – helps generate content, brand association, customer profile etc.►  Leverage the existing community and access mediums to cross sell products – incentivize trips photos hotels videos flights friends maps… 24
  25. 25. Offline Media►  TV / Radio / Print / Outdoor advertising.►  Co branded promotions and offers.►  University / Campus activities.►  Community level initiatives►  PR to be used to its fullest – helps create brand acceptance. trips photos hotels videos flights friends maps… 25
  26. 26. Corporate Leisure►  Co Brand the portal with medium to large organisations►  Provide discounted rates to the employees of these organisation►  Incentivize the organisations for these partnerships trips photos hotels videos flights friends maps… 26
  27. 27. Partners Hotels Access Provider(s) GDSTravel Product(s) Marketing / PR Airlines Operators Banks / Credit Card Insurance Companies SIM Card Vendors Companies Banks/Credit Card Companies Handset Vendors Travel Service providers IVR (Voice) Providers Travel / Web Channels Bus International premium Taxi Travel Content Providers billing / push sms service Automobile Companies Cruise providers Social Group(s) / NGO’s Railways Location Service Providers Environment group(s) Tour Operators (Maps…) Forex Service Providers Passport / Visa Service providers trips photos hotels videos flights friends maps… 27
  28. 28. Lock in’strips photos hotels videos flights friends maps… 28
  29. 29. ManagementFounder & CEO – Vineet KaulAn MBA in marketing from the University of Pune and a Science graduate in electronics,Vineet has spent over seven years managing business and strategic alliances across morethan 17 countries for start-ups. Vineets experience spans across Strategy Planning, Projectmanagement and Business Operations in Telecom VAS, Communities and Social Networking.Profile: & Director (Products) – Jayant VarmaAn engineering graduate from Indian Institute of Technology (Kanpur), Jayant obtained hisMasters in Computer Sciences from the University of Illinois at Urbana Champaign. Jayant’score expertise lies in product design, product management, product concept, strategy andplanning with a strong focus on community and social networking on the mobile medium.Profile: trips photos hotels videos flights friends maps… 29
  30. 30. Thank You trips photos hotels videos flights friends maps… 30StepOut Travel Technologies Pvt. Ltd. 272 – A, Masjid Moth, Uday Park, New Delhi – 110049, India. web: email: