Tagga social+mobile

Social is Mobile and Mobile is SocialSaturday, January 29, 2011

On The Agenda 1. How big is big? 2. The world of social mobile 3. Social and mobile in action together 4. Key outputs for marketersSaturday, January 29, 2011

If Facebook was a country…Saturday, January 29, 2011

If Facebook was a country… 1.Saturday, January 29, 2011

If Facebook was a country… 1. 2.Saturday, January 29, 2011

If Facebook was a country… 1. 2. #3. 500 million active usersSaturday, January 29, 2011

It’s GDP would be …Saturday, January 29, 2011

If Twitter was a country…Saturday, January 29, 2011

If Twitter was a country… AccountsSaturday, January 29, 2011

If Twitter was a country… Active Users AccountsSaturday, January 29, 2011

And its GDP would be …Saturday, January 29, 2011

And its GDP would be … 50%Saturday, January 29, 2011

Mobile spans the globeSaturday, January 29, 2011

Mobile spans the globe 72.5% of the world’s populationSaturday, January 29, 2011

Growth in 2011 * Revenue in millions 10,000 7,500 5,000 2010 2011 2,500 0 Twitter Facebook MobileSaturday, January 29, 2011

Mobile is now poised to become the most important marketing vehicle of all time. —Frost & Sullivan, 2010Saturday, January 29, 2011

Time to stop thinking in silosSaturday, January 29, 2011

Dueling for DollarsSaturday, January 29, 2011

Strategies need to be linkedSaturday, January 29, 2011

Utilize mobile across the mix … to connect consumers to your campaigns and drive better results.Saturday, January 29, 2011

“To take the marketing technologies and targeting capabilities of digital media and put them into the consumers world as they live, decide and buy, is the fundamental power and promise of mobile.” ~ Steve Smith, MediaPostSaturday, January 29, 2011

Objective in Social Marketing Engage & provide value to your fansSaturday, January 29, 2011

Mobile Engages …and drives purchase intent From social engagement, to engagement with customers on their most personal of devices Incentives drive purchase intent Ongoing programs create loyaltySaturday, January 29, 2011

A social + mobile love story…Saturday, January 29, 2011

Meet AudreySaturday, January 29, 2011

Audrey is…Saturday, January 29, 2011

Audrey Values her Friend’s OpinionsSaturday, January 29, 2011

Meaningful engagement with customersSaturday, January 29, 2011

Shoppers are looking for dealsSaturday, January 29, 2011

Audrey receives her first SMS offerSaturday, January 29, 2011

The Mobile Web = Shopper’s Toolkit Look up price information about a product Compare different products Look up product specs View product reviews Make a purchase Find store locationSaturday, January 29, 2011

mCommerce Capture impulse buys Enable customers to buy at their convenience Extend store hours to 24/7Saturday, January 29, 2011

Saturday, January 29, 2011

Audrey “Likes” her new purchase and shares her opinion with her 130 friends on FacebookSaturday, January 29, 2011

Social + Mobile Drives the FunnelSaturday, January 29, 2011

Social + Mobile Drives the Funnel SocialSaturday, January 29, 2011

Social + Mobile Drives the Funnel Social MobileSaturday, January 29, 2011

Real life examples…Saturday, January 29, 2011

Movie Release: “The Lottery” SMS FlowSaturday, January 29, 2011

Mobile Website FlowSaturday, January 29, 2011

Movie Release: “The Lottery”Saturday, January 29, 2011

Mobile Site FlowSaturday, January 29, 2011

Recruitment Social & SMS EngagementSaturday, January 29, 2011

Saturday, January 29, 2011

Key Outputs for Marketers CONSIDERATIO AWARENESS PREFERENCE PURCHASE LOYALTY N Make your marketing more effective with mobile Increase purchase intent with mobile coupons Increase customer loyalty with ongoing SMS programs filtered by interests (buy more & buy more often) Increase reach and engagement of existing social marketing programs Enable customers to research and buy products + share with friends - anywhere and anytimeSaturday, January 29, 2011

Questions? Amielle Lake, CEO Tiffany Chester, Director of Marketing tiffany.chester@tagga.com 604-687-7979 @taggaSaturday, January 29, 2011

Tagga social+mobile

by tiffchester on Jan 31, 2011

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Tagga social+mobile Presentation Transcript