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Tagga social+mobile

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Slides from the Social Media Marketing Unplugged Vancouver conference.

Slides from the Social Media Marketing Unplugged Vancouver conference.

Published in: Technology, Business

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Transcript

  • 1. Social is Mobile and Mobile is SocialSaturday, January 29, 2011
  • 2. On The Agenda 1. How big is big? 2. The world of social mobile 3. Social and mobile in action together 4. Key outputs for marketersSaturday, January 29, 2011
  • 3. If Facebook was a country…Saturday, January 29, 2011
  • 4. If Facebook was a country…Saturday, January 29, 2011
  • 5. If Facebook was a country…Saturday, January 29, 2011
  • 6. If Facebook was a country… 1.Saturday, January 29, 2011
  • 7. If Facebook was a country… 1. 2.Saturday, January 29, 2011
  • 8. If Facebook was a country… 1. 2. #3. 500 million active usersSaturday, January 29, 2011
  • 9. It’s GDP would be …Saturday, January 29, 2011
  • 10. It’s GDP would be …Saturday, January 29, 2011
  • 11. If Twitter was a country…Saturday, January 29, 2011
  • 12. If Twitter was a country… AccountsSaturday, January 29, 2011
  • 13. If Twitter was a country… Active Users AccountsSaturday, January 29, 2011
  • 14. And its GDP would be …Saturday, January 29, 2011
  • 15. And its GDP would be …Saturday, January 29, 2011
  • 16. And its GDP would be … 50%Saturday, January 29, 2011
  • 17. And its GDP would be … 50%Saturday, January 29, 2011
  • 18. Mobile spans the globeSaturday, January 29, 2011
  • 19. Mobile spans the globeSaturday, January 29, 2011
  • 20. Mobile spans the globe 72.5% of the world’s populationSaturday, January 29, 2011
  • 21. Mobile spans the globe 72.5% of the world’s populationSaturday, January 29, 2011
  • 22. Growth in 2011 * Revenue in millions 10,000 7,500 5,000 2010 2011 2,500 0 Twitter Facebook MobileSaturday, January 29, 2011
  • 23. Mobile is now poised to become the most important marketing vehicle of all time. —Frost & Sullivan, 2010Saturday, January 29, 2011
  • 24. Time to stop thinking in silosSaturday, January 29, 2011
  • 25. Dueling for DollarsSaturday, January 29, 2011
  • 26. Strategies need to be linkedSaturday, January 29, 2011
  • 27. Utilize mobile across the mix … to connect consumers to your campaigns and drive better results.Saturday, January 29, 2011
  • 28. “To take the marketing technologies and targeting capabilities of digital media and put them into the consumers world as they live, decide and buy, is the fundamental power and promise of mobile.” ~ Steve Smith, MediaPostSaturday, January 29, 2011
  • 29. Objective in Social Marketing Engage & provide value to your fansSaturday, January 29, 2011
  • 30. Mobile Engages …and drives purchase intent From social engagement, to engagement with customers on their most personal of devices Incentives drive purchase intent Ongoing programs create loyaltySaturday, January 29, 2011
  • 31. A social + mobile love story…Saturday, January 29, 2011
  • 32. Meet AudreySaturday, January 29, 2011
  • 33. Audrey is…Saturday, January 29, 2011
  • 34. Audrey Values her Friend’s OpinionsSaturday, January 29, 2011
  • 35. Meaningful engagement with customersSaturday, January 29, 2011
  • 36. Shoppers are looking for dealsSaturday, January 29, 2011
  • 37. Audrey receives her first SMS offerSaturday, January 29, 2011
  • 38. Audrey receives her first SMS offerSaturday, January 29, 2011
  • 39. The Mobile Web = Shopper’s Toolkit Look up price information about a product Compare different products Look up product specs View product reviews Make a purchase Find store locationSaturday, January 29, 2011
  • 40. mCommerce Capture impulse buys Enable customers to buy at their convenience Extend store hours to 24/7Saturday, January 29, 2011
  • 41. Saturday, January 29, 2011
  • 42. Audrey “Likes” her new purchase and shares her opinion with her 130 friends on FacebookSaturday, January 29, 2011
  • 43. Social + Mobile Drives the FunnelSaturday, January 29, 2011
  • 44. Social + Mobile Drives the Funnel SocialSaturday, January 29, 2011
  • 45. Social + Mobile Drives the Funnel Social MobileSaturday, January 29, 2011
  • 46. Social + Mobile Drives the Funnel Social MobileSaturday, January 29, 2011
  • 47. Real life examples…Saturday, January 29, 2011
  • 48. Movie Release: “The Lottery” SMS FlowSaturday, January 29, 2011
  • 49. Mobile Website FlowSaturday, January 29, 2011
  • 50. Mobile Website FlowSaturday, January 29, 2011
  • 51. Movie Release: “The Lottery”Saturday, January 29, 2011
  • 52. Mobile Site FlowSaturday, January 29, 2011
  • 53. Recruitment Social & SMS EngagementSaturday, January 29, 2011
  • 54. Saturday, January 29, 2011
  • 55. Key Outputs for Marketers CONSIDERATIO AWARENESS PREFERENCE PURCHASE LOYALTY N Make your marketing more effective with mobile Increase purchase intent with mobile coupons Increase customer loyalty with ongoing SMS programs filtered by interests (buy more & buy more often) Increase reach and engagement of existing social marketing programs Enable customers to research and buy products + share with friends - anywhere and anytimeSaturday, January 29, 2011
  • 56. Questions? Amielle Lake, CEO Tiffany Chester, Director of Marketing tiffany.chester@tagga.com 604-687-7979 @taggaSaturday, January 29, 2011