Social is Mobile                                   and Mobile is SocialSaturday, January 29, 2011
On The Agenda       1.       How big is big?       2.       The world of social mobile       3.       Social and mobile in...
If Facebook was a country…Saturday, January 29, 2011
If Facebook was a country…Saturday, January 29, 2011
If Facebook was a country…Saturday, January 29, 2011
If Facebook was a country…       1.Saturday, January 29, 2011
If Facebook was a country…       1.                    2.Saturday, January 29, 2011
If Facebook was a country…       1.                                2.                              #3.                    ...
It’s GDP would be …Saturday, January 29, 2011
It’s GDP would be …Saturday, January 29, 2011
If Twitter was a country…Saturday, January 29, 2011
If Twitter was a country…                             AccountsSaturday, January 29, 2011
If Twitter was a country…                                        Active Users                             AccountsSaturday...
And its GDP would be …Saturday, January 29, 2011
And its GDP would be …Saturday, January 29, 2011
And its GDP would be …                             50%Saturday, January 29, 2011
And its GDP would be …                             50%Saturday, January 29, 2011
Mobile spans the globeSaturday, January 29, 2011
Mobile spans the globeSaturday, January 29, 2011
Mobile spans the globe                             72.5% of the                               world’s                     ...
Mobile spans the globe                             72.5% of the                               world’s                     ...
Growth in 2011               * Revenue in millions                        	               10,000                          ...
Mobile is now poised         to become the most         important marketing         vehicle of all time.                  ...
Time to stop thinking in silosSaturday, January 29, 2011
Dueling for DollarsSaturday, January 29, 2011
Strategies need to be linkedSaturday, January 29, 2011
Utilize mobile across the mix                   … to connect consumers to your                    campaigns and drive bett...
“To take the marketing technologies and              targeting capabilities of digital media and put               them in...
Objective in Social Marketing                 Engage & provide value to your fansSaturday, January 29, 2011
Mobile Engages      …and drives purchase intent                    From social engagement, to engagement with             ...
A social + mobile love story…Saturday, January 29, 2011
Meet AudreySaturday, January 29, 2011
Audrey is…Saturday, January 29, 2011
Audrey Values her Friend’s OpinionsSaturday, January 29, 2011
Meaningful engagement with customersSaturday, January 29, 2011
Shoppers are looking for dealsSaturday, January 29, 2011
Audrey receives her first SMS offerSaturday, January 29, 2011
Audrey receives her first SMS offerSaturday, January 29, 2011
The Mobile Web = Shopper’s Toolkit                             Look up price information about                            ...
mCommerce                             Capture impulse buys                             Enable customers to buy at         ...
Saturday, January 29, 2011
Audrey “Likes” her new purchase                             and shares her opinion with her                             13...
Social + Mobile Drives the FunnelSaturday, January 29, 2011
Social + Mobile Drives the Funnel      SocialSaturday, January 29, 2011
Social + Mobile Drives the Funnel      Social                                          MobileSaturday, January 29, 2011
Social + Mobile Drives the Funnel      Social                                          MobileSaturday, January 29, 2011
Real life examples…Saturday, January 29, 2011
Movie Release: “The Lottery”          SMS FlowSaturday, January 29, 2011
Mobile Website FlowSaturday, January 29, 2011
Mobile Website FlowSaturday, January 29, 2011
Movie Release: “The Lottery”Saturday, January 29, 2011
Mobile Site FlowSaturday, January 29, 2011
Recruitment      Social & SMS EngagementSaturday, January 29, 2011
Saturday, January 29, 2011
Key Outputs for Marketers                             CONSIDERATIO         AWARENESS                          PREFERENCE  ...
Questions?                                Amielle Lake, CEO                      Tiffany Chester, Director of Marketing   ...
Tagga social+mobile
Tagga social+mobile
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Tagga social+mobile

  1. 1. Social is Mobile and Mobile is SocialSaturday, January 29, 2011
  2. 2. On The Agenda 1. How big is big? 2. The world of social mobile 3. Social and mobile in action together 4. Key outputs for marketersSaturday, January 29, 2011
  3. 3. If Facebook was a country…Saturday, January 29, 2011
  4. 4. If Facebook was a country…Saturday, January 29, 2011
  5. 5. If Facebook was a country…Saturday, January 29, 2011
  6. 6. If Facebook was a country… 1.Saturday, January 29, 2011
  7. 7. If Facebook was a country… 1. 2.Saturday, January 29, 2011
  8. 8. If Facebook was a country… 1. 2. #3. 500 million active usersSaturday, January 29, 2011
  9. 9. It’s GDP would be …Saturday, January 29, 2011
  10. 10. It’s GDP would be …Saturday, January 29, 2011
  11. 11. If Twitter was a country…Saturday, January 29, 2011
  12. 12. If Twitter was a country… AccountsSaturday, January 29, 2011
  13. 13. If Twitter was a country… Active Users AccountsSaturday, January 29, 2011
  14. 14. And its GDP would be …Saturday, January 29, 2011
  15. 15. And its GDP would be …Saturday, January 29, 2011
  16. 16. And its GDP would be … 50%Saturday, January 29, 2011
  17. 17. And its GDP would be … 50%Saturday, January 29, 2011
  18. 18. Mobile spans the globeSaturday, January 29, 2011
  19. 19. Mobile spans the globeSaturday, January 29, 2011
  20. 20. Mobile spans the globe 72.5% of the world’s populationSaturday, January 29, 2011
  21. 21. Mobile spans the globe 72.5% of the world’s populationSaturday, January 29, 2011
  22. 22. Growth in 2011 * Revenue in millions 10,000 7,500 5,000 2010 2011 2,500 0 Twitter Facebook MobileSaturday, January 29, 2011
  23. 23. Mobile is now poised to become the most important marketing vehicle of all time. —Frost & Sullivan, 2010Saturday, January 29, 2011
  24. 24. Time to stop thinking in silosSaturday, January 29, 2011
  25. 25. Dueling for DollarsSaturday, January 29, 2011
  26. 26. Strategies need to be linkedSaturday, January 29, 2011
  27. 27. Utilize mobile across the mix … to connect consumers to your campaigns and drive better results.Saturday, January 29, 2011
  28. 28. “To take the marketing technologies and targeting capabilities of digital media and put them into the consumers world as they live, decide and buy, is the fundamental power and promise of mobile.” ~ Steve Smith, MediaPostSaturday, January 29, 2011
  29. 29. Objective in Social Marketing Engage & provide value to your fansSaturday, January 29, 2011
  30. 30. Mobile Engages …and drives purchase intent From social engagement, to engagement with customers on their most personal of devices Incentives drive purchase intent Ongoing programs create loyaltySaturday, January 29, 2011
  31. 31. A social + mobile love story…Saturday, January 29, 2011
  32. 32. Meet AudreySaturday, January 29, 2011
  33. 33. Audrey is…Saturday, January 29, 2011
  34. 34. Audrey Values her Friend’s OpinionsSaturday, January 29, 2011
  35. 35. Meaningful engagement with customersSaturday, January 29, 2011
  36. 36. Shoppers are looking for dealsSaturday, January 29, 2011
  37. 37. Audrey receives her first SMS offerSaturday, January 29, 2011
  38. 38. Audrey receives her first SMS offerSaturday, January 29, 2011
  39. 39. The Mobile Web = Shopper’s Toolkit Look up price information about a product Compare different products Look up product specs View product reviews Make a purchase Find store locationSaturday, January 29, 2011
  40. 40. mCommerce Capture impulse buys Enable customers to buy at their convenience Extend store hours to 24/7Saturday, January 29, 2011
  41. 41. Saturday, January 29, 2011
  42. 42. Audrey “Likes” her new purchase and shares her opinion with her 130 friends on FacebookSaturday, January 29, 2011
  43. 43. Social + Mobile Drives the FunnelSaturday, January 29, 2011
  44. 44. Social + Mobile Drives the Funnel SocialSaturday, January 29, 2011
  45. 45. Social + Mobile Drives the Funnel Social MobileSaturday, January 29, 2011
  46. 46. Social + Mobile Drives the Funnel Social MobileSaturday, January 29, 2011
  47. 47. Real life examples…Saturday, January 29, 2011
  48. 48. Movie Release: “The Lottery” SMS FlowSaturday, January 29, 2011
  49. 49. Mobile Website FlowSaturday, January 29, 2011
  50. 50. Mobile Website FlowSaturday, January 29, 2011
  51. 51. Movie Release: “The Lottery”Saturday, January 29, 2011
  52. 52. Mobile Site FlowSaturday, January 29, 2011
  53. 53. Recruitment Social & SMS EngagementSaturday, January 29, 2011
  54. 54. Saturday, January 29, 2011
  55. 55. Key Outputs for Marketers CONSIDERATIO AWARENESS PREFERENCE PURCHASE LOYALTY N Make your marketing more effective with mobile Increase purchase intent with mobile coupons Increase customer loyalty with ongoing SMS programs filtered by interests (buy more & buy more often) Increase reach and engagement of existing social marketing programs Enable customers to research and buy products + share with friends - anywhere and anytimeSaturday, January 29, 2011
  56. 56. Questions? Amielle Lake, CEO Tiffany Chester, Director of Marketing tiffany.chester@tagga.com 604-687-7979 @taggaSaturday, January 29, 2011
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