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Media Effects On Body Image Presentaton

Media Effects On Body Image Presentaton






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    Media Effects On Body Image Presentaton Media Effects On Body Image Presentaton Presentation Transcript

    • The Media as a Role Model
      Damaging Effects on Youth’s Body Satisfaction and Perceived Body Image
      Tiffany Wexler
      COMM 457
      April 15, 2010
    • Gender Assumptions
      Many times, males are dismissed as part of the vulnerable population to eating disorders and the ‘thin ethic.’
      Assumed that conversations and conflicts about pressure towards thinness only occur between “images and females, or females and other females (peer pressure to conform; criticisms from the mother); the vulnerability of men and boys to popular imagery, the contribution of their desires and anxieties, the pressures thus brought to bear on girls and women, remained…a hidden and somehow unspeakable secret in the prevailing narratives” (Bordo, 1993).
    • Visual Culture
      “With the advent of movies and television, the rules for femininity [and masculinity] have come to be culturally transmitted more and more through standardized visual images” (Bordo, 1993).
      What does this mean?
      • Society looks to the mass media that invade everyday spaces for cues about what defines femininity and masculinity, and what each should LOOK like.
    • Learning to please visually and sexually, through practices of the body
      Media imagery, beauty pageants, high heels, girdles, makeup, simulated orgasm – seen as crucial in maintaining gender domination
      Cultural Paraphernalia of Femininity
      Bordo, 1993
    • Television
      Becker (1998)
      • Weight and shape preoccupation
      • Purging to control weight
      • Body disparagement
    • Television: Becker Study
      “Becker was surprised by the change; she had thought that Fijian cultural traditions, which celebrate eating and favor voluptuous bodies, would ‘withstand’ the influence of media images.
      Her explanations for the Fijians’ vulnerability?
      They were not sophisticated enough about media to recognize that the television images were not ‘real’” (Bordo, 1993)
    • The media provide raw materials for boys’ fantasies of power, violence, and muscularity
      Comics, films, and television portray a landscape of war, death, and destruction, peopled with impossibly muscular superheroes
      In this world, ‘real men’ are fearless and invulnerable, unburdened by emotion or sensitivity to others.
      Media- Fueled Paraphernalia of Masculinity
      Buckingham, 1992
    • Television
      Field, et al. (2005)
      • Effort to look like male individuals in media
      • Engage in physical activity
      • Supplements and shakes
    • Media Role Models
      The media is such a noteworthy influence on the youth’s bodily perceptions and ideals because of the tendency to imitate and lust after the figures that are validated on television, in film, magazines, etc.
      Bandura’s Social Learning Theory
      Children learn to become boys or girls through a process of conditioning.
      Children and teens want to “fit in,” and so they model media-hyped celebrities and “socially accepted” stars and popular figures.
    • Film
      Klein & Shiffman(2006)
      • Positive messages about being attractive
      • Negative messages about being unattractive
    • Magazines
      Field (1999)
      • Magazines influenced their conceptions of the “perfect” body shape
      • Influenced them to lose weight
    • Magazines
      Field (2005)
      • 2x more likely to use products that enhance appearance, muscle mass, or strength
      • Excessive exercise
      • Supplements
    • Television
    • “What’s done to children,
      They will do to society.”
      -Karl Menniger
    • References
      Becker, A. E. (2004). Television, disordered eating, and young women in Fiji: Negotiating body image and identity during rapid social change. Culture, Medicine and Psychiatry, 28:4, 533-559.
      Bordo, S. (1993). Unbearable weight: Feminism, Western culture, and the body. Berkeley, CA: University of California Press.
      Buckingham, D. (1992). Boys’ talk: Television, masculinity and media education.  Paper presented at Annual Meeting of the American Educational Research Association, San Francisco, CA. (ERIC Document Reproduction Service No. ED347589)  Retrieved April 11, 2010, from ERIC database.
      Cash, T. F., & Pruzinsky, T. (Eds.). (2002). Body Image: A handbook of theory, research, and clinical practice. New York: The Guilford Press.
      Field, A. E., Austin, S. B., Camargo, C. A., Taylor, C. B., Striegel-Moore, R. H., Loud, K. J.,& Colditz, G. A. (2005). Exposure to the mass media, body shape concerns, and use of supplements to improve weight and shape among male and female adolescents. Pediatrics, 116, 214-220.
      Field, A. E., Cheung, L., Wolf, A. M., Herzog, D.B., Gortmaker, S. L., Colditz, G. A. (1999). Exposure to the mass media and weight concerns among girls. Pediatrics, 103:3, e36.
      Gale, T. (1998). Body image. In Gale encyclopedia of childhood and adolescence. Detroit: Gale Research.
      Klein, H., & Shiffman, K. S. (2006). Messages about physical attractiveness in animated cartoons. Body Image, 123:4, 353-363.