@tiffany_sunday  Integrated Warning Team Workshop            How to Utilize Social Media During                 Severe Wea...
@tiffany_sunday                  #NTXIWT
@tiffany_sunday                  #NTXIWT
@tiffany_sunday                    Social Media                          Is                  Digital Real Time            ...
@tiffany_sunday              Social Media Nutshell• Key Platforms: Twitter, Facebook, Google+, YouTube and LinkedIn• Socia...
@tiffany_sunday             Twitter 101                           #NTXIWT
@tiffany_sunday             Data Mining Twitter•   Build lists that include: trusted sources, integrated wx    team member...
@tiffany_sunday           Communicating via Twitter•   When possible, date and time stamp weather posts and    photos•   I...
@tiffany_sunday•     We love to share our severe weather videos•     Use key search words to find footage of severe weathe...
@tiffany_sunday                            Google+•   Huge data base of users and content•   Use key search words to locat...
@tiffany_sunday                             Facebook•   Create Fan pages and instruct viewers, friends and fans to subscri...
@tiffany_sunday            Social Media Dashboards• Dashboards Benefits:   – Monitor all social media platforms from one s...
@tiffany_sunday       How to Verify Photos and Information• Verify questionable information before posting• Build a networ...
@tiffany_sunday                 Severe Weather            Communication Management• Avoid inundating the public with a fir...
@tiffany_sunday         Social Media Time Management Tips•   Create lists of key resources on Twitter and Google+ now befo...
@tiffany_sunday      Protecting Your Social Media Accounts 1.   Google Alerts http://www.google.com/alerts 2.   Facebook  ...
@tiffany_sunday                            Resources •    Slide Share – www.slideshare.com social media presentations and ...
@tiffany_sunday    How to Connect With Tiffany –    @tiffany_sunday    http://www.linkedin.com/in/tiffanysunday    www.tif...
@tiffany_sunday                  Questions?                               #NTXIWT
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2013 North Texas Integrated Warning Team Digital Communication Workshop

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Digital Communication Workshop discusses how digital technology is changing how we communicate. During the Workshop, Tiffany discusses how to effectively use digital communication during severe weather events.

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  • © Copyright 2013 Tiffany Sunday and Dillon 5 LLC
  • Story about my Great grand parents and how Papa Hodge did not like the telephone or any new technology. Didn’t believe we landed on the moon. Telephone was invented in 1876 by Alexander Graham Bell. First commercial telephone service was set up in 1879 and the technology quickly spread.
  • How we communicate continues to evolve.
  • Social media is digital real time communication
  • Social media nutshell.
  • Use hash-tags to follow and participate in specific conversationsCurate key information on a local level from citizens and government officials pertaining to the weather event being coveredBreaking news element
  • Use hash-tags to follow and participate in specific conversationsCurate key information on a local level from citizens and government officials pertaining to the weather event being coveredBreaking news element
  • Use hash-tags to follow and participate in specific conversationsCurate key information on a local level from citizens and government officials pertaining to the weather event being coveredBreaking news element
  • © Copyright 2013 Tiffany Sunday and Dillon 5 LLCwww.tiffanysunday.com
  • © Copyright 2013 Tiffany Sunday and Dillon 5 LLCwww.tiffanysunday.com
  • © Copyright 2013 Tiffany Sunday and Dillon 5 LLCwww.tiffanysunday.com www.difflon5.com
  • © Copyright 2013 Tiffany Sunday and Dillon 5 LLC
  • 2013 North Texas Integrated Warning Team Digital Communication Workshop

    1. 1. @tiffany_sunday Integrated Warning Team Workshop How to Utilize Social Media During Severe Weather Events Presented by Tiffany Sunday, Emerging Tech Strategist March 6, 2013 #NTXIWT
    2. 2. @tiffany_sunday #NTXIWT
    3. 3. @tiffany_sunday #NTXIWT
    4. 4. @tiffany_sunday Social Media Is Digital Real Time Communication #NTXIWT
    5. 5. @tiffany_sunday Social Media Nutshell• Key Platforms: Twitter, Facebook, Google+, YouTube and LinkedIn• Social Media is an evolving emerging and disruptive communication technology• Each platform serves a different communication function • Twitter – breaking news, real time sharing of information • Facebook – updates to family and friends • Google+ – sharing of diverse content, less family and friends • YouTube – video sharing and original programming #NTXIWT
    6. 6. @tiffany_sunday Twitter 101 #NTXIWT
    7. 7. @tiffany_sunday Data Mining Twitter• Build lists that include: trusted sources, integrated wx team members, power users, government officials and TxDot• Use hash tags and key search words to find information quickly. Weather has tags #NTXWX or #TXWX• Watch for changing hash tags• Learn how to read between the tweet lines• Use social media dashboards to filter tweets #NTXIWT
    8. 8. @tiffany_sunday Communicating via Twitter• When possible, date and time stamp weather posts and photos• Inform followers about severe weather conditions and approaching storms • Heaviest storms moving through Dallas County – stay alert to strong winds and heavy rain• Ask followers questions about weather conditions • How big is the hail in Weatherford?• Collaborate with Integrated Weather Team to increase communication efficiency #NTXIWT
    9. 9. @tiffany_sunday• We love to share our severe weather videos• Use key search words to find footage of severe weather and damage reports• Include the minus sign ( - ) to filter your search • Lightning – hitting a building• Use an OR/AND to widen or narrow your search• YouTube videos can be used to educate and inform the public #NTXIWT
    10. 10. @tiffany_sunday Google+• Huge data base of users and content• Use key search words to locate photos and information• Create detailed Circles before severe weather events• Post information quickly to the public or specific Circles• Google Hangouts: • Face-to-face meetings with officials and emergency management team members without having to be on location • Easy access and set up – group chat allows up to nine people • Hangouts can be public or private • Hangouts-on-air can be posted to YouTube for public access #NTXIWT
    11. 11. @tiffany_sunday Facebook• Create Fan pages and instruct viewers, friends and fans to subscribe to your feeds• Facebook uses sophisticated algorithms to determine which information is posted• Edge Ranking Rule – on average only 12% of the information you post is seen by family, friends and fans• Post requests for weather photos and damage reports• Use Facebook as a portal to obtain pictures from viewers #NTXIWT
    12. 12. @tiffany_sunday Social Media Dashboards• Dashboards Benefits: – Monitor all social media platforms from one site – Post to all platforms from the dashboard – Twitter – filter content, conduct searches and filter data – Shorten links – Schedule future post – Analytics• Popular Dashboards: – Hootsuite – TweetDeck – MediaFunnel #NTXIWT
    13. 13. @tiffany_sunday How to Verify Photos and Information• Verify questionable information before posting• Build a network of trusted social media power users who can assist with verifying information• Use TinEye to conduct reverse search on questionable photos from viewers and new sources www.tineye.com• Conduct Google Searches – upload link and photo• How to determine if the photo real or photo shopped? #NTXIWT
    14. 14. @tiffany_sunday Severe Weather Communication Management• Avoid inundating the public with a fire hose of social media postings - too much information is often ignored• Keep information concise with short messages • Take cover now! Underground or lowest level!• How to handle rumors • Individuals, groups and repeated offenders• How to handle false information • Postings and photos• Collaborate with Integrated Weather Team to increase communication efficiency #NTXIWT
    15. 15. @tiffany_sunday Social Media Time Management Tips• Create lists of key resources on Twitter and Google+ now before severe weather season• Focus on keeping the communication process simple • Determine which social media platforms are most effective for your city, county and citizens • Use this platform during severe weather events • Think – how can I communicate quickly to the most people and know they will receive the information• Use Social Media Dashboards during severe weather events to data mine and post crucial information • Delegate responsibilities one or two individuals or SM team• Use severe weather information from Twitter to prioritize resources and personnel - good example Cory Booker, Mayor of Newark, NJ #NTXIWT
    16. 16. @tiffany_sunday Protecting Your Social Media Accounts 1. Google Alerts http://www.google.com/alerts 2. Facebook • Stay Informed of How Facebook Uses Your Information 3. Spam and Hackers • Check Before You Click and “Like” • In Doubt, Google postings and people first before clicking • Beware of the EGG, think twice about followers that have no pictures 4. Passwords • 14 plus characters • Different email accounts and passwords for personal and SM #NTXIWT
    17. 17. @tiffany_sunday Resources • Slide Share – www.slideshare.com social media presentations and information • Mashable – tech and social media information • www.mashable.com • TechCrunch – tech news and information • www.techcrunch.com • http://socialmouths.com/blog/2011/09/15/facebook-lists-and-the- new-subscribe-button-explained/ • Global Relief Technology – Mobile computing for extreme environments and disasters • http://grt.com/ #NTXIWT
    18. 18. @tiffany_sunday How to Connect With Tiffany – @tiffany_sunday http://www.linkedin.com/in/tiffanysunday www.tiffanysunday.com https://plus.google.com/u/0/1148015451 01088194722/posts #NTXIWT
    19. 19. @tiffany_sunday Questions? #NTXIWT

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