2012 Social Media Boot Camps        Sponsored by
2012 NWA Social Media Boot Camps            Welcome      Social Media Boot Camp AgendaRenee Willet – Social Media Marketin...
@rwillet                             2012 NWA Social Media Boot Camps                                     2012 NWA Social ...
@rwillet                                2012 NWA Social Media Boot Camps           Twitter    1. Get important weather inf...
@rwillet                               2012 NWA Social Media Boot Camps            Facebook       1. More conversational a...
@rwillet                          2012 NWA Social Media Boot Camps1. Curation tool used to tell a   complete story utilizi...
@rwillet                             2012 NWA Social Media Boot Camps             Instagram     1.    Searchable like Twit...
@rwillet                           2012 NWA Social Media Boot Camps Trusting Information on Social Media   Social media is...
@rwillet                                    2012 NWA Social Media Boot Camps Fostering EngagementWe’ve learned over the ye...
@rwillet                                    2012 NWA Social Media Boot CampsBe Engaging, But Also Exercise Caution  While ...
@timbrice17       2012 NWA Social Media Boot Camps   Google Plus, Hootsuite and       Facebook Oh My!                     ...
@timbrice17          2012 NWA Social Media Boot Camps        What is Google Plus?                                         ...
@timbrice17         2012 NWA Social Media Boot Camps     Circles, Circles Everywhere                                      ...
@timbrice17        2012 NWA Social Media Boot CampsHangout with your friends or alone                                     ...
@timbrice17                       2012 NWA Social Media Boot Camps           Social Media Dashboards• Allows you to monito...
@timbrice17            2012 NWA Social Media Boot Camp Session         Social Media Dashboards• Post to FB, Twitter, Linke...
@timbrice17                          2012 NWA Social Media Boot Camp Session                     Using Twitter - Hootsuite...
@timbrice17     2012 NWA Social Media Boot Camp Session  Facebook – the good, the bad and              the ugly           ...
@timbrice17              2012 NWA Social Media Boot Camp Session              Facebook pages ≠ profiles• Profile page for ...
@timbrice17                     2012 NWA Social Media Boot Camp Session                  Facebook pages ≠ profiles        ...
@timbrice17            2012 NWA Social Media Boot Camp Session Facebook – the good, the bad and the                 ugly• ...
@timbrice17         2012 NWA Social Media Boot Camp Session   Facebook – the good, the bad and               the ugly• Fac...
@tiffany_sunday           2012 NWA Social Media Boot Camps     LinkedIn – More Than A Resume Placeholder                  ...
@tiffany_sunday                     2012 NWA Social Media Boot Camps           How to Effectively Use LinkedIn    1.   Pro...
@tiffany_sunday                    2012 NWA Social Media Boot Camps             What is Your Social Media Ranking?1.     K...
@tiffany_sunday                            2012 NWA Social Media Boot Camps       Maintaining and Protecting Your Online P...
Special Thank You to Renee Willet and The Weather Channel for Sponsoring  the 2012 Social Media Boot Camps!
Questions?             #NWAS12
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2012 NWA Social Media Boot Camp Sponsored by The Weather Channel

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2012 NWA Social Media Boot Camps Sponsored by The Weather Channel and held at the NWA Conference in Madison, WI.

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  • Mention our presenceInclude key stats – total fans/followers etc
  • Get important weather information out to the public (warnings, closures, etc)Curate key information on a local level from citizens and government officials pertaining to the weather event being coveredTwitter lists – local reporters, government officials, power companies, etcUse Hootsuite or Tweetdeck to follow all lists and keep up with information. Easy to follow and retweet as needed. Follow verified accounts only (or non twitter verified accounts that are known to be reliable) as fact-checking is crucialHash-tags to find related tweets (#snowtober, #snowmaggedon)Breaking news element to social:We learned of the stage collapse at the Indiana State Fair (2011) via TwitterFollowers more accepting of frequent posts – but still have to be careful to not overload (mention TWCBreaking and TWC_Hurricane Strategy
  • -Cover photo contest-Photo caption posts-Newsletter style/feel to content that is sharedLess frequent posting because you don’t want to clog up a person’s newsfeed. Twitter is more accepting of frequent updates, but even they have a threshold
  • Photos help tell the story best
  • Note Tim Ballisty’s blog here: Social Weather Tech on Google +https://plus.google.com/u/0/117947112623488699415/posts*** "The Edge of Hurricane (Name)" <-- This is passed around a lothttp://www.viridiandesign.org/isobel/Hurricane-Isobel.jpg  *** Drew Brees recently duped and tweeted this photo of Isaachttps://twitter.com/drewbrees/status/241732402416865281/photo/1 The real photo - supercell in Montana prairieshttp://www.boston.com/bigpicture/2010/11/national_geographics_photograp.html#photo2 Another famous fake photo of Isaachttp://urbanlegends.about.com/b/2012/08/27/this-is-not-hurricane-isaac.htm *** Famously misidentified tornado/lightning photo over and over againhttp://taney.mo.us/CountyWeb/sources/Photos/tornado.jpg Same tornado/lightning photo with oil righttp://urbanlegends.about.com/library/bl_texas_tornado.htm  THE REAL STORY on the tornado/lightninghttp://web.archive.org/web/20031125223558/http://www.srh.noaa.gov/mlb/hwofiles/svrwxrules.html  *** Volcano/lightning (real photo but misidentified)http://news.nationalgeographic.com/news/2008/05/photogalleries/volcano-photos/   *** Statue of Liberty/Tornado (always passed around when tornadoes occur in NYC)http://twitpic.com/2p36d1  Statue of Liberty and mesocyclone http://urbanlegends.about.com/od/naturalwonders/ss/New-York-City-Tornado-Picture.htm  *** A recent blog on spotting fake weather photoshttp://www.dailykos.com/story/2012/08/19/1121884/-A-guide-to-spotting-fake-or-at-least-deceptive-weather-photos  *** Not fake but my pick for the most annoying and unoriginal snow photo. "Two feet of snow"...HA HA HA HA HA...that's so funny!  This photo is always passed around during big snow events in NYC or another big city.http://open.salon.com/blog/bob_eckstein/2010/02/12/two_feet_of_snowthe_snowmen_of_open_salon *** Snopes.com on fake Katrina photos that are passed around in emails every several months or so.http://www.snopes.com/photos/natural/storm.asp 
  • 2012 NWA Social Media Boot Camp Sponsored by The Weather Channel

    1. 1. 2012 Social Media Boot Camps Sponsored by
    2. 2. 2012 NWA Social Media Boot Camps Welcome Social Media Boot Camp AgendaRenee Willet – Social Media Marketing for TWC Tim Brice – El Paso National Weather Service Tiffany Sunday – Emerging Tech Strategist #NWAS12
    3. 3. @rwillet 2012 NWA Social Media Boot Camps 2012 NWA Social Media Boot Camp Using Social Media to Tell the Weather StoryThere are so many tools available:•Twitter•Facebook•Storify•Google+•InstagramWhich one do you useto tell the best storyand how? #NWAS12
    4. 4. @rwillet 2012 NWA Social Media Boot Camps Twitter 1. Get important weather information out to the public quickly and succinctly 2. Small, bite-size nuggets of information with links to full story or more details 3. Use hash-tags to follow and participate in specific conversations 4. Curate key information on a local level from citizens and government officials pertaining to the weather event being covered 5. Breaking news element 6. Post more frequently than other social networks. 2-3x an hour, more if severe weather is occurring #NWAS12
    5. 5. @rwillet 2012 NWA Social Media Boot Camps Facebook 1. More conversational and interactive in nature 2. Use to solicit photos, questions, story ideas, polling 3. Tease upcoming stories and ask for feedback from fans 4. Share links to articles on website • Great way to drive traffic back to website/blog 5. Very visual – posts have great interaction when paired with a photo 6. Post less frequently than Twitter – on average 4-5x a day #NWAS12
    6. 6. @rwillet 2012 NWA Social Media Boot Camps1. Curation tool used to tell a complete story utilizing content from across various social networks2. Drag and drop style for Facebook, Twitter, YouTube and Instagram content #NWAS12
    7. 7. @rwillet 2012 NWA Social Media Boot Camps Instagram 1. Searchable like Twitter 2. Follow users and/or hashtags 3. Share/like photos that are relevant to your story 4. Create photo contests to increase engagement #NWAS12
    8. 8. @rwillet 2012 NWA Social Media Boot Camps Trusting Information on Social Media Social media is a wonderful tool, but you need to ensure the information you are sharing is accurate 1. Follow verified accounts only, or non-verified accounts that are known to be reliable, as fact-checking is crucial 2. Use common sense – if a photo or a storm report doesn’t seem logical given a situation, work to verify the report before sharing on social 3. Use internet tools to verify photos • Google "Search by Image" - http://www.google.com/imghp?sbi=1 • Reverse Image Search via TinEye - http://tineye.com • Using the image URL or by uploading, both services will do a check to see if your photo has been used in the past and/or if it looks awfully similar to another photo. • These services will best be used for supposed tornado, earthquake, flood, lightning, hurricane and tsunami imagery. #NWAS12
    9. 9. @rwillet 2012 NWA Social Media Boot Camps Fostering EngagementWe’ve learned over the years that there are 4 basic things people who follow youon social media are seeking: 1. Information 2. Recognition 3. Connection 4. Entertaining/engaging contentSome basic way to achieve this are: 1. Ask questions 2. Interact with your fans/followers • Answer their questions • Re-Tweet their tweets/Like their photos 3. Be yourself – this is an opportunity for you to share your personality with your fans and its ok to talk about things other than the weather #NWAS12
    10. 10. @rwillet 2012 NWA Social Media Boot CampsBe Engaging, But Also Exercise Caution While you want to interact with your fans on a deeper level, you must also be mindful of what you share 1. Assume nothing is private. If it’s on social media, regardless of the safeguards you take, assume anyone can see what you’ve posted 2. Do not share personal information with your audience 3. If a fan is getting too personal or is harassing in their posts to or about you: 1. Either block and report them (Facebook) or report them (Twitter) 2. Do not engage with them as that will encourage them to continue because they know they have your attention 3. If you feel threatened, work with local authorities to determine how best to handle #NWAS12
    11. 11. @timbrice17 2012 NWA Social Media Boot Camps Google Plus, Hootsuite and Facebook Oh My! #NWAS12
    12. 12. @timbrice17 2012 NWA Social Media Boot Camps What is Google Plus? #NWAS12
    13. 13. @timbrice17 2012 NWA Social Media Boot Camps Circles, Circles Everywhere #NWAS12
    14. 14. @timbrice17 2012 NWA Social Media Boot CampsHangout with your friends or alone #NWAS12
    15. 15. @timbrice17 2012 NWA Social Media Boot Camps Social Media Dashboards• Allows you to monitor and publish – Hootsuite – TweetDeck – MediaFunnel – Sproat Social – Argyle Social – Seesmic – • Just bought by Hootsuite – Plus many others… #NWAS12
    16. 16. @timbrice17 2012 NWA Social Media Boot Camp Session Social Media Dashboards• Post to FB, Twitter, LinkedIn and other SM platforms• Monitor FB, Twitter, LinkedIn and other SM platforms – Twitter – searches, keywords and lists – FB – monitor activity on your pages• Schedule posts in the future• Shorten links• Analytics #NWAS12
    17. 17. @timbrice17 2012 NWA Social Media Boot Camp Session Using Twitter - Hootsuite• To many retweets (RT) in your streams, filter them out – • #nmwx OR #nmfire -filter:retweets• Extraneous words in your streams, filter them out – • snow OR rain OR wind OR ice –cream• To many tweets from an annoying user in your streams , filter them out – • #okwx OR #okice -centexwx –StormAlertsOK• Set up a stream of local media, law enforcement, and power users – • from:elpasotimes OR from:abc7breaking OR from:krqe OR from:LOSRanchosEM• Hootsuite training document • http://owl.li/dKXIV• NWS Hootsuite training video - Twitter streams and searches - • http://owl.li/99HR4 #NWAS12
    18. 18. @timbrice17 2012 NWA Social Media Boot Camp Session Facebook – the good, the bad and the ugly #NWAS12
    19. 19. @timbrice17 2012 NWA Social Media Boot Camp Session Facebook pages ≠ profiles• Profile page for your friends and family (Friend)• Profile page for your persona (subscribe)• Pages – for your business (Like)• Page posts only reach 12% of users (unless you pay $$$ for a higher percentage) #NWAS12
    20. 20. @timbrice17 2012 NWA Social Media Boot Camp Session Facebook pages ≠ profiles Profile Page Profile Page + Fan Page SubscribeNumber of 5,000 Unlimited UnlimitedfollowersRequires approval Yes No Noto followMultiple Admins No No YesMultiple Fan Pages No No YesSearch-engine No No YesFriendlyPromote with Ads No No YesAnalytics No No YesHow many fans see Depends on All (subscribe to all 12%posts updates) #NWAS12
    21. 21. @timbrice17 2012 NWA Social Media Boot Camp Session Facebook – the good, the bad and the ugly• Only about 12% of people see your fan page posts.• Set up a profile page and allow people to subscribe• Make sure they select “all updates” #NWAS12
    22. 22. @timbrice17 2012 NWA Social Media Boot Camp Session Facebook – the good, the bad and the ugly• Facebook keeps changing the rules! #NWAS12
    23. 23. @tiffany_sunday 2012 NWA Social Media Boot Camps LinkedIn – More Than A Resume Placeholder #NWAS12
    24. 24. @tiffany_sunday 2012 NWA Social Media Boot Camps How to Effectively Use LinkedIn 1. Profile • Summary • Experience • Recommendations 2. Profile Organizer 3. Data Mining • How to Find People and Information • Groups • NWA LinkedIn Group http://www.linkedin.com/groups?gid=1858089&t rk=myg_ugrp_ovr #NWAS12
    25. 25. @tiffany_sunday 2012 NWA Social Media Boot Camps What is Your Social Media Ranking?1. Klout www.klout.com • Growing influence with retailers • Posting information can be delayed1. Kred www.kred.com • Community influence rather than number of followers • Pulls data from Twitter2. RebelMouse www.rebelmouse.com • Startup – similar to Pinterest • Compiles photos and information from the web #NWAS12
    26. 26. @tiffany_sunday 2012 NWA Social Media Boot Camps Maintaining and Protecting Your Online Profile 1. Google Alerts http://www.google.com/alerts 2. FourSquare www.foursquare.com • Post When Leaving 3. Spam and Hackers • Double Check Before You “Click” and “Like” • In Doubt, Use Google to Double Check Posting or Person 4. Passwords • 14 plus characters • Different passwords for banking and Social Media 5. Value of Social Media Profiles • Intangible Assets • IP / Who Owns the Content #NWAS12
    27. 27. Special Thank You to Renee Willet and The Weather Channel for Sponsoring the 2012 Social Media Boot Camps!
    28. 28. Questions? #NWAS12

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