2012 NWA Conference - Social Media Boot Camp

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2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.

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  • Tiffany will provide an overview of emerging technology and social media. Brief discussion about the impacts and how these technologies are charging how we work, live and communicate. Discuss the goal of the presentation to education and give the audience tools to use as they embrace this emerging technology.
  • 2012 NWA Conference - Social Media Boot Camp

    1. 1. 2012 Social Media Boot Camp Session Presented by Tim Brice and Tiffany Sunday
    2. 2. Examples of Social Media
    3. 3. @timbrice17 2012 NWA Social Media Boot Camp Session Social Media’s Reach• Foursquare – 15+ million users• Google+ – 100+ million users• LinkedIn – 135+ million users• Twitter – 200+ million users• YouTube – 490+ million users• Facebook – 845+ million users #NWAS12
    4. 4. @timbrice17 2012 NWA Social Media Boot Camp Session Social Media’s Demographics•Near 100% of online 18 to 24 year-olds use SM•Nearly 75% of online 65+ year-olds use SM•Over 80% of online 53 to 64 year-olds use SM•65% of 16 to 24 year-olds choose SM over watching TV•33% of 55+ choose SM over TV• 88% of tablet owners, and up to 86% of smartphoneowners, use their devices while watching television.•55% users report flooded roads or downed power lines via SM #NWA2012
    5. 5. @timbrice17 2012 NWA Social Media Boot Camp Session Why Social Media• Social media is not evil• But it is also not the silver bullet• SM wont replace the hardened network, but it can extend it.• Chief Charles Werner Charlottesville VA: “If you are responding to a disaster you are irresponsible if you are not using social media” #NWA2012
    6. 6. @timbrice17 2012 NWA Social Media Boot Camp Session Why Social Media• Tim Ballisty of TWC - “meteorologists are now a social media first responders”.• USGS now experimenting with crowd sourced mapping for “The National Map”. • Did you feel it (earthquake)? http://earthquake.usgs.gov/earthquakes/dyfi/• NASA now gives full journalistic credentials to those who blog or post regularly on Facebook, Twitter or G+. #NWA2012
    7. 7. @timbrice17 2012 NWA Social Media Boot Camp Session Google Plus, Hootsuite and Facebook Oh My! #NWA2012
    8. 8. @timbrice17 2012 NWA Social Media Boot Camp Session What is Google Plus? •Google’s attempt at a social network (social layer) •Started June 2011 •Currently 400 million users (100+ active) •Integrated into all Google products –Search –Gmail –YouTube –Picasa #NWAS12
    9. 9. @timbrice17 2012 NWA Social Media Boot Camp SessionHangout with your friends or alone #NWAS12
    10. 10. @timbrice17 2012 NWA Social Media Boot Camp Session Circles, Circles Everywhere #NWAS12
    11. 11. @timbrice17 2012 NWA Social Media Boot Camp Session Facebook Good, Bad and Ugly1. Facebook pages ≠ profile2. Profile page for your friends and family (Friend)3. Profile page for your persona (subscribe)4. Pages – for your business (Like)5. Page posts only reach 12% of users (unless you pay $$$ for a higher percentage) #NWAS12
    12. 12. @timbrice17 2012 NWA Social Media Boot Camp Session Facebook – the good, the bad and the ugly• Only about 12% of people see your fan page posts.• Set up a profile page and allow people to subscribe• Make sure they select “all updates”• Facebook keeps changing the rules. #NWAS12
    13. 13. @timbrice17 2012 NWA Social Media Boot Camp Session Twitter• Large user database • 200+ million users around the world. • 50+ million users in the U.S.• Easy to get tweets into Twitter via web page, text, app, evenland line phones.• Easy to search tweets and get results through various programsand apps.• 350+ million Tweets a day• Rapidly Has become the best way to get information #NWAS12
    14. 14. @timbrice17 2012 NWA Social Media Boot Camp Session YouTube• Very large user database.• Easy to post videos via smart phones.• Every minute users upload 60 hours worth of videos.• People love to post videos of the extreme weather they have experienced.• Advanced search functions can help narrow your video search. #NWAS12
    15. 15. @timbrice17 2012 NWA Social Media Boot Camp Session Social Media Dashboards• Allows you to monitor and publish – Hootsuite – TweetDeck – MediaFunnel – Sproat Social – Argyle Social – Seesmic – • Just bought by Hootsuite – Plus many others… #NWAS12
    16. 16. @timbrice17 2012 NWA Social Media Boot Camp Session Social Media Dashboards• Post to FB, Twitter, LinkedIn and other SM platforms• Monitor FB, Twitter, LinkedIn and other SM platforms – Twitter – searches, keywords and lists – FB – monitor activity on your pages• Schedule posts in the future• Shorten links• Analytics #NWAS12
    17. 17. @timbrice17 2012 NWA Social Media Boot Camp Session Hootsuite #NWAS12
    18. 18. @timbrice17 2012 NWA Social Media Boot Camp Session Using Twitter - Hootsuite• To many retweets (RT) in your streams, filter them out – • #nmwx OR #nmfire -filter:retweets• Extraneous words in your streams, filter them out – • snow OR rain OR wind OR ice –cream• To many tweets from an annoying user in your streams , filter them out – • #okwx OR #okice -centexwx –StormAlertsOK• Set up a stream of local media, law enforcement, and power users – • from:elpasotimes OR from:abc7breaking OR from:krqe OR from:LOSRanchosEM• Hootsuite training document • http://owl.li/dKXIV• NWS Hootsuite training video - Twitter streams and searches - • http://owl.li/99HR4 #NWAS12
    19. 19. @timbrice17 2012 NWA Social Media Boot Camp Session Tim Brice El Paso National Weather Service +Tim Brice @timbrice17 #NWAS12
    20. 20. @tiffany_sunday 2012 NWA Social Media Boot Camp Session Emerging Technology and Social Media 1. Social Media has become the game changer for all industries, individuals see the world differently and demand real time engagement • Transcends all generations • Individuals demand Real Time Weather Information on mobile devices and tablets • 91% of online adults use social media regularly • Comparable to Microsoft Office transition 2. Biggest Tech Trends for the Future: a. Mobile b. Big Data c. Cloud Computing d. New Digital Markets e. Next Gen - Web #NWAS12
    21. 21. @tiffany_sunday 2012 NWA Social Media Boot Camps LinkedIn – More Than A Resume Placeholder #NWA2012
    22. 22. @tiffany_sunday 2012 NWA Social Media Boot Camps How to Effectively Use LinkedIn 1. Profile • Summary • Experience • Recommendations • Profile Organizer 2. Data Mining – • How to Find People and Information 3. Group Participation • NWA LinkedIn Group http://www.linkedin.com/groups?gid=1858089&trk=myg_ugrp_ ovr #NWA2012
    23. 23. @tiffany_sunday 2012 NWA Social Media Boot Camps What is Your Social Media Ranking? 1. Klout www.klout.com • Posting information can be delayed 2. Kred www.kred.com • Community interaction rather number of followers • Pulls data from Twitter 3. RebelMouse www.rebelmouse.com • Startup – similar to Pinterest • Compiles photos and information from the web #NWAS12
    24. 24. @tiffany_sunday 2012 NWA Social Media Boot Camps Maintaining and Protecting Your Online Profile 1. Google Alerts http://www.google.com/alerts 2. Facebook • Stay Informed of How Facebook Uses Your Information 3. FourSquare www.foursquare.com • Post When Leaving 4. Spam and Hackers • Check Before You Click and “Like • In Doubt, Google Any Posting or People First 5. Passwords • 14 plus characters • Different emails and passwords for banking vs. SM #NWAS12
    25. 25. @tiffany_sunday 2012 NWA Social Media Boot Camps Social Media Key Points 1. Find one or two platforms that match your personality 2. Stay informed about changes made to your profile settings, especially Facebook 3. Be mindful with your posts on all platforms, employers do review your social media profiles 4. Read tech and social media online publications www.mashable.com http://thenextweb.com/ http://www.cnet.com/ #NWAS12
    26. 26. @tiffany_sunday 2012 NWA Social Media Boot Camps Tiffany Sunday Emerging Tech Strategist and Speaker www.tiffanysunday.com @Tiffany_Sunday #NWAS12
    27. 27. Questions? #NWA2012

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