Infographics
Making difficult things simple
Tiffany St James
Thursday 04 Sept, 2010
What do we mean by infographics?
• Information graphics or infographics are graphic
visual representations of information,...
What makes good information design?
[Source: http://www.informationisbeautiful.net]
Why is it important in government?
• Conveying complex information simply
• Against a noisy backdrop
• Data has integrity
...
From this…
…To this
Source: http://history.hm-treasury.gov.uk/
Treasury
http://history.hm-treasury.gov.uk/
Defra’s UK Climate Change Projections
Source:
http://ukclimateprojections.defra.gov.uk/content/
view/641/500/
Saving lives by good comms?
Source: www.cognac.co.uk
Wikileaks
Source:
www.guardian.co.uk/world/datablog/interacti
ve/2010/jul/26/ied-afghanistan-war-logs
Wikileaks
Source:
www.guardian.co.uk/world/datablog/interacti
ve/2010/jul/26/ied-afghanistan-war-logs
Costs for av. British Taxpayer per day
You be the chancellor
Carbon Footprint Calculator
[Source: http://www.informationisbeautiful.net]
What needs to happen next? (data)
• Getting data out of the geek ghettos to
enable people to
• interrogate it
• play with ...
ASBOrometer
Consider:
• Data does not have to be boring
• How you can bring alive information for
your audiences?
• How you can get fe...
So what can I do?
• Departments: Free your data, support the movement
• Communicators: Present your data in interesting wa...
Presentation at:
www.slideshare.net/tiffanystjames
Tiffany St James
tiffany@stimulationltd.co.uk
@tiffanystjames
The power of infographics 04 11 10
The power of infographics 04 11 10
The power of infographics 04 11 10
The power of infographics 04 11 10
The power of infographics 04 11 10
The power of infographics 04 11 10
The power of infographics 04 11 10
The power of infographics 04 11 10
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The power of infographics 04 11 10

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How inforgraphics can be used to make difficult information easy to understand and why this is particularly important for government.

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The power of infographics 04 11 10

  1. 1. Infographics Making difficult things simple Tiffany St James Thursday 04 Sept, 2010
  2. 2. What do we mean by infographics? • Information graphics or infographics are graphic visual representations of information, data or knowledge. • These graphics present complex information quickly and clearly, such as is in signs, maps, journalism, technical writing, or education. [Source: Wikipedia]
  3. 3. What makes good information design? [Source: http://www.informationisbeautiful.net]
  4. 4. Why is it important in government? • Conveying complex information simply • Against a noisy backdrop • Data has integrity • Well presented data can ground ideas and concepts
  5. 5. From this…
  6. 6. …To this
  7. 7. Source: http://history.hm-treasury.gov.uk/
  8. 8. Treasury http://history.hm-treasury.gov.uk/
  9. 9. Defra’s UK Climate Change Projections Source: http://ukclimateprojections.defra.gov.uk/content/ view/641/500/
  10. 10. Saving lives by good comms? Source: www.cognac.co.uk
  11. 11. Wikileaks Source: www.guardian.co.uk/world/datablog/interacti ve/2010/jul/26/ied-afghanistan-war-logs
  12. 12. Wikileaks Source: www.guardian.co.uk/world/datablog/interacti ve/2010/jul/26/ied-afghanistan-war-logs
  13. 13. Costs for av. British Taxpayer per day
  14. 14. You be the chancellor
  15. 15. Carbon Footprint Calculator
  16. 16. [Source: http://www.informationisbeautiful.net]
  17. 17. What needs to happen next? (data) • Getting data out of the geek ghettos to enable people to • interrogate it • play with it • interact with it • NB: People won’t always create what you want for free, take the ASBOrometer...
  18. 18. ASBOrometer
  19. 19. Consider: • Data does not have to be boring • How you can bring alive information for your audiences? • How you can get feedback and ideas with interactive tools? • How can you collaborate or facilitate ideas that people find interesting in the online space?
  20. 20. So what can I do? • Departments: Free your data, support the movement • Communicators: Present your data in interesting ways • Businesses: Free your data • Developers: Create visualisations, apps and tools • Customers: Buy and demand apps • All: Lobby to free data
  21. 21. Presentation at: www.slideshare.net/tiffanystjames Tiffany St James tiffany@stimulationltd.co.uk @tiffanystjames
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