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The power of infographics 04 11 10

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How inforgraphics can be used to make difficult information easy to understand and why this is particularly important for government.

How inforgraphics can be used to make difficult information easy to understand and why this is particularly important for government.

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The power of infographics 04 11 10 Presentation Transcript

  • 1. Infographics Making difficult things simple Tiffany St James Thursday 04 Sept, 2010
  • 2. What do we mean by infographics? • Information graphics or infographics are graphic visual representations of information, data or knowledge. • These graphics present complex information quickly and clearly, such as is in signs, maps, journalism, technical writing, or education. [Source: Wikipedia]
  • 3. What makes good information design? [Source: http://www.informationisbeautiful.net]
  • 4. Why is it important in government? • Conveying complex information simply • Against a noisy backdrop • Data has integrity • Well presented data can ground ideas and concepts
  • 5. From this…
  • 6. …To this
  • 7. Source: http://history.hm-treasury.gov.uk/
  • 8. Treasury http://history.hm-treasury.gov.uk/
  • 9. Defra’s UK Climate Change Projections Source: http://ukclimateprojections.defra.gov.uk/content/ view/641/500/
  • 10. Saving lives by good comms? Source: www.cognac.co.uk
  • 11. Wikileaks Source: www.guardian.co.uk/world/datablog/interacti ve/2010/jul/26/ied-afghanistan-war-logs
  • 12. Wikileaks Source: www.guardian.co.uk/world/datablog/interacti ve/2010/jul/26/ied-afghanistan-war-logs
  • 13. Costs for av. British Taxpayer per day
  • 14. You be the chancellor
  • 15. Carbon Footprint Calculator
  • 16. [Source: http://www.informationisbeautiful.net]
  • 17. What needs to happen next? (data) • Getting data out of the geek ghettos to enable people to • interrogate it • play with it • interact with it • NB: People won’t always create what you want for free, take the ASBOrometer...
  • 18. ASBOrometer
  • 19. Consider: • Data does not have to be boring • How you can bring alive information for your audiences? • How you can get feedback and ideas with interactive tools? • How can you collaborate or facilitate ideas that people find interesting in the online space?
  • 20. So what can I do? • Departments: Free your data, support the movement • Communicators: Present your data in interesting ways • Businesses: Free your data • Developers: Create visualisations, apps and tools • Customers: Buy and demand apps • All: Lobby to free data
  • 21. Presentation at: www.slideshare.net/tiffanystjames Tiffany St James tiffany@stimulationltd.co.uk @tiffanystjames