Using Social Media in RecruitmentTuesday 6 November 2012@TiffanyStJames
The 6 business uses of social media   HR                                 Direct Sales   Internal Comms                Publ...
How can you use social media in HR?                        • Evolve and issue corporate policies                        • ...
Identify   Attract   Recruit      Onboard        DevelopRecruitment                                          Advertise job...
Make your site engaging with video and maps             Get your       Maximise        Grow                               ...
Demonstrate processes, segment jobs            Get your       Maximise        Grow                                        ...
Leaders & employees sharing social content             Get your       Maximise        Grow                                ...
Share on business-branded social platforms             Get your       Maximise        Grow                                ...
Social networks and recruitment use      Function                                             Use        Facebook         ...
Manage engaged communities: Career fan page  •   showcase your culture and      employment brand  •   fans = database of i...
Dedicated outreach channels and mechanismsDedicated outreach, web chats,Twitter Q and A’s for specific jobs               ...
Socialisation in the workplace                                                       Onboarding Software                  ...
Remember, candidates can have their say tooCandidates have the opportunity toprovide feedback on:    Recruitment organisa...
Thank you            Tiffany St James              Social Media Strategist               tiffany@stimulationltd.co.uk     ...
Stimulation clientsGovernment                    MediaProduct                  Technology                      @TiffanyStJ...
Copyright Stimulation Ltd 2012                                No part of this proposal is to be replicated                ...
Social media for recruitment
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Social media for recruitment

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Short presentation to HR Directors organised by the Marketing Agencies Association on good practice use of social media in recruitment. November 2012

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Social media for recruitment

  1. 1. Using Social Media in RecruitmentTuesday 6 November 2012@TiffanyStJames
  2. 2. The 6 business uses of social media HR Direct Sales Internal Comms Public Relations Business Intelligence Customer Service @TiffanyStJames
  3. 3. How can you use social media in HR? • Evolve and issue corporate policies • Employee Engagement • Knowledge Sharing Tools • L&D • Recruitment • Reward and recognition @TiffanyStJames
  4. 4. Identify Attract Recruit Onboard DevelopRecruitment Advertise jobs (paid) Build and leverage networks Complement a company’s careers site Corporate reputation management Direct sourcing Employee/employer branding Employer transparency Promote your brand Publish jobs (free) Referrals Research candidates Research tool Source of candidates
  5. 5. Make your site engaging with video and maps Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  6. 6. Demonstrate processes, segment jobs Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  7. 7. Leaders & employees sharing social content Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  8. 8. Share on business-branded social platforms Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  9. 9. Social networks and recruitment use Function Use Facebook Company page, build community Good for showcasing employee YouTube culture Datamining, immediate opportunities Twitter and growing relationships, Use specialist groups to romance LinkedIn talent Leadership showcasing culture, Blogs special interest can drive hire Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  10. 10. Manage engaged communities: Career fan page • showcase your culture and employment brand • fans = database of interested users • engage with fans & create a community • link back to your corporate website/careers pageErnst & Young, Deloitte, Hallmark, Apple and the CIAall have dedicated Facebook recruitment strategiesFacebook is being used as a strategy to connect withpassive candidates and to build long term talent pools Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  11. 11. Dedicated outreach channels and mechanismsDedicated outreach, web chats,Twitter Q and A’s for specific jobs Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  12. 12. Socialisation in the workplace Onboarding Software Social Performance Management Intranets with soft walls Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  13. 13. Remember, candidates can have their say tooCandidates have the opportunity toprovide feedback on:  Recruitment organisations  Jobseeker selection  The interview processTool that gives job seekers an insightinto working for a organisationAnonymous rating of employers,CEO’s and the publishing of salary dataSee how your organisation stacks upand get recognised for what matters @TiffanyStJames
  14. 14. Thank you Tiffany St James Social Media Strategist tiffany@stimulationltd.co.uk This presentation is here: http://slideshare.net/tiffanystjames @TiffanyStJames
  15. 15. Stimulation clientsGovernment MediaProduct Technology @TiffanyStJames
  16. 16. Copyright Stimulation Ltd 2012 No part of this proposal is to be replicated or used as part of a tendering processDigital: • strategy • training programmes • social engagement • amplification
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