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Social media for recruitment

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Short presentation to HR Directors organised by the Marketing Agencies Association on good practice use of social media in recruitment. November 2012

Short presentation to HR Directors organised by the Marketing Agencies Association on good practice use of social media in recruitment. November 2012

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  • 1. Using Social Media in RecruitmentTuesday 6 November 2012@TiffanyStJames
  • 2. The 6 business uses of social media HR Direct Sales Internal Comms Public Relations Business Intelligence Customer Service @TiffanyStJames
  • 3. How can you use social media in HR? • Evolve and issue corporate policies • Employee Engagement • Knowledge Sharing Tools • L&D • Recruitment • Reward and recognition @TiffanyStJames
  • 4. Identify Attract Recruit Onboard DevelopRecruitment Advertise jobs (paid) Build and leverage networks Complement a company’s careers site Corporate reputation management Direct sourcing Employee/employer branding Employer transparency Promote your brand Publish jobs (free) Referrals Research candidates Research tool Source of candidates
  • 5. Make your site engaging with video and maps Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  • 6. Demonstrate processes, segment jobs Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  • 7. Leaders & employees sharing social content Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  • 8. Share on business-branded social platforms Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  • 9. Social networks and recruitment use Function Use Facebook Company page, build community Good for showcasing employee YouTube culture Datamining, immediate opportunities Twitter and growing relationships, Use specialist groups to romance LinkedIn talent Leadership showcasing culture, Blogs special interest can drive hire Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  • 10. Manage engaged communities: Career fan page • showcase your culture and employment brand • fans = database of interested users • engage with fans & create a community • link back to your corporate website/careers pageErnst & Young, Deloitte, Hallmark, Apple and the CIAall have dedicated Facebook recruitment strategiesFacebook is being used as a strategy to connect withpassive candidates and to build long term talent pools Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  • 11. Dedicated outreach channels and mechanismsDedicated outreach, web chats,Twitter Q and A’s for specific jobs Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  • 12. Socialisation in the workplace Onboarding Software Social Performance Management Intranets with soft walls Get your Maximise Grow Specific Onboard digital house your social engaged outreach and develop in order channels communities
  • 13. Remember, candidates can have their say tooCandidates have the opportunity toprovide feedback on:  Recruitment organisations  Jobseeker selection  The interview processTool that gives job seekers an insightinto working for a organisationAnonymous rating of employers,CEO’s and the publishing of salary dataSee how your organisation stacks upand get recognised for what matters @TiffanyStJames
  • 14. Thank you Tiffany St James Social Media Strategist tiffany@stimulationltd.co.uk This presentation is here: http://slideshare.net/tiffanystjames @TiffanyStJames
  • 15. Stimulation clientsGovernment MediaProduct Technology @TiffanyStJames
  • 16. Copyright Stimulation Ltd 2012 No part of this proposal is to be replicated or used as part of a tendering processDigital: • strategy • training programmes • social engagement • amplification