Social and Digital Innovations in Talent Management

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As presented on 19 June in Dubai at Teneo's Excellence in HR and Talent Management Seminar.

Published in: Business, Technology

Social and Digital Innovations in Talent Management

  1. 1. @TiffanyStJamesSocial Media and Digital Innovations forExcellence in Talent Management40 seconds of twitter mentionsHttp://flickr.com/photos/hepwori/5981862741/
  2. 2. Hello!Social Media Strategistbit.ly/tiffanybioSlideshare.net/tiffanystjamesTiffany St James@TiffanyStJamestiffany@stimulationltd.co.uk
  3. 3. Social Media and Talent Technology
  4. 4. Glassdoor: candidate feedbackCandidates have the opportunity to provide feedback on:Recruitment organisations, jobseeker selection, the interview process@TiffanyStJames
  5. 5. Shouting out: sharing their experiencesThe UK Candidate Experience survey here @TiffanyStJames
  6. 6. Employers online comms, pre-applicationTop Five Methods• 88.9% Career Site (primary)• 76.5% LinkedIn Company Pages• 76.5% Career Site (Notifications)• 72.2% LinkedIn Groups• 47.1% Twitter FeedsDo Not Use• 66.7% Chat Room• 64.7% Webinars/Podcasts• 52.9% Talent Community Memberships• 47.1% Polls/Surveys• 44.4% Career BlogsThe UK Candidate Experience survey here @TiffanyStJames
  7. 7. How tools have evolvedJob boards and recruitment software solutionsmulti-posting, CV search, candidate matching and reportingSignal - lets you know when it’s the right time to make a joboffer to a prospective candidate who has a social profile.The Next Step mobile app filters positions based on theapplicant’s capabilities and genuine interests and expertise.Employee Referral Software- Mobilize the super-connectors in your organization- Reach your employees, engage them as recruitment ambassadors- Curate your talent network with powerful automationUK Job Crowdsourcing Network@TiffanyStJames
  8. 8. http://www.talentbin.com/@TiffanyStJames
  9. 9. http://connectedhq.com/@TiffanyStJames
  10. 10. http://www.gild.com/@TiffanyStJames
  11. 11. http://www.entelo.com/@TiffanyStJames
  12. 12. The most socially responsible project worldwide?Good People Projects here @TiffanyStJames
  13. 13. Leading talent and skills matching softwareSource: http://goodpeople.com @TiffanyStJames
  14. 14. Trust in individualsEdelman Trust Barometer 2013 here @TiffanyStJames
  15. 15. Must-have Top 10 Digital & Social Innovations
  16. 16. Evolving a strategyGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand developStrategyData andCRMPeopleskillsBusinessObjectives• What is your business trying to achieve?• Can social help?• Is it part of an integrated strategy?(It should be..)• Where are you on your social maturity?• Do you have people skilled in social?• Will you train them?• Does your ATS or CRM include social?
  17. 17. Have a channel strategy for social mediaFunctionFacebookYouTubeTwitterLinkedInBlogsUseCompany page, build communityShowcasing employee cultureDatamining, immediate opportunitiesand growing relationships,Corporate presence and groups toromance talent and find peopleLeadership, SEO, transparencyGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  18. 18. Make your site engaging, use rich mediaGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  19. 19. Demonstrate processes, segment jobsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  20. 20. Leaders & employees sharing social contentGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  21. 21. Share on business-branded social platformsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  22. 22. • showcase your culture andemployment brand• fans = database of interestedusers• engage with fans & create acommunity• link back to your corporatewebsite/careers pageManage engaged communities: Career fan pageErnst & Young, Deloitte, Hallmark, Apple and the CIAall have dedicated Facebook recruitment strategiesFacebook is being used as a strategy to connect withpassive candidates and to build long term talent poolsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  23. 23. Dedicated outreach channels and mechanismsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  24. 24. Socialisation in the workplaceGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand developOnboarding SoftwareSocial PerformanceManagementIntranets with soft walls
  25. 25. Metrics, measurement and ROI• What are your business objectives?• How are they being measured?• How can you evaluate the worth of yoursocial outreach to the business?• What metrics are needed?• How frequently?• By whom?• In what format?• Develop your scorecard@TiffanyStJames
  26. 26. Thank you, let’s keep talking….Social Media StrategistTiffany St James@TiffanyStJamesbit.ly/tiffanybioslideshare.net/tiffanystjamestiffany@stimulationltd.co.uk@tiffanystjameshttp://tiffanystjames.comtiffanystjames
  27. 27. Embedding digital and social media capability in organisations

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