Glassdoor: candidate feedbackCandidates have the opportunity to provide feedback on:Recruitment organisations, jobseeker selection, the interview process@TiffanyStJames
Shouting out: sharing their experiencesThe UK Candidate Experience survey here @TiffanyStJames
Employers online comms, pre-applicationTop Five Methods• 88.9% Career Site (primary)• 76.5% LinkedIn Company Pages• 76.5% Career Site (Notifications)• 72.2% LinkedIn Groups• 47.1% Twitter FeedsDo Not Use• 66.7% Chat Room• 64.7% Webinars/Podcasts• 52.9% Talent Community Memberships• 47.1% Polls/Surveys• 44.4% Career BlogsThe UK Candidate Experience survey here @TiffanyStJames
How tools have evolvedJob boards and recruitment software solutionsmulti-posting, CV search, candidate matching and reportingSignal - lets you know when it’s the right time to make a joboffer to a prospective candidate who has a social profile.The Next Step mobile app filters positions based on theapplicant’s capabilities and genuine interests and expertise.Employee Referral Software- Mobilize the super-connectors in your organization- Reach your employees, engage them as recruitment ambassadors- Curate your talent network with powerful automationUK Job Crowdsourcing Network@TiffanyStJames
Evolving a strategyGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand developStrategyData andCRMPeopleskillsBusinessObjectives• What is your business trying to achieve?• Can social help?• Is it part of an integrated strategy?(It should be..)• Where are you on your social maturity?• Do you have people skilled in social?• Will you train them?• Does your ATS or CRM include social?
Have a channel strategy for social mediaFunctionFacebookYouTubeTwitterLinkedInBlogsUseCompany page, build communityShowcasing employee cultureDatamining, immediate opportunitiesand growing relationships,Corporate presence and groups toromance talent and find peopleLeadership, SEO, transparencyGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
Make your site engaging, use rich mediaGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
Share on business-branded social platformsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
• showcase your culture andemployment brand• fans = database of interestedusers• engage with fans & create acommunity• link back to your corporatewebsite/careers pageManage engaged communities: Career fan pageErnst & Young, Deloitte, Hallmark, Apple and the CIAall have dedicated Facebook recruitment strategiesFacebook is being used as a strategy to connect withpassive candidates and to build long term talent poolsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
Socialisation in the workplaceGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand developOnboarding SoftwareSocial PerformanceManagementIntranets with soft walls
Metrics, measurement and ROI• What are your business objectives?• How are they being measured?• How can you evaluate the worth of yoursocial outreach to the business?• What metrics are needed?• How frequently?• By whom?• In what format?• Develop your scorecard@TiffanyStJames
Thank you, let’s keep talking….Social Media StrategistTiffany St James@TiffanyStJamesbit.firstname.lastname@example.org@tiffanystjameshttp://tiffanystjames.comtiffanystjames
Embedding digital and social media capability in organisations
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.