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Social media and insurance markets

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Social Media for Commercial Insurance Markets, presented 05 March 2013

Social Media for Commercial Insurance Markets, presented 05 March 2013

Published in: Technology

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  • 1. Creating a Social Media Strategy in Insurance Markets #eisocialmedia @tiffanystjames
  • 2. Governance @TiffanyStJames
  • 3. Code of conductA behavioural wish list for your organisation:• Be credible• Be consistent• Be transparent• Be relevant• Be an ambassador for your organisation @TiffanyStJames
  • 4. Social media policyLeave staff in no doubt what they are allowed and aren’t allowed to do• Purpose• Principles• Statement of ethics• Context for organisation• Professional and personal use Give your people ‘How to’ guidance @TiffanyStJames
  • 5. Have social media staff guidance Give your people ‘How to’ guidance @TiffanyStJames
  • 6. RebuttalHave a process for whathappens when someone postssomething negative about theorganisation or brand.Have a social media crisis plan:
  • 7. Strategy @TiffanyStJames
  • 8. There are only 6 uses of social media1 • PR2 • HR3 • Direct Sales4 • Customer Service5 • Business Intelligence6 • Internal Comms @TiffanyStJames
  • 9. What’s different about social media strategy? Objectives Measure Audit Optimise Activity Listening Channels Audiences @TiffanyStJames
  • 10. Digital and social audit • Audit • What works Your Competition Organisation Other Similar Industries Industry • Best • Bench Practice • mark @TiffanyStJames
  • 11. Set an objective (for audience engagement) Listening Buzz generation Audience insight, Stimulating discussion, understanding views encouraging sharing Co-production Discussion & Response Working with a community Driving take-up, to produce a resource asking for feedback Source: Helpfultechnology.com
  • 12. People capabilities • Attitude • Aptitude • Capability • Capacity • New talent vs. training • Culture • Profession Understand your current talent and their aspirations: train, develop or hire people for objective-led purposes @TiffanyStJames
  • 13. Get the right tools for the job Define the tools you use by @TiffanyStJames your objectives
  • 14. Good practice @Tiffany St James
  • 15. Live events and twitter Q and A’s @TiffanyStJames
  • 16. Aggregating news @TiffanyStJames
  • 17. Video is the most engaging mechanism @TiffanyStJames
  • 18. Innovation: outside of mainstream social @TiffanyStJames
  • 19. This presentation is available on:http://slideshare.net/tiffanystjames @Tiffany St James
  • 20. Thank you, let’s keep talking… Tiffany St James Social Media Strategist tiffany@stimulationltd.co.uk @tiffanystjames bit.ly/tiffanyshowreel slideshare.net/tiffanystjames tiffanystjames bit.ly/tiffanybio @TiffanyStJames
  • 21. Embedding digital and social media capability in organisations