Objectives: what are you trying to achieve? There are only 6 functions of social media in a business context: HR PR Direct Sales Customer Service Business Intelligence Internal Comms Be REALLY clear on your objectives before you start @TiffanyStJames
People capabilities • Attitude • Aptitude • Capability • Capacity • New peeps vs training • Culture Understand your current talent and their aspirations: train, develop or hire people for objective-led purposes @TiffanyStJames
Get the right tools for the job Define the tools you use by @TiffanyStJames your objectives
Action-orientated modelling Based on Prochaska’s theoretical model of behavioural change @Tiffany St James
Saving lives by good comms? Source: www.cognacsystems.co.uk @Tiffany St James
What’s Hot What’s NotBig Data ‘Empty’ monitoringChief Scientists Giving it to the internFocused objectives Social buzzActionable insights Responding to everythingGreat tools Using tools because they are freeCapable teams Hoping your people will ‘pick it up’ @Tiffany St James
Thank you, let’s keep talking… Tiffany St James Social Media Strategist email@example.com @tiffanystjames bit.ly/tiffanyshowreel slideshare.net/tiffanystjames tiffanystjames bit.ly/tiffanybio @TiffanyStJames
Embedding digital and social media capability in organisations
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