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Navigating big data

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Quick presentation on Navigating Big Data at The BIO Agency event for B2B Social Media, January 2013

Quick presentation on Navigating Big Data at The BIO Agency event for B2B Social Media, January 2013

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  • 1. NAVIGATING BIG DATA #whatstrending B2B Social Media & Marketing40 seconds of twitter mentionsHttp://flickr.com/photos/hepwori/5981862741/ @tiffanystjames
  • 2. Make data intelligible @Tiffany St James
  • 3. @Tiffany St James
  • 4. @Tiffany St James
  • 5. What makes good information design? [Source: http://www.informationisbeautiful.net] @Tiffany St James
  • 6. Give context @Tiffany St James
  • 7. Carbon Footprint Calculator @Tiffany St James
  • 8. What do you need? @Tiffany St James
  • 9. Objectives: what are you trying to achieve? There are only 6 functions of social media in a business context: HR PR Direct Sales Customer Service Business Intelligence Internal Comms Be REALLY clear on your objectives before you start @TiffanyStJames
  • 10. People capabilities • Attitude • Aptitude • Capability • Capacity • New peeps vs training • Culture Understand your current talent and their aspirations: train, develop or hire people for objective-led purposes @TiffanyStJames
  • 11. Get the right tools for the job Define the tools you use by @TiffanyStJames your objectives
  • 12. Action-orientated modelling @Tiffany St James
  • 13. Action-orientated modelling Based on Prochaska’s theoretical model of behavioural change @Tiffany St James
  • 14. Saving lives by good comms? Source: www.cognacsystems.co.uk @Tiffany St James
  • 15. What’s Hot What’s NotBig Data ‘Empty’ monitoringChief Scientists Giving it to the internFocused objectives Social buzzActionable insights Responding to everythingGreat tools Using tools because they are freeCapable teams Hoping your people will ‘pick it up’ @Tiffany St James
  • 16. Thank you, let’s keep talking… Tiffany St James Social Media Strategist tiffany@stimulationltd.co.uk @tiffanystjames bit.ly/tiffanyshowreel slideshare.net/tiffanystjames tiffanystjames bit.ly/tiffanybio @TiffanyStJames
  • 17. Embedding digital and social media capability in organisations

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