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Enterprising use of social media

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How individuals, small businesses

How individuals, small businesses

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  • 1. The enterprising use of social media Tiffany St James Tiffany@stimulationltd.co.uk Linked In / Twitter / Facebook / Skype …..tiffanystjames
  • 2. Coming up… • How individuals, small businesses, government, charities and causes are now using social media to create, connect, share and engage with their audiences.
  • 3. Big businesses Campaigns Brands Who is doing it well?
  • 4. Ford Fiesta – The campaign • The Ford Fiesta has come to play on the American roads. In the ultimate foreign exchange program, our 100 agents will spend 6 months behind the wheel of their own Fiesta, lifestreaming their experiences, and completing monthly missions to show you what the Fiesta is all about.
  • 5. Ford Fiesta – What happened? • You Tube competition – why I should be an agent • Free fiesta and gas for 6 months for posting 1 video a month • Brand and agent giving and getting
  • 6. What missions??
  • 7. Ford Fiesta - Response • 100 Ford Fiesta agents • 6.5 million YouTube views • 3.4 million impressions on Twitter • 670,000 Flickr photos uploaded • 50,000 requests for info from non-ford owners • Sold 10,000 units in first 6 days of release • Fraction of the cost of national advertising campaign • Next: Reimagining the way The FF get advertised
  • 8. Southwest Airlines
  • 9. Chatroulette • The element of surprise: Chatroulette
  • 10. Pespi Refresh Project • What is the project all about?
  • 11. Medium and small businesses Low budget, effective marketing
  • 12. Blendtec – quintupled sales Here’s what Blendtec do online CEO Tom Dickson and the R&D team had a practice of testing wooden boards to test product toughness • Retail sales up 700% • 5.8million channel views • 142.3million upload views • YouTube 330,000 subscribers • The Today Show, The Wall Street Journal
  • 13. Local businesses
  • 14. Government Local UK
  • 15. Local two-way reporting
  • 16. Collaborative policy making • NUS and DECC • Shared vision • Act on Copenhagen • Mixed Ink
  • 17. Data.gov.uk
  • 18. Charities, voluntary and third sector
  • 19. Social for good
  • 20. Crowdsourcing for good
  • 21. Ushahidi – how it works
  • 22. Ushahidi - Haiti
  • 23. Do the green thing Not forgetting Amazero.com
  • 24. Causes Power to the people Solidarity
  • 25. Democracy in action?
  • 26. Power to the lobby
  • 27. Trafigura,Twitter & The Guardian
  • 28. Dutch Transplantation Foundation
  • 29. Individuals vs Businesses
  • 30. Showing solidarity - #IAmSpartucus
  • 31. Showing solidarity - #welovebaskers
  • 32. Individuals
  • 33. www.milliondollarhomepage.com
  • 34. Kyle
  • 35. What can we learn from all of this?
  • 36. The tipping point framework works
  • 37. ‘Recommended’ trust has changed.. And if people think 76% of advertisers lie...
  • 38. Consider how you can…. • Identify, empower and enable your advocates • 90 – 9 – 1
  • 39. With hundreds of millions of people on social networks.. Estimated monthly usage
  • 40. And forecast growth..
  • 41. Only fools rush in without a plan..
  • 42. Ensure you have good social content: • Friendly voice and tone • Consistent language across channels • Helpful and timely • Meaningful • Relevant • Entertaining • ..... Would you want to pass it on?
  • 43. Digital Strategy • Employee Engagement • Digital Training
  • 44. With kind thanks to.. • Colleen Carrington • http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells- tipping-point-framework-4539106 • Social Lens • http://www.socialens.com/wp-content/uploads/2009/04/20090127_case_blendtec11.pdf • 2009 Yanklovich Survey - People think 76% of advertisers lie • Global Web Index Oct 2010 - Trust has changed • Carringtom Quantcast data May 2010 - Social networks how people spend time • Forrester and Gartner research various