Social Media Orientation - Trend spotting for 2011 KINDLY SPONSORED BY: Channel 4  Social Media Week, London 2011 #smwldn ...
The world has changed
Online universe size Total est. global active  internet audience = 625m (1.7bn online) (1 in 13 of all humans) Mobile inte...
Why people use the internet Source: Global Web Index Oct 2010
Advertising has changed
Trust in communications
How we are now targeted
How are people using SoMe Source: UM SoMe Wave 5
SoMe statistics
How big is Google?
6 pervasive trends on Google Source:  James Cashmore 24/08/10 Head of Entertainment Google
Online communities map Source: xkcd.com
Social media marketing spend Source  http://blog.hubspot.com Jan 2011
UK social media stats Source: http://www.clickymedia.co.uk
Facebook <ul><li>500million+ active users </li></ul><ul><li>50% logging on a day </li></ul><ul><li>Total of 700 billion mi...
The growth of mobile <ul><li>5 million mobile subscribers 70% of the w pop </li></ul><ul><li>85% of kids own a phone, 73% ...
General digital trends
<ul><li>IP connected devices enable new entrants to deliver services to the TV ‘over the top’, providing the potential for...
Entertainment to your iPhone <ul><li>150K+ downloads </li></ul><ul><li>1M+ visits </li></ul><ul><ul><ul><ul><li>As of May ...
Smart Mobs: Democracy in action? bit.ly/gKArcx nyti.ms/e5P1Ul gawker.com/5733816/
Power to the lobby
Individuals vs Businesses
Social for good
 
What can we learn from WikiLeaks?
Hot digital trends 2011 <ul><li>Shopping </li></ul>
http://www.groupon.co.uk
http://www.goodtwo.com/
http://www.shopkick.com/
Hot digital trends 2011 <ul><li>Micropayments </li></ul>
http://www.kickstarter.com/
https://squareup.com/
Hot digital trends 2011 <ul><li>Social curation </li></ul>
http://www.quora.com/
http://www.postpost.com/
http://www.curated.by/
http://onetruefan.com/
http://www.badgeville.com/
https://www.path.com/
http://datasift.net/
http://picplz.com/
http://instagr.am/
Hot digital trends 2011 <ul><li>Travel and events </li></ul>
http://www.hipmunk.com
www.uber.com
http://twitter.com/tweetalondoncab
http://plancast.com/
Hot digital trends 2011 <ul><li>Business Support </li></ul>
https://indinero.com/
Nomadic Living
Thank you Tiffany St James [email_address] www.twitter.com/tiffanystjames www.stimulationltd.co.uk
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Digital Trends 2011

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Social Media Orientation - Trend Spotting for 2011. Kindly sponsored by Channel 4 for Social Media Week London 2011. Presented by Tiffany St James

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Digital Trends 2011

  1. 1. Social Media Orientation - Trend spotting for 2011 KINDLY SPONSORED BY: Channel 4 Social Media Week, London 2011 #smwldn Tiffany St James February 2011 Tiffany St James: on Linked In, Facebook, Slideshare, Skype, Quora, Twitter: @tiffanystjames [email_address]
  2. 2. The world has changed
  3. 3. Online universe size Total est. global active internet audience = 625m (1.7bn online) (1 in 13 of all humans) Mobile internet usage nearly 1/5 th of users 17% now access internet on the move
  4. 4. Why people use the internet Source: Global Web Index Oct 2010
  5. 5. Advertising has changed
  6. 6. Trust in communications
  7. 7. How we are now targeted
  8. 8. How are people using SoMe Source: UM SoMe Wave 5
  9. 9. SoMe statistics
  10. 10. How big is Google?
  11. 11. 6 pervasive trends on Google Source: James Cashmore 24/08/10 Head of Entertainment Google
  12. 12. Online communities map Source: xkcd.com
  13. 13. Social media marketing spend Source http://blog.hubspot.com Jan 2011
  14. 14. UK social media stats Source: http://www.clickymedia.co.uk
  15. 15. Facebook <ul><li>500million+ active users </li></ul><ul><li>50% logging on a day </li></ul><ul><li>Total of 700 billion minutes a month </li></ul><ul><li>900 million objects interacted with </li></ul><ul><li>Av user: 80 community pages. </li></ul><ul><li>Av user: 90 pieces of content </li></ul>
  16. 16. The growth of mobile <ul><li>5 million mobile subscribers 70% of the w pop </li></ul><ul><li>85% of kids own a phone, 73% a book </li></ul><ul><li>Apple has sold almost 60 million iPhones </li></ul><ul><li>Google’s Android OS is growing at 886% y on y: </li></ul><ul><li>Activating over 160,000 devices a day </li></ul><ul><li>60 devices in over 40 countries </li></ul><ul><li>... and at that rate, Android will over take Apple as the leading smart phone OS in 2011 </li></ul>Source: http://www.digitalbuzzblog.com
  17. 17. General digital trends
  18. 18. <ul><li>IP connected devices enable new entrants to deliver services to the TV ‘over the top’, providing the potential for genuine competition to incumbent players </li></ul><ul><li>We have launched IPTV services directly to the consumer’s living room via technologically innovative deals with Sony and Samsung </li></ul><ul><li>We are in negotiation to extend this approach to a range of other devices, including Project Canvas </li></ul><ul><li>We are working hard to source quality content and plan for significant increased investment in content over the next 5 years </li></ul>Entertainment to your living room
  19. 19. Entertainment to your iPhone <ul><li>150K+ downloads </li></ul><ul><li>1M+ visits </li></ul><ul><ul><ul><ul><li>As of May 2010 </li></ul></ul></ul></ul>
  20. 20. Smart Mobs: Democracy in action? bit.ly/gKArcx nyti.ms/e5P1Ul gawker.com/5733816/
  21. 21. Power to the lobby
  22. 22. Individuals vs Businesses
  23. 23. Social for good
  24. 25. What can we learn from WikiLeaks?
  25. 26. Hot digital trends 2011 <ul><li>Shopping </li></ul>
  26. 27. http://www.groupon.co.uk
  27. 28. http://www.goodtwo.com/
  28. 29. http://www.shopkick.com/
  29. 30. Hot digital trends 2011 <ul><li>Micropayments </li></ul>
  30. 31. http://www.kickstarter.com/
  31. 32. https://squareup.com/
  32. 33. Hot digital trends 2011 <ul><li>Social curation </li></ul>
  33. 34. http://www.quora.com/
  34. 35. http://www.postpost.com/
  35. 36. http://www.curated.by/
  36. 37. http://onetruefan.com/
  37. 38. http://www.badgeville.com/
  38. 39. https://www.path.com/
  39. 40. http://datasift.net/
  40. 41. http://picplz.com/
  41. 42. http://instagr.am/
  42. 43. Hot digital trends 2011 <ul><li>Travel and events </li></ul>
  43. 44. http://www.hipmunk.com
  44. 45. www.uber.com
  45. 46. http://twitter.com/tweetalondoncab
  46. 47. http://plancast.com/
  47. 48. Hot digital trends 2011 <ul><li>Business Support </li></ul>
  48. 49. https://indinero.com/
  49. 50. Nomadic Living
  50. 51. Thank you Tiffany St James [email_address] www.twitter.com/tiffanystjames www.stimulationltd.co.uk

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