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Digital Trends 2011

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Social Media Orientation - Trend Spotting for 2011. Kindly sponsored by Channel 4 for Social Media Week London 2011. Presented by Tiffany St James

Social Media Orientation - Trend Spotting for 2011. Kindly sponsored by Channel 4 for Social Media Week London 2011. Presented by Tiffany St James


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  • 1. Social Media Orientation - Trend spotting for 2011 KINDLY SPONSORED BY: Channel 4 Social Media Week, London 2011 #smwldn Tiffany St James February 2011 Tiffany St James: on Linked In, Facebook, Slideshare, Skype, Quora, Twitter: @tiffanystjames [email_address]
  • 2. The world has changed
  • 3. Online universe size Total est. global active internet audience = 625m (1.7bn online) (1 in 13 of all humans) Mobile internet usage nearly 1/5 th of users 17% now access internet on the move
  • 4. Why people use the internet Source: Global Web Index Oct 2010
  • 5. Advertising has changed
  • 6. Trust in communications
  • 7. How we are now targeted
  • 8. How are people using SoMe Source: UM SoMe Wave 5
  • 9. SoMe statistics
  • 10. How big is Google?
  • 11. 6 pervasive trends on Google Source: James Cashmore 24/08/10 Head of Entertainment Google
  • 12. Online communities map Source: xkcd.com
  • 13. Social media marketing spend Source http://blog.hubspot.com Jan 2011
  • 14. UK social media stats Source: http://www.clickymedia.co.uk
  • 15. Facebook
    • 500million+ active users
    • 50% logging on a day
    • Total of 700 billion minutes a month
    • 900 million objects interacted with
    • Av user: 80 community pages.
    • Av user: 90 pieces of content
  • 16. The growth of mobile
    • 5 million mobile subscribers 70% of the w pop
    • 85% of kids own a phone, 73% a book
    • Apple has sold almost 60 million iPhones
    • Google’s Android OS is growing at 886% y on y:
    • Activating over 160,000 devices a day
    • 60 devices in over 40 countries
    • ... and at that rate, Android will over take Apple as the leading smart phone OS in 2011
    Source: http://www.digitalbuzzblog.com
  • 17. General digital trends
  • 18.
    • IP connected devices enable new entrants to deliver services to the TV ‘over the top’, providing the potential for genuine competition to incumbent players
    • We have launched IPTV services directly to the consumer’s living room via technologically innovative deals with Sony and Samsung
    • We are in negotiation to extend this approach to a range of other devices, including Project Canvas
    • We are working hard to source quality content and plan for significant increased investment in content over the next 5 years
    Entertainment to your living room
  • 19. Entertainment to your iPhone
    • 150K+ downloads
    • 1M+ visits
          • As of May 2010
  • 20. Smart Mobs: Democracy in action? bit.ly/gKArcx nyti.ms/e5P1Ul gawker.com/5733816/
  • 21. Power to the lobby
  • 22. Individuals vs Businesses
  • 23. Social for good
  • 24.  
  • 25. What can we learn from WikiLeaks?
  • 26. Hot digital trends 2011
    • Shopping
  • 27. http://www.groupon.co.uk
  • 28. http://www.goodtwo.com/
  • 29. http://www.shopkick.com/
  • 30. Hot digital trends 2011
    • Micropayments
  • 31. http://www.kickstarter.com/
  • 32. https://squareup.com/
  • 33. Hot digital trends 2011
    • Social curation
  • 34. http://www.quora.com/
  • 35. http://www.postpost.com/
  • 36. http://www.curated.by/
  • 37. http://onetruefan.com/
  • 38. http://www.badgeville.com/
  • 39. https://www.path.com/
  • 40. http://datasift.net/
  • 41. http://picplz.com/
  • 42. http://instagr.am/
  • 43. Hot digital trends 2011
    • Travel and events
  • 44. http://www.hipmunk.com
  • 45. www.uber.com
  • 46. http://twitter.com/tweetalondoncab
  • 47. http://plancast.com/
  • 48. Hot digital trends 2011
    • Business Support
  • 49. https://indinero.com/
  • 50. Nomadic Living
  • 51. Thank you Tiffany St James [email_address] www.twitter.com/tiffanystjames www.stimulationltd.co.uk

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