Golf Sailflag Presented By Golf Belles

Agenda
Introduction
Features, Advantages & Benefits
Revenue Model & Market Segmentation
Golf Course Selection
Rate Card
Value Calculation

‘ In the 21st century, branding will ultimately be the only unique differentiator between companies. Brands are now a key asset’ Fortune Magazine

Introduction
Our VISION is to enhance branding and advertising opportunities within the golf course environment by focusing on the centre of the game, the key visual target, the Flagstick itself.
Our MISSION is to be recognized as the most progressive and dynamic specialists in golf course media. We are solution driven and encourage innovative thinking with service excellence and dedication to build successful partnerships.
Golf Sailflag International supports The Nelson Mandela Children's Fund as a registered beneficiary.

The Golf Sailflag International
The Golf Sailflag is a NEW golf flag replacement product specifically designed for Advertising and Branding on prestigious, private and public golf courses.
Yacht Sail inspired shape and design of the Sailflag creates maximum visual exposure to golfers throughout the round.
Worldwide Patent Application and Complete Registered Designs.
Royal and Ancient Golf Club of St. Andrews, Scotland and The USGA approved Sailflag with official decision by official Rules Committee, RA Rules Limited.
Objective: Flying the world’s FIRST CLASS Corporate Brands in direct, continuous view of the sought after golfing audience.

From wicker baskets to branded sails, the traditions of golf and sailing converge.

Branded Sails- The America's Cup

“ The ultimate golf mini billboard”

Product Features
Sail shape and rib battens designed to support material and create perpetual advertising surface visible from all directions.
Rotates freely around golf pin/stick/pole - no hindrance of ball if struck as sail freely rotates on flag pole. Utilizes the standard Tournament Pole or Pin for official club and tournament play.
Waterproof Sail Material - robust and durable.
Flap Zone indicates wind strength to players.

Advantages
Conforms with Tradition and constitutes a “Flagstick” according to the Rules of Golf by decision SQ2008-0913 Rules Limited.
Superior wind direction indicator or wind gauge.
Large, still advertising zone on Sailflag designed for large Brand logos and excellent visibility.
Mast section enlarged for additional vertical advertising display.

Benefits
Greater Visibility of target from distance due to exposed sail surface.
Greater visual exposure of Premier Branding over 18 holes on every shot for 4 hours.
Impressions duplicated as golfers also watch their playing partner’s shots.

Revenue Model
18 holes of continuous golf course “billboard” flags for Premier Brands.
Monthly exposure to the high end demographic clientele with golf.
Campaign Exposure calculated per golf course per month.
Golf Club is the Landlord .
Golf Sailflag International is the Media Contractor .
Out of Home Agency represents the Client .

Target Audience Segmentation
Access to the sweet-spot golfing demographic of the LSM 10 private club members.
The Golfing demographic includes high profile business leaders and professionals with over $100 000+ income per year.
Selection of Private Clubs, semi-private and public golf courses.

Value Calculation
The Golf Sailflag demonstrates the FRID Principle.
F= Focus - Most Outdoor Media is peripheral in nature, for example, Highway Billboards- the focus is on the road with interferences for example, radio, cell-phone, kids, stress and traffic. The Golf Sailflag is the target and focus of the game of golf on every shot.
R= Repetition - 18 holes of exclusive branding over 4 hours.
I= Impressions per player - 75% of golf is within 100 yards of the flag. Golfers not only focus on every one of their shots towards the flag, but also all those of the other 3 players in the 4-ball. The pre-shot practice routine of each player includes numerous, focused impressions of the target.
D= Demographic LSM 10 of golf club members and their guest.

Thoughts that Endure
We are governed by the truism that the strongest consumer brand connection is at a visual level.
It is our duty to ensure the elevation of your brand.
We believe in the power of delivering on effective visual stimulation.

Contact Details Contact: Golf Belles (Global Distributor) 123 N Washington Street, Apt.22 Chandler, AZ, 85225 Tel: +1 (602) 904 5028 [email_address]

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Golf Sailflag Presented By Golf Belles

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Golf Sailflag Presented By Golf Belles Presentation Transcript