About Starbucks In 1971 Starbucks was founded in Seattle. Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive to bring both our heritage and an exceptional experience to life. Starbucks grew at an exponential pace thereafter, into a most popular, successful, and well-known international organization that helps roughly 35 million customers a week. Starbucks successfully and intertwines uses three main organizational behavior concepts to increase the strength of the organization: Organizational culture Organizational Communication Organizational structure.
Company History 1971-Founded in Seattle, Washington by Gordon Bowker, Jerry Baldwin, and Zev Siegl. 1971-First Starbucks coffee shop opens in Seattle’s Pike Place Market-coffee bean roasting company 1985- Howard Schultz becomes CEO and founds II Giornale Coffee Company-espresso beverages using Starbucks coffee beans 1987- Changes name to Starbucks Corporation 1987-First stores outside of Seattle are opened in Chicago, Vancouver, British Columbia. 1995-Starbucks Coffee International opens in Japan 1996-Begins selling bottles Frappuccino drinks 2002-Fourtune magazine names Starbucks as one of the “100 Best Companies to Work for”. 2003-Acquires Seattle’s Best Coffee
Organizational Culture Starbucks has used Organizational behavior concepts to their benefit to get to the peak of their success. The internal working of the Starbuck Organization has made lasting impressions on the customer by perfecting their organizational culture. • Offer a great work environment for employees and treat each Starbucks other with respect and dignity. • Apply the maximum standards of excellence to the measure the purchasing, roasting and fresh delivery of their coffee. • Embrace diversity as an important component of the way they appropriateness do business. • Develop strongly satisfied customers all of the time. of its decisions: • Contribute absolutely to community and environment. • Recognize that profitability is essential to future success.
Organizational Communication Communicates motivation by clarifying to the employees on what is to be done, how well they are doing, and what can be done to improve performance. Communication is the key to build trust, promote understanding and empower and motivate others. The organizational communication extends not just the employee, and to the customer as well. Communication using website that shares: companies guiding principles vision as a company social responsibility mission statements
Starbucks Purchase Behavior one of the largest and most influential brands in the social media universe. Our research analyzed the effects of Starbucks earned media exposure on Facebook and the lift in Starbucks in- store purchase incidence in the four weeks following exposure. The results showed a statistically significant positive lift in purchase incidence in each of the four weeks following exposure, and an increasing cumulative lift during those time periods.
Organizational Structure • Identify the ethical problem • List possible solutions and any obstacles to resolving the problem • Seek input from othersStarbucks uses centralized decision making techniques and has • Determine the best approach developed a six point model for ethical decision making. This • Ask for guidance if the path is vague framework includes the following • Follow through on your decision steps in order:
Conclusion Starbucks successfully utilizes its Organizationalculture, Organizational Communication andOrganizational structure to maintain its status as one ofthe most successful companies in the world. As we can see, Starbucks has focused on thesuccessful application of these three areas oforganizational behavior. With this successfulapplication, Starbucks proudly promotes and shares themodels that make them successful to anyone who caresto investigate. As a result, Starbucks continues to be asuccessful corporation.