As Easy As Herding Squirrels:
Managing Social Media
On Your Campus
Tiffany Broadbent Beker (@tb623)

Web Developer & Socia...
# C A S E S M C ~ @ T B 6 2 3
Brace Yourself
Social media accounts for
your campus are coming
(or are already here)
P H O ...
# C A S E S M C ~ @ T B 6 2 3
Social Media Growth At
William & Mary
Plus: 25 YouTube accounts, 16 Instagram, 13 Flickr, 5 ...
# C A S E S M C ~ @ T B 6 2 3
Let 1,000 Flowers Bloom
P H O T O V I A F L I C K R B Y C O R E Y S E E M A N ( C S E E M A ...
# C A S E S M C ~ @ T B 6 2 3
A Little Outside Help
P H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E ...
# C A S E S M C ~ @ T B 6 2 3
Starting An
Account
• Unique,
interesting,
sharable content
• Time & resources
for maintenan...
# C A S E S M C ~ @ T B 6 2 3
The Nuts & Bolts
• Include school name,
abbreviation, or
“official”
• Links between channel
...
# C A S E S M C ~ @ T B 6 2 3
With Every Post
Remember…
• Editorial quality
• Provide accurate,
respectful, public content...
# C A S E S M C ~ @ T B 6 2 3
Comment Policy
• On-topic, respectful
interactions
• No abusive or hate
language, or profani...
# C A S E S M C ~ @ T B 6 2 3
In Case Of Emergency…
H T T P : / / W W W. D A I LY M A I L . C O . U K / N E W S / A RT I C...
# C A S E S M C ~ @ T B 6 2 3# C A S E S M C ~ @ T B 6 2 3
# C A S E S M C ~ @ T B 6 2 3
Academic
departments
& programs,
administrative
offices,
varsity sports
teams
# C A S E S M ...
# C A S E S M C ~ @ T B 6 2 3
W&M
recognized
student &
alumni
organizations
& personalities
# C A S E S M C ~ @ T B 6 2 3
# C A S E S M C ~ @ T B 6 2 3# C A S E S M C ~ @ T B 6 2 3
# C A S E S M C ~ @ T B 6 2 3# C A S E S M C ~ @ T B 6 2 3
# C A S E S M C ~ @ T B 6 2 3
Keeping Track
Active (in the last 3 months)
# C A S E S M C ~ @ T B 6 2 3
Keeping Track
Flagged for review
# C A S E S M C ~ @ T B 6 2 3
Keeping Track
Inactive
# C A S E S M C ~ @ T B 6 2 3
Keeping Track


http://bit.ly/smdir-casesmc
# C A S E S M C ~ @ T B 6 2 3
Why Collect Accounts?
Listen to campus
community, plus keep
tabs on activity &
messaging
Ena...
# C A S E S M C ~ @ T B 6 2 3
Parody
Accounts
• Keep an eye on
content & activity
• Ask if they want to
be “endorsed”
• If...
# C A S E S M C ~ @ T B 6 2 3
Avoid Surprises

(or try to)
P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E...
# C A S E S M C ~ @ T B 6 2 3
Public
Submission
Form
# C A S E S M C ~ @ T B 6 2 3
Dig Around
P H O T O V I A F L I C K R B Y P E D R O E U G E N I O A N T U N E S ( P E A N T...
# C A S E S M C ~ @ T B 6 2 3
Stay Alert
Keep an eye on mentions & hashtags
P H O T O V I A F L I C K R B Y P E T E R T R ...
# C A S E S M C ~ @ T B 6 2 3
Spread The
Word
• Faculty/Staff &
Student email
listservs
P H O T O V I A F L I C K R B Y P ...
# C A S E S M C ~ @ T B 6 2 3
Spread The
Word
• Faculty/Staff &
Student email
listservs
• Public website &
internal portal...
# C A S E S M C ~ @ T B 6 2 3
Spread The
Word
• Faculty/Staff &
Student email
listservs
• Public website &
internal portal...
# C A S E S M C ~ @ T B 6 2 3
Now That You
Have Their
Attention 

(& Emails)
Start being SMUG
(Social Media User’s Group)
...
# C A S E S M C ~ @ T B 6 2 3
Hang Out Together
Facilitate conversation & knowledge sharing
P H O T O V I A F L I C K R B ...
# C A S E S M C ~ @ T B 6 2 3
Establish A
Common
Communication
Channel
Share information &
events via a listserv or
Facebo...
# C A S E S M C ~ @ T B 6 2 3
W&M SMUG
est. January 2011
# C A S E S M C ~ @ T B 6 2 3
# C A S E S M C ~ @ T B 6 2 3
Create A
(Virtual)
Home Base
P H O T O V I A F L I C K R B Y G I L L E S G O N T H I E R ( G...
# C A S E S M C ~ @ T B 6 2 3
Get together for group
lunches or tweet-ups
Everyone’s
Gotta Eat
P H O T O V I A F L I C K R...
# C A S E S M C ~ @ T B 6 2 3
Go Formal
Watch a webinar
Have more organized
on-campus meetings
with a featured
presenter o...
# C A S E S M C ~ @ T B 6 2 3
Break Down Silos
P H O T O V I A F L I C K R B Y D W I G H T S I P L E R ( P H O T O FA R M ...
# C A S E S M C ~ @ T B 6 2 3
Keep The
Barrier To
Entry Low
P H O T O V I A F L I C K R B Y B R I A N S N E L S O N ( E X ...
# C A S E S M C ~ @ T B 6 2 3
Be Flexible, One Size Doesn’t Fit All
P H O T O V I A F L I C K R B Y L U D O V I C B E R T ...
# C A S E S M C ~ @ T B 6 2 3
The SMUG &
Social Media
Worlds Are

Your Nuts To
Crack
P H O T O V I A F L I C K R B Y K A I...
# C A S E S M C ~ @ T B 6 2 3
Thank You Tiffany Broadbent Beker
@tb623 or tiffany@wm.edu
P H O T O V I A F L I C K R B Y P...
#casesmc As Easy As Herding Squirrels: Coordinating Social Media Across Your Campus
#casesmc As Easy As Herding Squirrels: Coordinating Social Media Across Your Campus
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#casesmc As Easy As Herding Squirrels: Coordinating Social Media Across Your Campus

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Social media accounts are created every day by student organizations, academic departments, programs and countless other units across your campus. How do you support and coordinate all of these accounts when they're managed by dozens (or hundreds) of people scattered throughout your institution? Learn the tools and methods that William & Mary uses to tackle this challenge and find out how you can use them on your campus.

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#casesmc As Easy As Herding Squirrels: Coordinating Social Media Across Your Campus

  1. 1. As Easy As Herding Squirrels: Managing Social Media On Your Campus Tiffany Broadbent Beker (@tb623)
 Web Developer & Social Media Coordinator
 Office of Creative Services (@wm_creative)
 College of William & Mary (@williamandmary)
 Williamsburg, Virginia # C A S E S M C
  2. 2. # C A S E S M C ~ @ T B 6 2 3 Brace Yourself Social media accounts for your campus are coming (or are already here) P H O T O V I A F L I C K R B Y T O M I TA P I O K ( T O M I TA P I O ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / T O M I TA P I O / 6 5 0 6 8 2 7 3 4 9 /# C A S E S M C ~ @ T B 6 2 3
  3. 3. # C A S E S M C ~ @ T B 6 2 3 Social Media Growth At William & Mary Plus: 25 YouTube accounts, 16 Instagram, 13 Flickr, 5 Tumblr,
 10 LinkedIn, 8 Pinterest & 21 Blogs NumberofAccounts 70 140 210 280 350 Apr27,2009 Apr20,2010 Apr8,2011 Jun 12,2012 Apr24,2013 M ar15,2014 13 22 116 125 219 333 8 17 51 83 109 148 Twitter Facebook
  4. 4. # C A S E S M C ~ @ T B 6 2 3 Let 1,000 Flowers Bloom P H O T O V I A F L I C K R B Y C O R E Y S E E M A N ( C S E E M A N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / C S E E M A N / 8 6 5 8 7 4 9 0 0 6 /# C A S E S M C ~ @ T B 6 2 3
  5. 5. # C A S E S M C ~ @ T B 6 2 3 A Little Outside Help P H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E R - T R I M M I N G ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 7 0 3 3 1 0 8 8 9 9 # C A S E S M C ~ @ T B 6 2 3
  6. 6. # C A S E S M C ~ @ T B 6 2 3 Starting An Account • Unique, interesting, sharable content • Time & resources for maintenance • S.M.A.R.T goals P H O T O V I A F L I C K R B Y G I L L E S G O N T H I E R ( G I L L E S G O N T H I E R ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G I L L E S G O N T H I E R / 5 1 5 7 8 3 7 0 5 1
  7. 7. # C A S E S M C ~ @ T B 6 2 3 The Nuts & Bolts • Include school name, abbreviation, or “official” • Links between channel & your website • Distinguishing
 profile photo • Public/open account P H O T O V I A F L I C K R B Y D A W N E L L N E R ( N AT U R E S D A W N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / N AT U R E S D A W N / 3 9 4 3 9 8 4 9 3 5
  8. 8. # C A S E S M C ~ @ T B 6 2 3 With Every Post Remember… • Editorial quality • Provide accurate, respectful, public content • Relate every post back to your organization • Utilize mentions & official hashtags P H O T O B Y S T E P H E N S A L P U K A S , C O L L E G E O F W I L L I A M & M A RY 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / W I L L I A M - A N D - M A RY / 6 1 9 4 6 7 0 7 7 7
  9. 9. # C A S E S M C ~ @ T B 6 2 3 Comment Policy • On-topic, respectful interactions • No abusive or hate language, or profanity (or placeholders) • No promotional posts unless deemed related & of interest to community P H O T O V I A F L I C K R B Y TAT I A N A B U LY O N K O VA ( R E S S A U R E ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / R E S S A U R E / 5 6 0 0 7 3 4 0 8 3 www.wm.edu/social-media-comment-policy
  10. 10. # C A S E S M C ~ @ T B 6 2 3 In Case Of Emergency… H T T P : / / W W W. D A I LY M A I L . C O . U K / N E W S / A RT I C L E - 2 4 7 6 5 0 4 / O H - N U T S - P O O R - S Q U I R R E L - L O O K S - D E VA S TAT E D - D R O P P I N G - S N A C K - T E L E G R A P H - P O L E . H T M L *Also, be cautious about posts related to condolences, tragedies etc. Share official announcement verbatim, 
 refer any questions to the university spokesperson
  11. 11. # C A S E S M C ~ @ T B 6 2 3# C A S E S M C ~ @ T B 6 2 3
  12. 12. # C A S E S M C ~ @ T B 6 2 3 Academic departments & programs, administrative offices, varsity sports teams # C A S E S M C ~ @ T B 6 2 3
  13. 13. # C A S E S M C ~ @ T B 6 2 3 W&M recognized student & alumni organizations & personalities # C A S E S M C ~ @ T B 6 2 3
  14. 14. # C A S E S M C ~ @ T B 6 2 3# C A S E S M C ~ @ T B 6 2 3
  15. 15. # C A S E S M C ~ @ T B 6 2 3# C A S E S M C ~ @ T B 6 2 3
  16. 16. # C A S E S M C ~ @ T B 6 2 3 Keeping Track Active (in the last 3 months)
  17. 17. # C A S E S M C ~ @ T B 6 2 3 Keeping Track Flagged for review
  18. 18. # C A S E S M C ~ @ T B 6 2 3 Keeping Track Inactive
  19. 19. # C A S E S M C ~ @ T B 6 2 3 Keeping Track 
 http://bit.ly/smdir-casesmc
  20. 20. # C A S E S M C ~ @ T B 6 2 3 Why Collect Accounts? Listen to campus community, plus keep tabs on activity & messaging Enable visitors to
 easily find accounts
 of interest & know
 they’re official P H O T O V I A F L I C K R B Y D AV I D H I L L ( P L AT Y C RY P T U S ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / D E H I L L / 7 8 9 1 8 9 0 6 2 0# C A S E S M C ~ @ T B 6 2 3
  21. 21. # C A S E S M C ~ @ T B 6 2 3 Parody Accounts • Keep an eye on content & activity • Ask if they want to be “endorsed” • If not violating trademarks or pretending to be official - let them be P H O T O V I A F L I C K R B Y J O J A K E M A N ( J O J A K E M A N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / J O J A K E M A N / 4 4 7 9 2 3 5 9 9 8
  22. 22. # C A S E S M C ~ @ T B 6 2 3 Avoid Surprises
 (or try to) P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 8 1 9 9 9 7 5 7 5 2 /
  23. 23. # C A S E S M C ~ @ T B 6 2 3 Public Submission Form
  24. 24. # C A S E S M C ~ @ T B 6 2 3 Dig Around P H O T O V I A F L I C K R B Y P E D R O E U G E N I O A N T U N E S ( P E A N T U N E S ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E A N T U N E S / 8 7 0 6 1 4 6 8 5 5 /# C A S E S M C ~ @ T B 6 2 3
  25. 25. # C A S E S M C ~ @ T B 6 2 3 Stay Alert Keep an eye on mentions & hashtags P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 1 0 5 1 7 3 6 1 7 9 3 /# C A S E S M C ~ @ T B 6 2 3
  26. 26. # C A S E S M C ~ @ T B 6 2 3 Spread The Word • Faculty/Staff & Student email listservs P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0
  27. 27. # C A S E S M C ~ @ T B 6 2 3 Spread The Word • Faculty/Staff & Student email listservs • Public website & internal portal P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0
  28. 28. # C A S E S M C ~ @ T B 6 2 3 Spread The Word • Faculty/Staff & Student email listservs • Public website & internal portal • Your social media channels P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0
  29. 29. # C A S E S M C ~ @ T B 6 2 3 Now That You Have Their Attention 
 (& Emails) Start being SMUG (Social Media User’s Group) P H O T O V I A W I K I M E D I A B Y ( E B O R U T TA ) 
 H T T P : / / C O M M O N S . W I K I M E D I A . O R G / W I K I / F I L E : G O L D M A N T E L Z I E S E L . J P G
  30. 30. # C A S E S M C ~ @ T B 6 2 3 Hang Out Together Facilitate conversation & knowledge sharing P H O T O V I A F L I C K R B Y F R A N C O F O L I N I ( L I V E N AT U R E ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / L I V E N AT U R E / 1 0 6 3 9 9 5 8 4 0 4# C A S E S M C ~ @ T B 6 2 3
  31. 31. # C A S E S M C ~ @ T B 6 2 3 Establish A Common Communication Channel Share information & events via a listserv or Facebook/G+ group P H O T O V I A F L I C K R B Y J A C K M A R I O N ( B R A D F O R D S T 2 1 9 ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 8 3 8 5 0 3 8 2 @ N 0 2 / 8 3 6 4 6 4 5 2 7 8
  32. 32. # C A S E S M C ~ @ T B 6 2 3 W&M SMUG est. January 2011 # C A S E S M C ~ @ T B 6 2 3
  33. 33. # C A S E S M C ~ @ T B 6 2 3 Create A (Virtual) Home Base P H O T O V I A F L I C K R B Y G I L L E S G O N T H I E R ( G I L L E S G O N T H I E R ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G I L L E S G O N T H I E R / 2 6 1 4 4 1 4 0 7 6 http://www.wm.edu/smug
  34. 34. # C A S E S M C ~ @ T B 6 2 3 Get together for group lunches or tweet-ups Everyone’s Gotta Eat P H O T O V I A F L I C K R B Y D AV I D ( L O N G H O R N D AV E ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 9 9 2 5 5 6 8 5 @ N 0 0 / 1 5 2 2 2 3 8 4 1
  35. 35. # C A S E S M C ~ @ T B 6 2 3 Go Formal Watch a webinar Have more organized on-campus meetings with a featured presenter or topic P H O T O V I A F L I C K R B Y A L E J A N D R O M A L L E A ( J A N O M A ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / J A N O M A / 4 4 7 2 7 2 7 6 5 1
  36. 36. # C A S E S M C ~ @ T B 6 2 3 Break Down Silos P H O T O V I A F L I C K R B Y D W I G H T S I P L E R ( P H O T O FA R M E R ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P H O T O FA R M E R / 3 2 2 6 2 8 9 7 6 7 /
  37. 37. # C A S E S M C ~ @ T B 6 2 3 Keep The Barrier To Entry Low P H O T O V I A F L I C K R B Y B R I A N S N E L S O N ( E X F O R D Y ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / E X F O R D Y / 1 1 8 4 4 8 7 0 5 0 /
  38. 38. # C A S E S M C ~ @ T B 6 2 3 Be Flexible, One Size Doesn’t Fit All P H O T O V I A F L I C K R B Y L U D O V I C B E R T R O N ( L AV E R R U E ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 2 3 9 1 2 5 7 6 @ N 0 5 / 3 5 7 1 8 0 5 3 2 1 /# C A S E S M C ~ @ T B 6 2 3
  39. 39. # C A S E S M C ~ @ T B 6 2 3 The SMUG & Social Media Worlds Are
 Your Nuts To Crack P H O T O V I A F L I C K R B Y K A I S C H R E I B E R ( G E N I S TA ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G E N I S TA / 1 2 7 0 4 8 3 4 7 /
  40. 40. # C A S E S M C ~ @ T B 6 2 3 Thank You Tiffany Broadbent Beker @tb623 or tiffany@wm.edu P H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E R - T R I M M I N G ) 
 H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 7 4 7 4 9 1 1 0 7 4# C A S E S M C ~ @ T B 6 2 3

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