Green

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Green

  1. 1. Green IT<br />ACC 626<br />Tifa Han<br />
  2. 2. What is Green IT? <br />Environmentally sustainable IT<br />Reducing operating cost and capital cost<br />Lessening environmental impact<br />Commonly Done Through: Vitalizing Servers, Purchasing Energy-efficient Models of Computers… <br />
  3. 3. Why does Green IT fail?<br />2009 Columbus Survey: most of the companies received marks between 32% ~ 37%<br />
  4. 4. Limited Scope of the Projects<br />Many companies only implemented the Green IT projects to reduce data-center and desktop energy expenditures<br />Never took any comprehensive approach<br />Failed to bring Green IT to a corporate level<br />
  5. 5. Green-Washing<br />Green-washing: direct limited effort towards the actual reduction in energy waste yet focusing on the advertisement of the sustainability initiatives<br />Consumers felt deceived and manipulated<br />Companies fail to disclose or consider hidden trade-offs<br />Example: Cisco and Verizon advocated companies to produce their own primary electricity from fossil fuel; less energy cost -> more environmental footprint <br />
  6. 6. Misunderstanding of the Objectives<br />Companies inexperienced with Green IT may rush into projects without examining the implications<br />
  7. 7. Value of Green IT<br />
  8. 8. Cost Reduction<br />Power and cooling cost<br />Virtualization<br />Asset Life Extension<br />
  9. 9. Maximizing Return<br />Asset Disposal:<br />Re-use or re-sell<br />Can hire Dell, HP, Intechra, Redemtech to do it<br />WellPoint, Inc. received $49,000 in the first quarter of 2008 by employing Intechra to dispose and resell its retired IT assets<br />Legislative Mechanism<br />Incentives and penalties <br />Amount can be significant<br />
  10. 10. Public Recognition<br />2007 EY study: significant positive relation between performance management and the ROE, but not shareholder value<br />May be due to miscommunication <br />Deloitte study shows companies do not communicate the environmental progress properly to shareholders <br />Likely to have significant relation if disclosed properly<br />
  11. 11. Best Practice of Green IT<br />
  12. 12. Expanding the Green IT Realm<br /><ul><li>Meet environmental standards
  13. 13. Certified products
  14. 14. Reuse
  15. 15. Resell
  16. 16. Life extension
  17. 17. Mid-life refurbishment</li></li></ul><li>Aligning Green IT with Corporate Strategic Directions<br />Create cross-functional Green IT projects<br />Intelligent buildings, e-business, airflow configuration…<br />
  18. 18. Develop Metrics and Reporting Structures<br />
  19. 19. Conclusion <br />Green IT is the future trend of the IT world, and it can create great values for not only the company but also the general society if it is designed and implemented properly. <br />

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