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Green Green Presentation Transcript

  • Green IT
    ACC 626
    Tifa Han
  • What is Green IT?
    Environmentally sustainable IT
    Reducing operating cost and capital cost
    Lessening environmental impact
    Commonly Done Through: Vitalizing Servers, Purchasing Energy-efficient Models of Computers…
  • Why does Green IT fail?
    2009 Columbus Survey: most of the companies received marks between 32% ~ 37%
  • Limited Scope of the Projects
    Many companies only implemented the Green IT projects to reduce data-center and desktop energy expenditures
    Never took any comprehensive approach
    Failed to bring Green IT to a corporate level
  • Green-Washing
    Green-washing: direct limited effort towards the actual reduction in energy waste yet focusing on the advertisement of the sustainability initiatives
    Consumers felt deceived and manipulated
    Companies fail to disclose or consider hidden trade-offs
    Example: Cisco and Verizon advocated companies to produce their own primary electricity from fossil fuel; less energy cost -> more environmental footprint
  • Misunderstanding of the Objectives
    Companies inexperienced with Green IT may rush into projects without examining the implications
  • Value of Green IT
  • Cost Reduction
    Power and cooling cost
    Virtualization
    Asset Life Extension
  • Maximizing Return
    Asset Disposal:
    Re-use or re-sell
    Can hire Dell, HP, Intechra, Redemtech to do it
    WellPoint, Inc. received $49,000 in the first quarter of 2008 by employing Intechra to dispose and resell its retired IT assets
    Legislative Mechanism
    Incentives and penalties
    Amount can be significant
  • Public Recognition
    2007 EY study: significant positive relation between performance management and the ROE, but not shareholder value
    May be due to miscommunication
    Deloitte study shows companies do not communicate the environmental progress properly to shareholders
    Likely to have significant relation if disclosed properly
  • Best Practice of Green IT
  • Expanding the Green IT Realm
    • Meet environmental standards
    • Certified products
    • Reuse
    • Resell
    • Life extension
    • Mid-life refurbishment
  • Aligning Green IT with Corporate Strategic Directions
    Create cross-functional Green IT projects
    Intelligent buildings, e-business, airflow configuration…
  • Develop Metrics and Reporting Structures
  • Conclusion
    Green IT is the future trend of the IT world, and it can create great values for not only the company but also the general society if it is designed and implemented properly.