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Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
Web 2.0 - Accelerator of a major shift
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Web 2.0 - Accelerator of a major shift

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Web 2.0 - The accelerator of a major shift …

Web 2.0 - The accelerator of a major shift
Connek cafe session by Tien Nguyen

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  • 1. Tien Nguyen, Connek June 2007 Web 2.0: Accelerator of a Major Shift
  • 2. What to expect? <ul><li>What this talk is NOT about: </li></ul><ul><ul><li>A technical talk </li></ul></ul><ul><ul><li>A theory backed by research data </li></ul></ul><ul><li>It’s about Signs of a major shift in </li></ul><ul><ul><li>human interaction & collaboration </li></ul></ul><ul><ul><li>behaviors </li></ul></ul><ul><ul><li>business models </li></ul></ul><ul><ul><li>organizations </li></ul></ul><ul><ul><li>IT architecture </li></ul></ul><ul><ul><li>… </li></ul></ul>
  • 3. Agenda <ul><li>Why Care </li></ul><ul><li>Concepts </li></ul><ul><li>Reasons and Implications </li></ul><ul><li>Web 2.0 in Vietnam </li></ul><ul><li>Conclusions </li></ul><ul><li>Q&A </li></ul>
  • 4. Why Care? Sources: Fast Company, Mashable, Fischbow, Alexa Facebook
  • 5. Why Care?
  • 6. World Map of Social Networks Source: Data Junkie
  • 7. World Economic Forum 2007, Davos <ul><li>This year’s key theme: “The Shifting Power Equation” </li></ul><ul><li>Economics: New drivers </li></ul><ul><li>Geopolitics: The need for fresh mandates </li></ul><ul><li>Business: Leading in a connected world </li></ul><ul><li>Technology and Society: Identity, community and networks </li></ul>
  • 8. World Economic Forum 2007, Davos <ul><li>Wisdom of Youth session </li></ul><ul><li>“ This generation is the generation of content generators... who are comfortable to use the net transmit their own knowledge and their own identity” </li></ul><ul><li>Who Will Shape the Agenda session </li></ul><ul><ul><li>Public opinion, thus politics: “you cannot make a political decision now without involving people into the decision” </li></ul></ul><ul><ul><li>“ Younger people, thus economy, management” </li></ul></ul><ul><ul><li>[Young people] “are more idealistic, express themselves more enthusiastically” </li></ul></ul>
  • 9. Gartner Symposium/ITxpo 2007 –Emerging Themes <ul><li>Consummerization of IT & pervasive communications </li></ul><ul><ul><li>Affordable access to technologies and contents + virtual communities  disruption in technology sector </li></ul></ul><ul><ul><li>Increased importance of individual and how to interact with companies (as employee or customer)  Destabilizes balance between companies, organizations, governments and consumers </li></ul></ul><ul><ul><li>“ a few years from now, companies will have to provide a scaled down version of contents, applications and value-added services to a selected number of customers, in either personal, virtual, or home environment.” </li></ul></ul><ul><li>Alternative delivery model of IT </li></ul><ul><ul><li>New ways to access and consume information  new hardware and software licensing and delivery models </li></ul></ul><ul><ul><li>Growing desire for new ways of paying for services, not products </li></ul></ul>
  • 10. U.S. VC Investment into Web 2.0 Source: Venture Beat
  • 11. Learn to do something new (i) Search on Amazon What people talk the contents? What are key areas, concepts?
  • 12. Learn to do something new (ii) More about the concepts and author’s view about the topic
  • 13. Learn to do something new (iii) Who read and their discussions of the author’s ideas and the topic
  • 14. Learn to do something new (iv) What relevant blogs talk about? Is the book worthwhile?
  • 15. What if I have no clue about the topic? Start with searching Wikipedia and finding related topics and links
  • 16. Collaborate w. friends (i) Coordinate project milestones, tasks, messages with BaseCamp
  • 17. Collaborate w. friends (ii) Jointly brainstorm with Googledocs, plan meeting with Whentomeet
  • 18. Collaborate w. friends (iii) Invite and confirm meeting, inform, remind people w. GoogleCalendar
  • 19. Collaborate w. friends (iv) Conference w. Skypecast. Share app. w. Unyte & slides w. Slideshare
  • 20. Collaborate w. friends (v) Jointly read, rank and comment on Web articles with Corank
  • 21. My Web portal - Netvibes Gmail Delicious tags Delicious button Corank button Delicious bookmark view Google calendar Yubnub search
  • 22. Find a Contact
  • 23. Keep in touch with my network
  • 24. Agenda <ul><li>Why Care </li></ul><ul><li>Concepts </li></ul><ul><li>Reasons and Implications </li></ul><ul><li>Web 2.0 in Vietnam </li></ul><ul><li>Conclusions </li></ul><ul><li>Q&A </li></ul>
  • 25. Initial (O’Reilly’s) Definition - Features <ul><li>&quot;Network as platform&quot; - browser </li></ul><ul><li>Participation </li></ul><ul><li>Rich, interactive, user-friendly interface – Ajax++ </li></ul><ul><li>Social-networking </li></ul><ul><li>Enhanced graphical interfaces </li></ul>
  • 26. Initial (O’Reilly’s) Definition
  • 27. Another Definition… Source: FutureExploration.net
  • 28. And Classification Source: FutureExploration.net
  • 29. XML and SOA <ul><li>XML: separated information from presentation, allows </li></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Reuse: mashup </li></ul></ul><ul><li>Web service & SOA (Service-oriented architecture) </li></ul><ul><ul><li>Abstract services from data and applications </li></ul></ul><ul><ul><li>Enable fast composition of new applications </li></ul></ul><ul><ul><li>Remove the boundaries </li></ul></ul>
  • 30. Agenda <ul><li>Why Care </li></ul><ul><li>Concepts </li></ul><ul><li>Reasons and Implications </li></ul><ul><li>Web 2.0 in Vietnam </li></ul><ul><li>Conclusions </li></ul><ul><li>Q&A </li></ul>
  • 31. Reasons – A new Web demography <ul><li>New net generation: “the Millennium generation” </li></ul><ul><ul><li>Grew up in post-cold-war </li></ul></ul><ul><ul><li>Questions official sources and status quo </li></ul></ul><ul><ul><li>Immerged in technology </li></ul></ul><ul><ul><li>Multi-tasking, partial attention </li></ul></ul><ul><ul><li>Demands speed </li></ul></ul><ul><ul><li>Eager to express </li></ul></ul>A generation that leads the trends
  • 32. Reasons – Commoditization of technology <ul><li>Tech is everywhere: cell phones, broadband, cameras, camcorders, iPods, etc. </li></ul><ul><li>Matured Web technologies and frameworks </li></ul><ul><li>Applications, computing capacity & network speed allow multimedia, 3D applications </li></ul>Easier and faster to develop Web applications; as well as create, share and subscribe to contents
  • 33. Implications – Business Model (i) Details: TheNextOrg.com
  • 34. Implications – Business Model (ii) <ul><li>The “economy of attention” funded by advertising </li></ul><ul><li>The “long-tail”: extend demand toward low-frequency, low-volume </li></ul><ul><li>Creative light-weight business models </li></ul>Details: TheNextOrg.com
  • 35. Other implications <ul><li>Interaction and cooperation </li></ul><ul><li>Attention </li></ul><ul><li>Hierarchy </li></ul><ul><li>Boundaries </li></ul><ul><li>Copyright </li></ul><ul><li>… </li></ul>A major shift in human behaviors, society, organization, IT architecture, etc.
  • 36. Agenda <ul><li>Why Care </li></ul><ul><li>Concepts </li></ul><ul><li>Reasons and Implications </li></ul><ul><li>Web 2.0 in Vietnam </li></ul><ul><li>Conclusions </li></ul><ul><li>Q&A </li></ul>
  • 37. Vietnam – Internet usage is low Online advertising revenue = 0.5% total domestic advertising revenue <ul><li>Approx. 14.9M Internet users (Jan. 2007) </li></ul><ul><ul><li>17.5% population, </li></ul></ul><ul><ul><li>3,7% Asia’s online population </li></ul></ul>
  • 38. Survey respondents are early-majority technology adopters
  • 39. Awareness of Web 2.0 is low
  • 40. Inefficient way of consuming contents Users not familiar with new developments in the field due to lack of efficient way of consuming contents
  • 41. Only use low-bandwidth-demand applications Low bandwidth limits media access Lack of awareness about Web 2.0 applications
  • 42. Most of respondents have Yahoo!360 blogs
  • 43. Except for blog, users mainly consume, not generate data
  • 44. Web 2.0 (blog) is an extension of chat
  • 45. Huddles to Web 2.0 Respondents think low awareness & lack of practical applications, not investment, are the main huddles to Web 2.0
  • 46. Barriers to Web 2.0 in Vietnam <ul><li>Limited Web usage </li></ul><ul><li>Low bandwidth </li></ul><ul><li>Low awareness of new applications </li></ul><ul><ul><li>Lack of efficient ways to collect info </li></ul></ul><ul><ul><li>Passive users </li></ul></ul><ul><li>Lack of suitable business models </li></ul><ul><ul><li>Copycats without real values </li></ul></ul><ul><ul><li>Online advertising market is small </li></ul></ul><ul><li>Late arrival of next generation: 9x </li></ul><ul><li>Later: content controls and regulations </li></ul>
  • 47. Vietnam Web 2.0: Opportunities <ul><li>Green field: freedom of creation </li></ul><ul><li>Young people: understands needs & are capable of developing applications </li></ul><ul><li>Lightweight models: low initial investment </li></ul><ul><li>VCs are ready to invest in good ideas </li></ul><ul><li>Increasing interests in online advertising </li></ul>
  • 48. Agenda <ul><li>Why Care </li></ul><ul><li>Concepts </li></ul><ul><li>Reasons and Implications </li></ul><ul><li>Web 2.0 in Vietnam </li></ul><ul><li>Conclusions </li></ul><ul><li>Q&A </li></ul>
  • 49. Recommendations <ul><li>Use RSS readers </li></ul><ul><li>Explore existing applications: join, test </li></ul><ul><li>Try to build some widgets, gadgets, mashups </li></ul><ul><li>Learn to program scalable Web applications, or find good programmers who can </li></ul><ul><li>Create applications for fun and share with friends </li></ul><ul><li>Create habit of giving credit, spreading good news </li></ul><ul><li>Exchange information and idea with business (esp. online advertising) folks </li></ul>
  • 50. What we can help? <ul><li>Start business idea evaluation and development support </li></ul><ul><li>Organize talks about online marketing and advertising </li></ul><ul><li>Create discussion forum with business people </li></ul><ul><li>Filter and update info about Web 2.0 </li></ul><ul><li>Establish a seed fund </li></ul>
  • 51. Recommended Readings/Viewings <ul><li>World Economic Forum Annual Meeting Report: http://www.weforum.org/pdf/summitreports/am2007.pdf </li></ul><ul><li>How Mass Collaboration Changes Everything Video Cast, Don Tapscott: http://reflectweb.reflectsystems.com/getContent.aspx?WCID=019ef585-f975-4943-a5e7-ead6961924d0 </li></ul><ul><li>Web 2.0 - The machine is Us/ing Us, Mike Wesch: http:// www.youtube.com/watch?v = NLlGopyXT_g&mode = related&search = </li></ul>
  • 52. Agenda <ul><li>Why Care </li></ul><ul><li>Concepts </li></ul><ul><li>Reasons and Implications </li></ul><ul><li>Web 2.0 in Vietnam </li></ul><ul><li>Conclusions </li></ul><ul><li>Q&A </li></ul>
  • 53. The End Tien Nguyen – TheNextOrg.com

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