Tien Nguyen, Connek June 2007 Web 2.0: Accelerator of a Major Shift

What to expect? What this talk is NOT about: A technical talk A theory backed by research data It’s about Signs of a major shift in human interaction & collaboration behaviors business models organizations IT architecture …

What this talk is NOT about:

A technical talk

A theory backed by research data

It’s about Signs of a major shift in

human interaction & collaboration

behaviors

business models

organizations

IT architecture

…

Agenda Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Why Care

Concepts

Reasons and Implications

Web 2.0 in Vietnam

Conclusions

Q&A

Why Care? Sources: Fast Company, Mashable, Fischbow, Alexa Facebook

Why Care?

World Map of Social Networks Source: Data Junkie

World Economic Forum 2007, Davos This year’s key theme: “The Shifting Power Equation” Economics: New drivers Geopolitics: The need for fresh mandates Business: Leading in a connected world Technology and Society: Identity, community and networks

This year’s key theme: “The Shifting Power Equation”

Economics: New drivers

Geopolitics: The need for fresh mandates

Business: Leading in a connected world

Technology and Society: Identity, community and networks

World Economic Forum 2007, Davos Wisdom of Youth session “ This generation is the generation of content generators... who are comfortable to use the net transmit their own knowledge and their own identity” Who Will Shape the Agenda session Public opinion, thus politics: “you cannot make a political decision now without involving people into the decision” “ Younger people, thus economy, management” [Young people] “are more idealistic, express themselves more enthusiastically”

Wisdom of Youth session

“ This generation is the generation of content generators... who are comfortable to use the net transmit their own knowledge and their own identity”

Who Will Shape the Agenda session

Public opinion, thus politics: “you cannot make a political decision now without involving people into the decision”

“ Younger people, thus economy, management”

[Young people] “are more idealistic, express themselves more enthusiastically”

Gartner Symposium/ITxpo 2007 –Emerging Themes Consummerization of IT & pervasive communications Affordable access to technologies and contents + virtual communities  disruption in technology sector Increased importance of individual and how to interact with companies (as employee or customer)  Destabilizes balance between companies, organizations, governments and consumers “ a few years from now, companies will have to provide a scaled down version of contents, applications and value-added services to a selected number of customers, in either personal, virtual, or home environment.” Alternative delivery model of IT New ways to access and consume information  new hardware and software licensing and delivery models Growing desire for new ways of paying for services, not products

Consummerization of IT & pervasive communications

Affordable access to technologies and contents + virtual communities  disruption in technology sector

Increased importance of individual and how to interact with companies (as employee or customer)  Destabilizes balance between companies, organizations, governments and consumers

“ a few years from now, companies will have to provide a scaled down version of contents, applications and value-added services to a selected number of customers, in either personal, virtual, or home environment.”

Alternative delivery model of IT

New ways to access and consume information  new hardware and software licensing and delivery models

Growing desire for new ways of paying for services, not products

U.S. VC Investment into Web 2.0 Source: Venture Beat

Learn to do something new (i) Search on Amazon What people talk the contents? What are key areas, concepts?

Learn to do something new (ii) More about the concepts and author’s view about the topic

Learn to do something new (iii) Who read and their discussions of the author’s ideas and the topic

Learn to do something new (iv) What relevant blogs talk about? Is the book worthwhile?

What if I have no clue about the topic? Start with searching Wikipedia and finding related topics and links

Collaborate w. friends (i) Coordinate project milestones, tasks, messages with BaseCamp

Collaborate w. friends (ii) Jointly brainstorm with Googledocs, plan meeting with Whentomeet

Collaborate w. friends (iii) Invite and confirm meeting, inform, remind people w. GoogleCalendar

Collaborate w. friends (iv) Conference w. Skypecast. Share app. w. Unyte & slides w. Slideshare

Collaborate w. friends (v) Jointly read, rank and comment on Web articles with Corank

My Web portal - Netvibes Gmail Delicious tags Delicious button Corank button Delicious bookmark view Google calendar Yubnub search

Find a Contact

Keep in touch with my network

Agenda Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Why Care

Concepts

Reasons and Implications

Web 2.0 in Vietnam

Conclusions

Q&A

Initial (O’Reilly’s) Definition - Features "Network as platform" - browser Participation Rich, interactive, user-friendly interface – Ajax++ Social-networking Enhanced graphical interfaces

"Network as platform" - browser

Participation

Rich, interactive, user-friendly interface – Ajax++

Social-networking

Enhanced graphical interfaces

Initial (O’Reilly’s) Definition

Another Definition… Source: FutureExploration.net

And Classification Source: FutureExploration.net

XML and SOA XML: separated information from presentation, allows Sharing Reuse: mashup Web service & SOA (Service-oriented architecture) Abstract services from data and applications Enable fast composition of new applications Remove the boundaries

XML: separated information from presentation, allows

Sharing

Reuse: mashup

Web service & SOA (Service-oriented architecture)

Abstract services from data and applications

Enable fast composition of new applications

Remove the boundaries

Agenda Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Why Care

Concepts

Reasons and Implications

Web 2.0 in Vietnam

Conclusions

Q&A

Reasons – A new Web demography New net generation: “the Millennium generation” Grew up in post-cold-war Questions official sources and status quo Immerged in technology Multi-tasking, partial attention Demands speed Eager to express A generation that leads the trends

New net generation: “the Millennium generation”

Grew up in post-cold-war

Questions official sources and status quo

Immerged in technology

Multi-tasking, partial attention

Demands speed

Eager to express

Reasons – Commoditization of technology Tech is everywhere: cell phones, broadband, cameras, camcorders, iPods, etc. Matured Web technologies and frameworks Applications, computing capacity & network speed allow multimedia, 3D applications Easier and faster to develop Web applications; as well as create, share and subscribe to contents

Tech is everywhere: cell phones, broadband, cameras, camcorders, iPods, etc.

Matured Web technologies and frameworks

Applications, computing capacity & network speed allow multimedia, 3D applications

Implications – Business Model (i) Details: TheNextOrg.com

Implications – Business Model (ii) The “economy of attention” funded by advertising The “long-tail”: extend demand toward low-frequency, low-volume Creative light-weight business models Details: TheNextOrg.com

The “economy of attention” funded by advertising

The “long-tail”: extend demand toward low-frequency, low-volume

Creative light-weight business models

Other implications Interaction and cooperation Attention Hierarchy Boundaries Copyright … A major shift in human behaviors, society, organization, IT architecture, etc.

Interaction and cooperation

Attention

Hierarchy

Boundaries

Copyright

…

Agenda Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Why Care

Concepts

Reasons and Implications

Web 2.0 in Vietnam

Conclusions

Q&A

Vietnam – Internet usage is low Online advertising revenue = 0.5% total domestic advertising revenue Approx. 14.9M Internet users (Jan. 2007) 17.5% population, 3,7% Asia’s online population

Approx. 14.9M Internet users (Jan. 2007)

17.5% population,

3,7% Asia’s online population

Survey respondents are early-majority technology adopters

Awareness of Web 2.0 is low

Inefficient way of consuming contents Users not familiar with new developments in the field due to lack of efficient way of consuming contents

Only use low-bandwidth-demand applications Low bandwidth limits media access Lack of awareness about Web 2.0 applications

Most of respondents have Yahoo!360 blogs

Except for blog, users mainly consume, not generate data

Web 2.0 (blog) is an extension of chat

Huddles to Web 2.0 Respondents think low awareness & lack of practical applications, not investment, are the main huddles to Web 2.0

Barriers to Web 2.0 in Vietnam Limited Web usage Low bandwidth Low awareness of new applications Lack of efficient ways to collect info Passive users Lack of suitable business models Copycats without real values Online advertising market is small Late arrival of next generation: 9x Later: content controls and regulations

Limited Web usage

Low bandwidth

Low awareness of new applications

Lack of efficient ways to collect info

Passive users

Lack of suitable business models

Copycats without real values

Online advertising market is small

Late arrival of next generation: 9x

Later: content controls and regulations

Vietnam Web 2.0: Opportunities Green field: freedom of creation Young people: understands needs & are capable of developing applications Lightweight models: low initial investment VCs are ready to invest in good ideas Increasing interests in online advertising

Green field: freedom of creation

Young people: understands needs & are capable of developing applications

Lightweight models: low initial investment

VCs are ready to invest in good ideas

Increasing interests in online advertising

Agenda Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Why Care

Concepts

Reasons and Implications

Web 2.0 in Vietnam

Conclusions

Q&A

Recommendations Use RSS readers Explore existing applications: join, test Try to build some widgets, gadgets, mashups Learn to program scalable Web applications, or find good programmers who can Create applications for fun and share with friends Create habit of giving credit, spreading good news Exchange information and idea with business (esp. online advertising) folks

Use RSS readers

Explore existing applications: join, test

Try to build some widgets, gadgets, mashups

Learn to program scalable Web applications, or find good programmers who can

Create applications for fun and share with friends

Create habit of giving credit, spreading good news

Exchange information and idea with business (esp. online advertising) folks

What we can help? Start business idea evaluation and development support Organize talks about online marketing and advertising Create discussion forum with business people Filter and update info about Web 2.0 Establish a seed fund

Start business idea evaluation and development support

Organize talks about online marketing and advertising

Create discussion forum with business people

Filter and update info about Web 2.0

Establish a seed fund

Recommended Readings/Viewings World Economic Forum Annual Meeting Report: http://www.weforum.org/pdf/summitreports/am2007.pdf How Mass Collaboration Changes Everything Video Cast, Don Tapscott: http://reflectweb.reflectsystems.com/getContent.aspx?WCID=019ef585-f975-4943-a5e7-ead6961924d0 Web 2.0 - The machine is Us/ing Us, Mike Wesch: http:// www.youtube.com/watch?v = NLlGopyXT_g&mode = related&search =

World Economic Forum Annual Meeting Report: http://www.weforum.org/pdf/summitreports/am2007.pdf

How Mass Collaboration Changes Everything Video Cast, Don Tapscott: http://reflectweb.reflectsystems.com/getContent.aspx?WCID=019ef585-f975-4943-a5e7-ead6961924d0

Web 2.0 - The machine is Us/ing Us, Mike Wesch: http:// www.youtube.com/watch?v = NLlGopyXT_g&mode = related&search =

Agenda Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A

Why Care

Concepts

Reasons and Implications

Web 2.0 in Vietnam

Conclusions

Q&A

The End Tien Nguyen – TheNextOrg.com