Going global

how to make your WordPress site
multilingual
About me and the company
Dat Hoang
● Community & Support
of OnTheGoSystems
● Marketing Online
OnTheGoSystems
● WPML
● Tool...
Agenda
● Multilingual website –
why it is worth
investment
● What is a multilingual
site and what it is NOT
● How to turn ...
Languages on the Internet

source: wikipedia http://en.wikipedia.
org/wiki/Languages_used_on_the_Internet
The benefits of having a multilingual site
For the site owner

For the WP developer

● you reach more

● you eliminate sho...
What is a multilingual site and what is not

side by side translation?

gTranlator switcher?
Google's directives
● Google tries to determine
the main language of
each one of your pages
● Google ignores all codelevel...
Making your WP site a multilingual site
Steps
1. choose your solution
2. install and configure
3. insert the language
swit...
Making your WP site a multilingual site
Different possibilities

Steps

● Multiple WP installs
● WordPress MultiSite
● Plu...
Making your WP site a multilingual site
What to handle

Steps

● select site languages
● select language URL
format
● sele...
Making your WP site a multilingual site
Tips and hints

Steps

● cross-link all pages
● custom lang switcher check ahead w...
Making your WP site a multilingual site
Steps
1. choose your solution
2. install and configure
3. insert language
switcher...
Making your WP site a multilingual site
What to translate
●
●
●
●
●
●
●
●
●
●

site title
pages and posts
categories, tags...
Making your WP site a multilingual site
When you are done,
your site will start
living its own life
● let your site be eas...
Different user roles, different needs
Site visitors

WP developers

● comfortable, please
● I’d like to understand
everyth...
Make it comfortable for non-technicals
● can you copy from
original?
● can you change your
admin language?
● can you trans...
Don’t let eCommerce surprise you
● the number of WP
eCommerce shops is
rapidly growing
● check ahead if your
multilingual ...
Summing up
● No SEO, no customers.
Don’t ignore Google
directives.
● Identify all elements to
be translated. Make sure
you...
Big Thanks!
Dat Hoang
Community & Support Vietnam
E: dat.h@icanlocalize.com
W: wpml.org | wp-types.com | icanlocalize.com
...
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Going global - how to make your WordPress site multilingual

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Creating a multilingual WordPress site:
+ Benefits of having a multilingual site
+ What is REAL multilingual site
+ Steps to create a multilingual WordPress site
+ Tips

Content credit to: Agnes Bury @agnesbury
Hanoi, Jan 18, 2014
Event: http://www.meetup.com/hanoi-wordpress/events/158615172/

Published in: Technology
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  • Thank you Do Xa.

    Correct! It's good for translating strings in WordPress themes/plugins.
    In my presentation, I want to focus on a site having many languages at once, and of course, if you use any PO editor for translating, that will be easy and quick :)
       Reply 
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Going global - how to make your WordPress site multilingual

  1. 1. Going global how to make your WordPress site multilingual
  2. 2. About me and the company Dat Hoang ● Community & Support of OnTheGoSystems ● Marketing Online OnTheGoSystems ● WPML ● Toolset plugins ● ICanLocalize
  3. 3. Agenda ● Multilingual website – why it is worth investment ● What is a multilingual site and what it is NOT ● How to turn your WordPress site into a full multilingual site ● Tips and hints
  4. 4. Languages on the Internet source: wikipedia http://en.wikipedia. org/wiki/Languages_used_on_the_Internet
  5. 5. The benefits of having a multilingual site For the site owner For the WP developer ● you reach more ● you eliminate show stoppers for projects with multilingual requirements ● you present a wider range of services ● after gaining some experience - you earn easy money customers ● you enhance your professional image ● you increase the trust of your visitors ● better search engine visibility
  6. 6. What is a multilingual site and what is not side by side translation? gTranlator switcher?
  7. 7. Google's directives ● Google tries to determine the main language of each one of your pages ● Google ignores all codelevel language info ● You can help by: ○ sticking to only one language per page ○ using the same language for all elements ● Help Google bots to get your site indexed ● automated translations will be ignored! ● cross-link page by page ● avoid automatic redirections ● provide valuable content Source: http://googlewebmastercentral.blogspot.com/2010/03/working-with-multilingual-websites.html
  8. 8. Making your WP site a multilingual site Steps 1. choose your solution 2. install and configure 3. insert the language switcher 4. translate your content 5. keep updated
  9. 9. Making your WP site a multilingual site Different possibilities Steps ● Multiple WP installs ● WordPress MultiSite ● Plugins ○ qTranslate ○ WPML ○ Multilingual Press ○ Stella ○ xili-language 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  10. 10. Making your WP site a multilingual site What to handle Steps ● select site languages ● select language URL format ● select admin language 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  11. 11. Making your WP site a multilingual site Tips and hints Steps ● cross-link all pages ● custom lang switcher check ahead what your plugin allows for 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  12. 12. Making your WP site a multilingual site Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  13. 13. Making your WP site a multilingual site What to translate ● ● ● ● ● ● ● ● ● ● site title pages and posts categories, tags images, menus widgets custom post types custom fields theme localization theme options sticky links ... Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  14. 14. Making your WP site a multilingual site When you are done, your site will start living its own life ● let your site be easy to maintain by different users ● be predictable, think ahead about future enhancements Steps 1. choose your solution 2. install and configure 3. insert language switcher 4. translate your content 5. keep updated
  15. 15. Different user roles, different needs Site visitors WP developers ● comfortable, please ● I’d like to understand everything ● how quickly? ● which elements to handle? Content editors Google bots ● quick and easy, please ● don’t make me think ● will I recognize the language? ● translated by human?
  16. 16. Make it comfortable for non-technicals ● can you copy from original? ● can you change your admin language? ● can you translate images? ● how about the menu synchronization?
  17. 17. Don’t let eCommerce surprise you ● the number of WP eCommerce shops is rapidly growing ● check ahead if your multilingual plugin supports eCommerce
  18. 18. Summing up ● No SEO, no customers. Don’t ignore Google directives. ● Identify all elements to be translated. Make sure your plugin can handle them all ● Remember there are different user needs. Simplify non-techies lives. ● Think ahead about the future enhancements handle all the requirements with WPML
  19. 19. Big Thanks! Dat Hoang Community & Support Vietnam E: dat.h@icanlocalize.com W: wpml.org | wp-types.com | icanlocalize.com Hanoi, Jan 18, 2014
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