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TiE-IQ Bootcamp
TiE Mumbai initiative
Sponsored by
Nexus Venture Partners
India Quotient
Paytm

MYEFFECTO
Demo Day Pitch D...
MYEFFECTO
A widget for instant emotional feedback

#TiE Bootcamp
No Comments
#TiE Bootcamp
20% +
Engagement
#TiE Bootcamp
APPALLING Reader Engagement

NO RESPONSE
from

99%
of the audience
#TiE Bootcamp
#TiE Bootcamp
Feedback mechanisms:
- Inadequate, Inappropriate
LIKES

#TiE Bootcamp
Feedback mechanisms:
- Inadequate, Inappropriate
COMMENTS

Publisher

Reader

Needs
Moderation

Inarticulate

Analysis
Dif...
ANY WEB POST

Widget for
One-Click
Real Time
Feedback

#TiE Bootcamp
Easy
Installation

User
Customized

#TiE Bootcamp
User Dashboard

#TiE Bootcamp
Encouraging Results of Trials (< 2 weeks)

Average

20% + Engagement to Visitor ratio
on active blog posts

● Live on 900 ...
The Grass is Greener … on Wordpress
Large
Publishers

60
million

Total Market

Small
Publishers
Individual
Bloggers
100,0...
Spreading the Word
International PR
Network

‘Add MyEffecto
to your site’ link
with every
widget

Forums - Online
and Offl...
From Strength to Strength

Plugin Enchancement

Engagement Analytics

Click, Share, Comment

&
Reports

#TiE Bootcamp
Competing Offerings

#TiE Bootcamp
Founders
Dhiraaj Chowdhury
17 years experience in software development
Worked with Deloitte (USA)
Founder, Kuchnaya.com

W...
The World is Our Oyster!

•
•
•
•

We increase reader engagement
Early results : 20% engagement v/s 1% earlier
Immediate R...
Ask us out here…

Dhiraaj Chowdhury

Werner Fernandes

dhiraaj@myeffecto.com

werner@myeffecto.com
Twitter

: @wernerf

Te...
“The plugin is awesome! The posts look better, the blog
now has an option for instant feedback from
readers, and I have re...
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My effecto - #TiEBootcamp Batch 1 Demo Day Pitch

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This deck was presented by Werner Fernandes and Dhiraaj Choudhury at the #TiEbootcamp demo day

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Transcript of "My effecto - #TiEBootcamp Batch 1 Demo Day Pitch"

  1. 1. TiE-IQ Bootcamp TiE Mumbai initiative Sponsored by Nexus Venture Partners India Quotient Paytm MYEFFECTO Demo Day Pitch Deck
  2. 2. MYEFFECTO A widget for instant emotional feedback #TiE Bootcamp
  3. 3. No Comments #TiE Bootcamp
  4. 4. 20% + Engagement #TiE Bootcamp
  5. 5. APPALLING Reader Engagement NO RESPONSE from 99% of the audience #TiE Bootcamp #TiE Bootcamp
  6. 6. Feedback mechanisms: - Inadequate, Inappropriate LIKES #TiE Bootcamp
  7. 7. Feedback mechanisms: - Inadequate, Inappropriate COMMENTS Publisher Reader Needs Moderation Inarticulate Analysis Difficult Disinterested #TiE Bootcamp
  8. 8. ANY WEB POST Widget for One-Click Real Time Feedback #TiE Bootcamp
  9. 9. Easy Installation User Customized #TiE Bootcamp
  10. 10. User Dashboard #TiE Bootcamp
  11. 11. Encouraging Results of Trials (< 2 weeks) Average 20% + Engagement to Visitor ratio on active blog posts ● Live on 900 + posts ● 900 + Feedback Clicks Recorded ● 300+ Daily Views #TiE Bootcamp
  12. 12. The Grass is Greener … on Wordpress Large Publishers 60 million Total Market Small Publishers Individual Bloggers 100,000 Total Addressable Market (Till Dec 2014) #TiE Bootcamp
  13. 13. Spreading the Word International PR Network ‘Add MyEffecto to your site’ link with every widget Forums - Online and Offline Like Blogathon Approach web publishers, digital agencies SEO In-marketplace promotion (Wordpress) #TiE Bootcamp
  14. 14. From Strength to Strength Plugin Enchancement Engagement Analytics Click, Share, Comment & Reports #TiE Bootcamp
  15. 15. Competing Offerings #TiE Bootcamp
  16. 16. Founders Dhiraaj Chowdhury 17 years experience in software development Worked with Deloitte (USA) Founder, Kuchnaya.com Werner Fernandes PR & Marketing Communication Professional Founder, P&W Consulting (PR) Represented Capgemini, Red Hat, Cognos, Logitech, ATI Technolgies, Fujitsu, Teradata, NASSCOM Foundation among many others. #TiE Bootcamp
  17. 17. The World is Our Oyster! • • • • We increase reader engagement Early results : 20% engagement v/s 1% earlier Immediate Revenue Generation Model • Paid Subscription for Customizable widget and Engagement Analytics (Freemium) Interesting Possibilites #TiE Bootcamp
  18. 18. Ask us out here… Dhiraaj Chowdhury Werner Fernandes dhiraaj@myeffecto.com werner@myeffecto.com Twitter : @wernerf Tel : +91.9867555511 Tel : +91. 9820170241 #TiE Bootcamp
  19. 19. “The plugin is awesome! The posts look better, the blog now has an option for instant feedback from readers, and I have received a lot of positive feedback from friends and readers on the plugin.” - Apoorva Singh, Fashion Blogger, fashioncandy.me #TiE Bootcamp
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