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My effecto - #TiEBootcamp Batch 1 Demo Day Pitch
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My effecto - #TiEBootcamp Batch 1 Demo Day Pitch


This deck was presented by Werner Fernandes and Dhiraaj Choudhury at the #TiEbootcamp demo day

This deck was presented by Werner Fernandes and Dhiraaj Choudhury at the #TiEbootcamp demo day

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  • 1. TiE-IQ Bootcamp TiE Mumbai initiative Sponsored by Nexus Venture Partners India Quotient Paytm MYEFFECTO Demo Day Pitch Deck
  • 2. MYEFFECTO A widget for instant emotional feedback #TiE Bootcamp
  • 3. No Comments #TiE Bootcamp
  • 4. 20% + Engagement #TiE Bootcamp
  • 5. APPALLING Reader Engagement NO RESPONSE from 99% of the audience #TiE Bootcamp #TiE Bootcamp
  • 6. Feedback mechanisms: - Inadequate, Inappropriate LIKES #TiE Bootcamp
  • 7. Feedback mechanisms: - Inadequate, Inappropriate COMMENTS Publisher Reader Needs Moderation Inarticulate Analysis Difficult Disinterested #TiE Bootcamp
  • 8. ANY WEB POST Widget for One-Click Real Time Feedback #TiE Bootcamp
  • 9. Easy Installation User Customized #TiE Bootcamp
  • 10. User Dashboard #TiE Bootcamp
  • 11. Encouraging Results of Trials (< 2 weeks) Average 20% + Engagement to Visitor ratio on active blog posts ● Live on 900 + posts ● 900 + Feedback Clicks Recorded ● 300+ Daily Views #TiE Bootcamp
  • 12. The Grass is Greener … on Wordpress Large Publishers 60 million Total Market Small Publishers Individual Bloggers 100,000 Total Addressable Market (Till Dec 2014) #TiE Bootcamp
  • 13. Spreading the Word International PR Network ‘Add MyEffecto to your site’ link with every widget Forums - Online and Offline Like Blogathon Approach web publishers, digital agencies SEO In-marketplace promotion (Wordpress) #TiE Bootcamp
  • 14. From Strength to Strength Plugin Enchancement Engagement Analytics Click, Share, Comment & Reports #TiE Bootcamp
  • 15. Competing Offerings #TiE Bootcamp
  • 16. Founders Dhiraaj Chowdhury 17 years experience in software development Worked with Deloitte (USA) Founder, Kuchnaya.com Werner Fernandes PR & Marketing Communication Professional Founder, P&W Consulting (PR) Represented Capgemini, Red Hat, Cognos, Logitech, ATI Technolgies, Fujitsu, Teradata, NASSCOM Foundation among many others. #TiE Bootcamp
  • 17. The World is Our Oyster! • • • • We increase reader engagement Early results : 20% engagement v/s 1% earlier Immediate Revenue Generation Model • Paid Subscription for Customizable widget and Engagement Analytics (Freemium) Interesting Possibilites #TiE Bootcamp
  • 18. Ask us out here… Dhiraaj Chowdhury Werner Fernandes dhiraaj@myeffecto.com werner@myeffecto.com Twitter : @wernerf Tel : +91.9867555511 Tel : +91. 9820170241 #TiE Bootcamp
  • 19. “The plugin is awesome! The posts look better, the blog now has an option for instant feedback from readers, and I have received a lot of positive feedback from friends and readers on the plugin.” - Apoorva Singh, Fashion Blogger, fashioncandy.me #TiE Bootcamp