Ticketscript - Increase your event ticket sales through facebook
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Social networking sites such as Facebook and Twitter are becoming increasingly popular sales channels to sell event tickets. ...

Social networking sites such as Facebook and Twitter are becoming increasingly popular sales channels to sell event tickets.

This article provides a step by step guide on using social media to promote your event, starting with setting up a Facebook page through to integrating your website with Facebook to increase the number of fans on your Facebook page. It gives insight into building a presence and utilising the potential of social media as a sales channel.

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Ticketscript - Increase your event ticket sales through facebook Document Transcript

  • 1. Increase Your Event Ticket SalesThrough FacebookIntroductionSocial Media is a set of technologies and channels targeted at forming andenabling a massive community of participants to productively collaborate.These technologies are media for social interaction, and can take many di er-ent forms including internet forums, blogs, wikis, podcasts, videos, socialbookmarking, and social networking sites.There are key characteristics that di erentiate social media solutions fromother forms of communication. A core principle of social media is participationand the only way to achieve benefits from social media is by mobilising thecommunity to contribute. It is not enough to simply collect comments fromparticipants, transparency allows other to see, comment, use, validate and rateother participant’s contributions. This encourages further participation andactually shows that you can’t control, predict or model interactions like you canwith other communications channels.1 Increase Your Event Ticket Sales Through Facebook
  • 2. This article will focus on a specific channel of social media – social networkingsites, Twitter and Facebook specifically. Started in 2006, Twitter is an informa-tion network where millions of people and businesses share and discover newinformation. With over 200,000,000 registered users and 460,000+ new sign-ups daily, Twitter is becoming a powerful tool for businesses. It allows you toshare information, gather market intelligence and insights and build relation-ships.Founded in 2004, Facebook has more than 500,000,000 active users with 50%of them logging on to Facebook in any given day. Users spend over 700 billionminutes per month on Facebook and 250,000,000 active users currentlyaccessing Facebook through their mobile devices. The average user onFacebook has 130 friends.ProblemHow to integrate social media into your traditional marketing activity and lever-age the new opportunities this channel presents? Many people are hesitant todive into the social media world due to fear of the unknown (new technologies)and the possible threats that it could present. But it is now becoming impossi-ble to ignore the power of social media and in particular social networkingsites as a sales channel for events. Next we will look at the benefits for utilisingthese types of sites in your marketing activities and how you can capitalise.SolutionSocial Media becomes Social CommercePreviously everyone talked about e-commerce, basically the process of sellingthings on the internet. Since the introduction of social media, this has evolvedinto social commerce, using social media platforms such as Facebook to sellthings. When you think about an audience of 500,000,000 users on Facebook,this become a very attractive sales channel, particularly given the nature ofFacebook – a network where we often look to others when making decisionsand our network structure impacts who we ask or are influenced by. Word ofmouth is a powerful tool in promoting events and in a Facebook context thereis huge potential. If you have 1,000 passionate fans on Facebook, they buy aticket to your event, they each tell 10 friends who tell a further 10 friends, that’s100,000 people who have been told about an event by someone they trust andcan potentially be influenced by. Increase Your Event Ticket Sales Through Facebook
  • 3. Steps to Integrating Social Mediainto your Event Marketing Set up a company or event page on Step Facebook – it’s simple and free to do! Facebook Pages allow artists, businesses, and brands to showcase 1 their work and interact with fans. These pages come pre-installed with custom functionality designed for each category. For example, a band Page has a music player, video player, discography, reviews, tour dates, and a discussion board that the artists can take advantage of. Third party developers will also build an array of applications that they will compete for Page Admins to add to their Pages. Facebook Pages are also not subject to a fan limit and can automatically accept fan requests. If you are the o cial repre- sentative of an organisation, business, or event you can create a Page to represent your organisation on Facebook. To create your own Facebook page visit http://www.facebook.com/pages/create.php and follow the steps. Encourage people to become a Step fan of your Facebook page A few suggestions for increasing the number of fans: email your 2 database and ask your customers, prospects, etc to become fans. There are a variety of free email marketing tool available such as MailChimp http://mailchimp.com/ that you can use to email your database in a professional, cost e ective manner. Include Face- book and Twitter pages links in your email newsletters and put links to your Facebook and Twitter pages in your email signature and on your website.3 Increase Your Event Ticket Sales Through Facebook
  • 4. Communicate with your fansStep Post engaging content – links, videos, photos, comments that encourage fans to interact with the page, post comments, like your 3 posts and share posts with others. Facebook has a Resources section which allows you to send updates to your fans. There is the ability to segment who you send the message to by location, gender or age. To access this section, log into your Facebook Page and click edit info at the top of the page. Next click on Resources and then Send an Update. In this screen you can select who you send the update to, add the subject and message text. Send your fans a message telling them that they are able to buy tickets for your event through the Facebook ticketshop and be sure to include a link to the ticketshop. Integrating your website withStep Facebook is a great way to increase the number of fans on your 4 Facebook page Facebook has a number of ways that you can integrate social plugins across your website from like buttons, activity feeds, recommendations, like boxes, to live streams. For information on how to integrate these plugins with your website visit http://developers.facebook.com/docs/plugins/ There’s more... Increase Your Event Ticket Sales Through Facebook
  • 5. Sell tickets through your Step Facebook Page Setup a ticketshop so that you can commence social commerce 5 and sell tickets to your event through your Facebook page and reach those potential 100,000 people! Customers that buy tickets for an event through Facebook can communicate this to their complete network of friends with one click and automatically update their status with links to the Facebook ticketshop spread- ing the potential for ticket sales to an even greater number of people. Visit www.ticketscript.com for more information on setting up your own Facebook ticketshop. Integrate Social Media Channels Step Connect your Facebook account with Twitter so that you reduce duplication of e ort with only having to post content once. 6 There’s more...5 Increase Your Event Ticket Sales Through Facebook
  • 6. It is important not to forget – Step monitoring results from this activity! Regularly view the insights from your Facebook page and monitor 7 the number of fans you have, how many likes you have, the number of post views (some posts may engage users more than others – investigate why), demographics of your fans – what countries are they from, what gender and age are they, this infor- mation could be used in other marketing activity to focus on a particular target market. Track E ectiveness Step Research tools available to track the e ectiveness of all your activities. One suggestion is http://bit.ly/ a tool that shortens, 8 shares and tracks your links – great for Twitter posts but also analysing who is clicking on links.SummarySocial media is becoming a key component of marketing for events and socialnetworking sites such as Facebook and Twitter have the ability to spread theword about your event with low financial investment. Understanding how youcan leverage your presence is critical but the main thing is to have a presenceand begin utilising the potential as a sales channel.For more information on setting up your own Facebook ticketshop to sell ticketsto your event please visit www.ticketscript.com Increase Your Event Ticket Sales Through Facebook