Web Site Practical Design Basics & Marketing Tips

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Real and practical tips that cover what Google suggests for increasing your SEO and web site rankings. These tips will help you to really increase your web site's search engine rankings.

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Web Site Practical Design Basics & Marketing Tips

  1. 1. Web Site Practical Design Basics & Marketing Tips www.NMx2.com Doral Chamber of Commerce Presents
  2. 2. Web Site Practical Design Basics & Marketing Tips <ul><li>Whether you have an existing web site or you are developing a new one, this workshop will educate you on the basics of practical web site design and marketing. </li></ul>
  3. 3. Web Site Practical Design Basics & Marketing Tips <ul><li>Lifetime value of a customer </li></ul>
  4. 4. Web Site Practical Design Basics & Marketing Tips Workshop Resources <ul><li>www.doralchamberofcommerce.org/resources </li></ul>
  5. 5. Web Site Practical Design Basics & Marketing Tips <ul><li>Determining your web site’s purpose </li></ul><ul><li>To sell a product </li></ul><ul><li>Affiliate sales </li></ul><ul><li>Generate contact information and leads </li></ul><ul><li>Who is your target audience? </li></ul><ul><li>What are your objectives? </li></ul><ul><li>Why should a visitor come back to your site? </li></ul>
  6. 6. Web Site Practical Design Basics & Marketing Tips <ul><li>The least you need to know about web design </li></ul><ul><li>When to use a web designer versus doing it yourself </li></ul><ul><li>How to get a domain: 1and1.com GoDaddy.com </li></ul><ul><li>www.doralchamberofcommerce.org/resources </li></ul><ul><li>How about HTML? </li></ul><ul><li>What’s my URL? </li></ul><ul><li>How much does it cost? Charges explained? Streaming </li></ul><ul><li>What’s a Host? Server? </li></ul>
  7. 7. Web Site Practical Design Basics & Marketing Tips <ul><li>Do I need a powerful server? </li></ul><ul><li>Flash, JAVA, Videos, Sound & Music </li></ul><ul><li>FrontPage, Dreamweaver, Photoshop </li></ul><ul><li>Fancy Fonts? Arial, Times New Roman, Verdana, Georgia, Comic Sans Serif, Trebuchet, Courier New </li></ul><ul><li>More info: www.theinternetdigest.net/archive/websafefonts.html or www.doralchamberofcommerce.org/resources </li></ul>
  8. 8. Web Site Practical Design Basics & Marketing Tips <ul><li>How to structure your web site design </li></ul><ul><li>Developing a navigation system for your site </li></ul><ul><li>Home | About Us | Contact | Privacy Policy - Standard </li></ul><ul><li>Top, Side – NavBars </li></ul><ul><li>Where they are , where they can go , and how they can get back to where they came from </li></ul><ul><li>Site Map </li></ul><ul><li>HotSpots </li></ul><ul><li>Use “ALT” text </li></ul>
  9. 9. Web Site Practical Design Basics & Marketing Tips <ul><li>How to optimize your web site for search engines </li></ul><ul><li>Title, Description & Keyword Meta Tags, Body Text, Hyperlinks </li></ul><ul><li>Google Search Engine Guidelines </li></ul><ul><ul><li>www.google.com/support/webmasters/bin/answer.py?answer=35769 or www.doralchamberofcommerce.org/resources </li></ul></ul><ul><li>Web site design no-nos for SEO </li></ul><ul><li>Frames, Flash & Java Scripts, Dynamically Generated Web Sites </li></ul><ul><li>Hidden keywords, keyword repetition </li></ul><ul><li>Site map: www.doralchamberofcommerce.org/sitemap </li></ul>
  10. 10. Web Site Practical Design Basics & Marketing Tips <ul><li>How to Drive Traffic to Your Web Site Promoting Your Web Site </li></ul><ul><li>Link exchanges with complementary businesses </li></ul><ul><li>URL everywhere, business cards, stationery, literature, advertising, </li></ul><ul><li>Email signature </li></ul><ul><li>Blogs </li></ul><ul><li>Investing in search engine optimization SEO </li></ul><ul><li>Submitting web sites </li></ul><ul><li>Social Bookmarking & Social Networking </li></ul><ul><li>Google Local Business Center – Add to Google Maps </li></ul>
  11. 11. Web Site Practical Design Basics & Marketing Tips <ul><li>What to do Once You Have Them on Your Web Site </li></ul><ul><li>Benefits vs. Features </li></ul><ul><li>A Confused Mind Says “No” </li></ul><ul><li>Action Steps/Request </li></ul><ul><ul><li>Call to Action </li></ul></ul>
  12. 12. Web Site Practical Design Basics & Marketing Tips <ul><li>How to create a professional look for your site </li></ul><ul><li>Pictures, Clip Art, Colors, White Space </li></ul><ul><li>Branding & Consistency </li></ul><ul><li>Copywriting </li></ul><ul><li>Features vs. Benefits, What do you really do? </li></ul>
  13. 13. Web Site Practical Design Basics & Marketing Tips <ul><li>Your Purple Cow – USP </li></ul><ul><li>Marketing & Sales </li></ul><ul><li>“ Is it Remarkable?” </li></ul><ul><li>http://www.youtube.com/watch?v=dq59yGW78Gw&feature=related </li></ul><ul><li>Top of the Consciousness Level Marketing </li></ul><ul><li>It’s not about you – It’s about them! </li></ul><ul><li>Seth Godin Marketing Videos </li></ul>
  14. 14. Web Site Practical Design Basics & Marketing Tips <ul><li>How and why to keep your web site fresh </li></ul><ul><li>Daily or weekly updates </li></ul><ul><li>Calendar of events – Google Calendar ex. www.doralchamberofcommerce.org/events </li></ul><ul><li>Keeping fresh content on your pages </li></ul><ul><li>Dynamic updates </li></ul><ul><li>Knowing basic HTML </li></ul><ul><li>Up-to-date information </li></ul>
  15. 15. Web Site Practical Design Basics & Marketing Tips <ul><li>Learning Resources </li></ul><ul><li>www.wikipedia.com </li></ul><ul><li>www.google.com </li></ul><ul><li>www.youtube.com </li></ul><ul><li>www.doralchamberofcommerce.org/resources </li></ul>
  16. 16. Web Site Practical Design Basics & Marketing Tips <ul><li>Questions and Answers </li></ul>
  17. 17. Web Site Practical Design Basics & Marketing Tips <ul><li>Thank You! </li></ul><ul><li>Manny Sarmiento / President </li></ul><ul><li>New Media, New Marketing, Inc. </li></ul><ul><li>www.NMx2.com </li></ul>

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