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Twitter<br />4 Business <br />Manny Sarmiento<br />www.NMx2.com/smuniversity.htm<br />
Twitter Twouble<br />
Overview<br />
Twitter 4 Business<br /><ul><li> What is Twitter?
 Twitter for Web Site SEO Rankings
 Twitter Uses
 Twitter Applications
 TweetDeck.com
 TweetBeep.com
 Open and Setup a Twitter Account
 Q&A</li></li></ul><li>What is Twitter?<br />
Definition<br />A Microblog<br />A Social Networking Site<br />A Social Bookmarking Site<br />An IM Tool<br />A Blog (Web ...
Twitter<br />105 million users and growing!<br />
Twitter for SEO<br />
Twitter can rank you!<br />Associate to Current Events<br />http:// In Your Profile<br />Add URL to Tweets<br />Have Sever...
Twitter Uses<br />Building Relationships<br />Customer Service and Feedback<br />SEO Rankings<br />Research<br />Networkin...
Twitter <br />4 Sales & Business<br />
It’s all about relationships<br /><ul><li> No selling allowed
 Give of yourself & share the wealth
 Answer questions & solve problems
 Follow and add followers</li></ul>Explosive Growth - 34 Million Users!<br />
Build a Following <br />
Ashton Kutcher<br />
First steps<br /><ul><li> Start by following
 Add database of contacts</li></ul>Gmail, Yahoo, AOL, MSN<br />Importing from Outlook (CSV, Import Gmail)<br /><ul><li> “F...
 Be selective about Followers
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Social Media University Twitter

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Twitter Power seminar presentation from New Media, New Marketing, Inc., Social Media University. Miami, Doral, Florida.

Sponsored by Doral Chamber of Commerce and College of Business and Technology CBT.

Published in: Business, Technology
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Transcript of "Social Media University Twitter "

  1. 1. Twitter<br />4 Business <br />Manny Sarmiento<br />www.NMx2.com/smuniversity.htm<br />
  2. 2. Twitter Twouble<br />
  3. 3. Overview<br />
  4. 4. Twitter 4 Business<br /><ul><li> What is Twitter?
  5. 5. Twitter for Web Site SEO Rankings
  6. 6. Twitter Uses
  7. 7. Twitter Applications
  8. 8. TweetDeck.com
  9. 9. TweetBeep.com
  10. 10. Open and Setup a Twitter Account
  11. 11. Q&A</li></li></ul><li>What is Twitter?<br />
  12. 12. Definition<br />A Microblog<br />A Social Networking Site<br />A Social Bookmarking Site<br />An IM Tool<br />A Blog (Web Log)<br />A Communication Tool<br />A Relationship Building Tool<br />140 Characters (RT 120)<br />
  13. 13. Twitter<br />105 million users and growing!<br />
  14. 14. Twitter for SEO<br />
  15. 15. Twitter can rank you!<br />Associate to Current Events<br />http:// In Your Profile<br />Add URL to Tweets<br />Have Several Twitter Accounts<br />
  16. 16. Twitter Uses<br />Building Relationships<br />Customer Service and Feedback<br />SEO Rankings<br />Research<br />Networking<br />Tracking Your Competitor<br />Monitoring Your Industry Trends<br />Communicating with Clients or Staff<br />Building a Reputation – “Expert”<br />Marketing Your Business<br />
  17. 17. Twitter <br />4 Sales & Business<br />
  18. 18. It’s all about relationships<br /><ul><li> No selling allowed
  19. 19. Give of yourself & share the wealth
  20. 20. Answer questions & solve problems
  21. 21. Follow and add followers</li></ul>Explosive Growth - 34 Million Users!<br />
  22. 22. Build a Following <br />
  23. 23. Ashton Kutcher<br />
  24. 24. First steps<br /><ul><li> Start by following
  25. 25. Add database of contacts</li></ul>Gmail, Yahoo, AOL, MSN<br />Importing from Outlook (CSV, Import Gmail)<br /><ul><li> “Find People” on Twitter
  26. 26. Be selective about Followers
  27. 27. Work on following daily
  28. 28. Tweet daily
  29. 29. Retweet & answer questions
  30. 30. Share personal reflections and thoughts</li></li></ul><li>Applications <br />
  31. 31. Twitter Apps<br />Twitter on Facebook<br />Twitter on Blogger<br />YouTube on Twitter<br />Twitter on Your Web Site<br />Search.Twitter.com<br />Tweetbeep.com<br />TweetDeck<br />Hashtags #hashtag www.hashtags.org<br />
  32. 32. Adding a Twitter Widget to Your Website<br />Access widgets from the “goodies” link in the footer of all Twitter web pages. To add a Twitter widget to your social network, website or blog:<br />Log into Twitter<br />Click “Goodies” at the very bottom of the page<br />Select ‘Widgets’<br />Select 'My Website'<br />Select a profile widget (to show your tweets) or a search widget (customized by you!)<br />
  33. 33. Communications Commands<br />D twittername– Direct Message (not public) to user<br />@twittername– Public reply to Twitter user<br />Follow twittername– Start Following a Twitter user<br />Leave twittername – Stop Following a Twitter user<br />On – Turns notifications on<br />Off – Turn notifications off<br />RT @USERNAME Having a great time today…<br />Retweet Button <br />
  34. 34. Backgrounds<br /><ul><li> 2048 x 1707 standard
  35. 35. Free Twitter backgrounds
  36. 36. www.TwitterPatterns.com
  37. 37. 1920 wide x 1200 tall
  38. 38. 1366 x 768 – Widescreen Dimensions
  39. 39. Free .psd Photoshop Template at</li></ul>http://www.nmx2.com/twitter.htm<br />
  40. 40. Miscellaneous<br /><ul><li>Shorten URL
  41. 41. TinyURL.com / Bit.ly
  42. 42. Tweetups
  43. 43. @username
  44. 44. Trending Topics
  45. 45. Hashtags #topic</li></li></ul><li>Open a Twitter Account<br />Tweet Daily<br />Happy Tweeting!<br />
  46. 46. Questions?<br />
  47. 47. Social Media University<br />Module 1 – Social Media Marketing (SMM) Basic & Advanced Strategies – 10 HoursModule 2 – Real SEO – Web Site Optimization Strategies that Really Work – 6 Hours<br />Module 3 – Affiliate Marketing and Google Pay Per Click Advertising – 3 Hours<br />Module 4 – Basic Offline (and Online) Marketing – 4 Hours<br />Module 5 – Event Promotion Using Online and Offline Content – 3 Hours<br />Module 6 – Google Tools, Tricks and Tips – 3 Hours<br />Module 7 – Email Marketing Basics and Strategies to Retain Customer and Get New Ones – 2 Hours<br />Module 8 – How to Write Press Releases & Get the Media to Cover Your News and Events – 3 Hours<br />Module 9 – Making Money with Information Products and Marketing – 4 Hours<br />Micro-Modules: Twitter, Photoshop, Constant Contact, YouTube & Video Marketing, Create Your Own Web Site Using FrontPage, <br />
  48. 48. Social Media University<br />Core Workshops – 2 Full days +<br />5 Elective Courses & Micro-Modules<br />Certification Program Begins January 2010<br />
  49. 49. Thank you!<br />Manny Sarmientoinfo@nmx2.com<br />Social Media Universitywww.NMx2.com<br />in partnership with<br />
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