<ul><li>Facebook, Twitter, Blogs & Social Media for Your Business </li></ul><ul><li>Web Site Practical Design Basics & Mar...
Viral Marketing Tools <ul><li>Capture Pages </li></ul><ul><li>Search Engine Optimization SEO </li></ul><ul><li>Pay per cli...
Viral Marketing Tools Social Media Press Releases Blogs Podcast Video Offline venues Banner Advertising Joint Ventures Art...
Using Capture Pages <ul><li>Splash Page, Leads Page, Capture Page </li></ul><ul><li>Sole purpose is to capture the persons...
Search Engine Optimization <ul><li>Page Design </li></ul><ul><ul><li>View the Source </li></ul></ul><ul><ul><li>Title </li...
Pay Per Click PPC <ul><li>Google Adwords </li></ul><ul><ul><li>Niche, Region, Budget </li></ul></ul><ul><ul><li>Free Credi...
Banner Advertising <ul><li>Negotiate any links that you can with non-competing web sites. </li></ul><ul><li>Banner ads on ...
Email Marketing <ul><li>Constant Contact </li></ul><ul><li>Capture Names </li></ul><ul><ul><li>“ Sign up for My Newsletter...
Joint Ventures <ul><li>Mostly for Information Product Sales </li></ul><ul><li>Other webmasters market your product or sevi...
Affiliate Marketing <ul><li>Clickbank.com </li></ul><ul><li>Linkshare.com </li></ul><ul><ul><li>Example of account and lin...
Article marketing <ul><li>How to use articles to drive traffic </li></ul><ul><li>Content for your blogs, web site </li></u...
Giveaways <ul><li>eBooks </li></ul><ul><li>Special Reports </li></ul><ul><li>Buying a Customer </li></ul><ul><li>Columbia ...
Offline Traffic Drivers <ul><li>Business Cards, Print Advertising, Letterheads, Flyers, etc </li></ul><ul><li>Your URL Goe...
Social Media <ul><li>Social Networking </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><u...
Press Releases <ul><li>Online  </li></ul><ul><ul><li>www.prlog.com   </li></ul></ul><ul><ul><li>www.24-7pressrelease.com  ...
Twitter <ul><li>Twitter is a Microblog </li></ul><ul><li>Explosive Growth </li></ul><ul><li>Create Relationships </li></ul...
Facebook <ul><li>General Growth </li></ul><ul><li>More than 200 million active users  </li></ul><ul><li>More than 100 mill...
Facebook <ul><li>200 Million Active Users </li></ul><ul><li>Building Relationships </li></ul><ul><li>No Selling Allowed </...
MySpace <ul><li>253,000,000 Registered Users </li></ul><ul><li>Not for Teenagers Anymore </li></ul><ul><li>Traffic Helps B...
Blogs <ul><li>What is a Blog? The mystery of blogs </li></ul><ul><ul><li>A web diary </li></ul></ul><ul><ul><li>Using a bl...
Podcast <ul><li>What is a Podcast? </li></ul><ul><li>Tools for Podcasting </li></ul><ul><ul><li>Audacity </li></ul></ul><u...
Video <ul><li>The Future of the Web is Video </li></ul><ul><li>Creating Video from Photographs </li></ul><ul><li>The tools...
Putting It All Together <ul><li>Web Page </li></ul><ul><li>Blog </li></ul><ul><li>Press Release </li></ul><ul><li>Social M...
Follow the Doral Chamber of Commerce and New Media, New Marketing, Inc. <ul><li>Twitter:  </li></ul><ul><ul><li>http://www...
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Social Media Marketing Tools Seminar

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Social Media Marketing tools for practical marketing. This presentation outlines the use of social media marketing, social networking, social bookmarking, blogs, twitter, video sharing and photo sharing for increasing traffic to your web sites and increasing sales and revenues for you business.

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Social Media Marketing Tools Seminar

  1. 1. <ul><li>Facebook, Twitter, Blogs & Social Media for Your Business </li></ul><ul><li>Web Site Practical Design Basics & Marketing Tips </li></ul><ul><li>www.NMx2.com </li></ul>
  2. 2. Viral Marketing Tools <ul><li>Capture Pages </li></ul><ul><li>Search Engine Optimization SEO </li></ul><ul><li>Pay per click PPC </li></ul><ul><li>Banner Advertising </li></ul><ul><li>Email Marketing </li></ul><ul><li>Joint Ventures </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Article marketing </li></ul><ul><li>Traffic exchanges </li></ul><ul><li>Giveaways: ebooks, special reports </li></ul><ul><li>Offline venues </li></ul><ul><li>Social Media </li></ul><ul><li>Press Releases </li></ul><ul><li>Blogs </li></ul><ul><li>Podcast </li></ul><ul><li>Video </li></ul>
  3. 3. Viral Marketing Tools Social Media Press Releases Blogs Podcast Video Offline venues Banner Advertising Joint Ventures Article marketing Affiliate Marketing Email Marketing PPC SEO Capture Pages Web Site Traffic
  4. 4. Using Capture Pages <ul><li>Splash Page, Leads Page, Capture Page </li></ul><ul><li>Sole purpose is to capture the persons name, email and other data. </li></ul><ul><li>Leads to Home page </li></ul><ul><li>Entice with Special Report, Free Stuff </li></ul><ul><li>Lifetime Value of a Customer </li></ul><ul><li>Craigslist (Free) </li></ul><ul><li>PPC (Cost Premium) </li></ul>
  5. 5. Search Engine Optimization <ul><li>Page Design </li></ul><ul><ul><li>View the Source </li></ul></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Meta (Keywords, Description) </li></ul></ul><ul><ul><li>H1, H2 </li></ul></ul><ul><ul><li>Text Content vs. Flash or Images </li></ul></ul><ul><li>Links In (Personal, Others) </li></ul><ul><li>Social Media, Bookmarking </li></ul><ul><li>Online Press Releases </li></ul><ul><li>More… </li></ul>
  6. 6. Pay Per Click PPC <ul><li>Google Adwords </li></ul><ul><ul><li>Niche, Region, Budget </li></ul></ul><ul><ul><li>Free Credits on 1and1 </li></ul></ul><ul><ul><li>Complements Internet Marketing Plan </li></ul></ul><ul><ul><li>www.adwords.com </li></ul></ul><ul><li>Yahoo, MSN </li></ul>
  7. 7. Banner Advertising <ul><li>Negotiate any links that you can with non-competing web sites. </li></ul><ul><li>Banner ads on PPC engines </li></ul><ul><li>Not as common as it used to be </li></ul>
  8. 8. Email Marketing <ul><li>Constant Contact </li></ul><ul><li>Capture Names </li></ul><ul><ul><li>“ Sign up for My Newsletter” </li></ul></ul><ul><ul><li>Incentives </li></ul></ul><ul><li>Communicate </li></ul><ul><li>Stay in Touch </li></ul>
  9. 9. Joint Ventures <ul><li>Mostly for Information Product Sales </li></ul><ul><li>Other webmasters market your product or sevice on their sites </li></ul><ul><li>Not as common as before </li></ul>
  10. 10. Affiliate Marketing <ul><li>Clickbank.com </li></ul><ul><li>Linkshare.com </li></ul><ul><ul><li>Example of account and links </li></ul></ul><ul><li>cj.com </li></ul><ul><li>“ Become and Affiliate” Links </li></ul><ul><li>Shopping Portals </li></ul><ul><li>Affiliate Regulations </li></ul>
  11. 11. Article marketing <ul><li>How to use articles to drive traffic </li></ul><ul><li>Content for your blogs, web site </li></ul><ul><li>www.ezinearticles.com </li></ul><ul><li>www.yellowbrix.com </li></ul><ul><li>You become an “Expert” </li></ul><ul><li>Using on your web site or ezine </li></ul>
  12. 12. Giveaways <ul><li>eBooks </li></ul><ul><li>Special Reports </li></ul><ul><li>Buying a Customer </li></ul><ul><li>Columbia House </li></ul><ul><ul><li>12 CDs for $1.00 </li></ul></ul><ul><li>Lifetime Value of a Customer </li></ul>
  13. 13. Offline Traffic Drivers <ul><li>Business Cards, Print Advertising, Letterheads, Flyers, etc </li></ul><ul><li>Your URL Goes EVERYWHERE! </li></ul><ul><li>Online Does Not Replace Offline </li></ul><ul><li>Direct Mail Still Works </li></ul>
  14. 14. Social Media <ul><li>Social Networking </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Meetup.com </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><li>Blogs </li></ul><ul><li>Classifieds </li></ul><ul><ul><li>Craigslist, Backpage.com </li></ul></ul><ul><li>Video Sharing </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Local Directories </li></ul><ul><li>Others… </li></ul><ul><li>Social Marker </li></ul><ul><li>20 Most Popular Social Networking Websites </li></ul><ul><li>20 Largest Social Bookmarking Sites </li></ul>
  15. 15. Press Releases <ul><li>Online </li></ul><ul><ul><li>www.prlog.com </li></ul></ul><ul><ul><li>www.24-7pressrelease.com </li></ul></ul><ul><ul><li>others </li></ul></ul><ul><li>Offline </li></ul><ul><ul><li>Press Release Templates </li></ul></ul><ul><ul><li>Calendars </li></ul></ul><ul><li>eMail vs. Faxing </li></ul><ul><li>Follow up for Success </li></ul><ul><li>Everything is News </li></ul>
  16. 16. Twitter <ul><li>Twitter is a Microblog </li></ul><ul><li>Explosive Growth </li></ul><ul><li>Create Relationships </li></ul><ul><li>No Selling Allowed </li></ul><ul><li>Getting Followed </li></ul><ul><li>Search.twitter.com </li></ul><ul><li>Tweetbeep.com </li></ul><ul><li>Twitter Resources </li></ul><ul><li>Creating a Twitter Account </li></ul>
  17. 17. Facebook <ul><li>General Growth </li></ul><ul><li>More than 200 million active users </li></ul><ul><li>More than 100 million users log on to Facebook at least once each day </li></ul><ul><li>More than two-thirds of Facebook users are outside of college </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>User Engagement </li></ul><ul><li>Average user has 120 friends on the site </li></ul><ul><li>More than 3.5 billion minutes are spent on Facebook each day (worldwide) </li></ul><ul><li>More than 20 million users update their statuses at least once each day </li></ul><ul><li>More than 4 million users become fans of Pages each day </li></ul><ul><li>Applications </li></ul><ul><li>More than 850 million photos uploaded to the site each month </li></ul><ul><li>More than 8 million videos uploaded each month </li></ul><ul><li>More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week </li></ul><ul><li>More than 2.5 million events created each month </li></ul><ul><li>More than 25 million active user groups exist on the site </li></ul><ul><li>*Source: Facebook Press Room 2009 </li></ul>
  18. 18. Facebook <ul><li>200 Million Active Users </li></ul><ul><li>Building Relationships </li></ul><ul><li>No Selling Allowed </li></ul><ul><li>Build a Following </li></ul><ul><li>Be Selective of Friends Requests </li></ul><ul><li>Use Video & Pictures </li></ul><ul><li>Keep it Professional </li></ul><ul><li>Monitor Friends & Postings </li></ul><ul><li>Cross Utilization </li></ul><ul><li>Create and Announce Events </li></ul><ul><li>Open a Facebook Page </li></ul>
  19. 19. MySpace <ul><li>253,000,000 Registered Users </li></ul><ul><li>Not for Teenagers Anymore </li></ul><ul><li>Traffic Helps Build Rankings </li></ul><ul><li>Friends Requests </li></ul><ul><li>For Profile Design – Get a Teen </li></ul><ul><li>URL in Profile </li></ul><ul><li>Having a MySpace Page a Must </li></ul>
  20. 20. Blogs <ul><li>What is a Blog? The mystery of blogs </li></ul><ul><ul><li>A web diary </li></ul></ul><ul><ul><li>Using a blog to drive traffic to your web site </li></ul></ul><ul><li>Shows you as an expert </li></ul><ul><li>Targeted </li></ul><ul><li>Post Weekly or Daily </li></ul><ul><li>Create or Participate in a Blog Networks </li></ul><ul><ul><li>http://dccblogs.blogspot.com </li></ul></ul><ul><li>Blog Should Include Video and/or Pictures </li></ul><ul><li>Professionals – Use Personal and Business Blogs </li></ul><ul><ul><li>www.blogger.com www.wordpress.com </li></ul></ul><ul><li>How to Create a Blog in 5 Minutes using Blogger </li></ul><ul><li>Pinging Your Blog / ping.fm / pingoat.com </li></ul><ul><li>Twitter and Bookmark Your Blog </li></ul>
  21. 21. Podcast <ul><li>What is a Podcast? </li></ul><ul><li>Tools for Podcasting </li></ul><ul><ul><li>Audacity </li></ul></ul><ul><ul><li>Hipcast.com </li></ul></ul><ul><ul><li>Computer </li></ul></ul><ul><ul><li>Microphone </li></ul></ul><ul><ul><li>iTunes Account </li></ul></ul>
  22. 22. Video <ul><li>The Future of the Web is Video </li></ul><ul><li>Creating Video from Photographs </li></ul><ul><li>The tools </li></ul><ul><ul><li>YouTube.com Account </li></ul></ul><ul><ul><li>Windows MovieMaker (Free) </li></ul></ul><ul><li>What to do with Your Video </li></ul><ul><ul><li>Embedding, Facebook, MySpace, Blogs, etc. </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Send out a Press Release </li></ul></ul>
  23. 23. Putting It All Together <ul><li>Web Page </li></ul><ul><li>Blog </li></ul><ul><li>Press Release </li></ul><ul><li>Social Marketing </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Using Video </li></ul><ul><li>Using Photosharing </li></ul><ul><li>http:// Everywhere </li></ul><ul><li>Ping Everything </li></ul><ul><li>Posting Frequently </li></ul><ul><li>Social Media Mind-Map </li></ul><ul><li>Decide on Your SM Strategy </li></ul><ul><li>Start Now! </li></ul>
  24. 24. Follow the Doral Chamber of Commerce and New Media, New Marketing, Inc. <ul><li>Twitter: </li></ul><ul><ul><li>http://www.twitter.com/doralchamber </li></ul></ul><ul><ul><li>http://www.twitter.com/nmx2 </li></ul></ul><ul><li>Facebook: </li></ul><ul><ul><li>http://www.facebook.com/doralchamber </li></ul></ul><ul><ul><li>http://www.facebook.com/socialmediauniversity </li></ul></ul><ul><li>Blog Network </li></ul><ul><ul><li>http://dccblogs.blogspot.com </li></ul></ul><ul><ul><li>http://newmedianewmarketing.blogspot.com </li></ul></ul><ul><li>http://www.doralchamberofcommerce.org/resources </li></ul>

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