Social Media Marketing Mastery<br />Manny Sarmiento<br />www.NMx2.com/smuniversity.htm<br />
Why Learn Social Media Marketing?<br /><ul><li> Increase Your Company’s Bottom Line
 Pump up Your Resume
 Increase Your Business Skills
 Start Your Own SMM Business
 Consult as SMM Specialist
 Make More Money
 Enhance Your Lifestyle
 Live the Life of Your Dreams!</li></li></ul><li>How Much Can You Earn in SMM Jobs?<br />Entry level - $30,000Community Ma...
How Much Can You Earn - Independent?<br />Outsourcing<br />	$25 - $150 / Hour<br />	$1000 - $1500 Set up Accounts<br />	$3...
Can Social Media really make a difference in your business and professional development?<br />
It’s About Building Relationships<br />G. Give Away Your Knowledge<br />A. Answer Questions<br />S. Solve Problems<br />
Psychology of Social Media<br />•  The “Tribe”•  Maslow’s Hierarchy of Needs•  Reticular Activating System (RAS)• Top of M...
Maslow’s Hierarchyof Needs<br />
Social Media Tools<br />Blogs<br />Bookmarking<br />Social Networking<br />Microblogs<br />Email Marketing<br />Press Rele...
Social Media<br />Which Social Media and Social Bookmarking Sites to Use? <br />
Social Media<br />
Social Marketing Strategies<br />
Social Marketing<br /><ul><li> Build Profiles
 Establish URL (http)
 Connect and Contribute
 Build Relationships
 G.A.S.</li></li></ul><li>Twitter<br />What is Twitter and how to best use this tool<br />
Twitter<br /><ul><li> Spread the word    105 Million Registered Users
 Create relationships
 Your Brand
 Givers Gain Philosophy:     Share knowledge
 Importance of followers
 Substance
 What do I Tweet?</li></li></ul><li>Facebook<br />The importance of Facebookand your network<br />
Facebook<br /><ul><li>700+ Million Users
 300 Million Active Users
 Establish your network
 Fan Pages vs. Personal
 Groups
 Discussions
 Build Relationships
 G.A.S.
 Engage</li></ul>http://www.facebook.com/SocialMediaUniversity<br />
LinkedIn<br />A Professional, Relationship Building<br />And Communication Tool<br />
Upcoming SlideShare
Loading in...5
×

Social Media Marketing Introduction Seminar

2,781

Published on

Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social Media Press Releases and more.

Produced by Manny Sarmiento, New Media, New Marketing, Inc. http://www.nmx2.com

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,781
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
46
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media Marketing Introduction Seminar

  1. 1. Social Media Marketing Mastery<br />Manny Sarmiento<br />www.NMx2.com/smuniversity.htm<br />
  2. 2. Why Learn Social Media Marketing?<br /><ul><li> Increase Your Company’s Bottom Line
  3. 3. Pump up Your Resume
  4. 4. Increase Your Business Skills
  5. 5. Start Your Own SMM Business
  6. 6. Consult as SMM Specialist
  7. 7. Make More Money
  8. 8. Enhance Your Lifestyle
  9. 9. Live the Life of Your Dreams!</li></li></ul><li>How Much Can You Earn in SMM Jobs?<br />Entry level - $30,000Community Manager - $60-80KStrategist - $80-$150KEnterprise Architect - $120-$250Director of Social Media - $60-$90K<br />Background in building teams, who really gets the promise and the purpose of social media. A great voice for the company. All about blogs, RSS, have Facebook and Twitter accounts, and know the difference between his or her employees playing and researching on MySpace and YouTube.<br />Source:Social Media Salaries by Jim Durbin<br />
  10. 10. How Much Can You Earn - Independent?<br />Outsourcing<br /> $25 - $150 / Hour<br /> $1000 - $1500 Set up Accounts<br /> $300 - $750 / Month<br />Coaching / Consulting<br /> $50 - $250 / Billable Hour<br />Teaching, Seminars & Product Sales<br /> $100 - $1000+ / Hour<br />
  11. 11. Can Social Media really make a difference in your business and professional development?<br />
  12. 12. It’s About Building Relationships<br />G. Give Away Your Knowledge<br />A. Answer Questions<br />S. Solve Problems<br />
  13. 13. Psychology of Social Media<br />• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM)• Relationship Marketing<br />
  14. 14. Maslow’s Hierarchyof Needs<br />
  15. 15. Social Media Tools<br />Blogs<br />Bookmarking<br />Social Networking<br />Microblogs<br />Email Marketing<br />Press Releases<br />Photo Sharing<br />Local Directories<br />Video Sharing<br />Presentation Sharing<br />
  16. 16. Social Media<br />Which Social Media and Social Bookmarking Sites to Use? <br />
  17. 17. Social Media<br />
  18. 18. Social Marketing Strategies<br />
  19. 19. Social Marketing<br /><ul><li> Build Profiles
  20. 20. Establish URL (http)
  21. 21. Connect and Contribute
  22. 22. Build Relationships
  23. 23. G.A.S.</li></li></ul><li>Twitter<br />What is Twitter and how to best use this tool<br />
  24. 24. Twitter<br /><ul><li> Spread the word 105 Million Registered Users
  25. 25. Create relationships
  26. 26. Your Brand
  27. 27. Givers Gain Philosophy: Share knowledge
  28. 28. Importance of followers
  29. 29. Substance
  30. 30. What do I Tweet?</li></li></ul><li>Facebook<br />The importance of Facebookand your network<br />
  31. 31. Facebook<br /><ul><li>700+ Million Users
  32. 32. 300 Million Active Users
  33. 33. Establish your network
  34. 34. Fan Pages vs. Personal
  35. 35. Groups
  36. 36. Discussions
  37. 37. Build Relationships
  38. 38. G.A.S.
  39. 39. Engage</li></ul>http://www.facebook.com/SocialMediaUniversity<br />
  40. 40. LinkedIn<br />A Professional, Relationship Building<br />And Communication Tool<br />
  41. 41. LinkedIn<br /><ul><li>100 Million Professionals
  42. 42. Your Online Resume
  43. 43. Build Your Complete Profile
  44. 44. Build Your Network
  45. 45. Join Groups
  46. 46. Join or Start Discussions
  47. 47. Ask or Answer Questions
  48. 48. Search Jobs or Post Jobs
  49. 49. Add Applications, i.e. Twitter, Slideshare
  50. 50. Update Daily
  51. 51. Add Users Daily
  52. 52. Keep it Professional</li></li></ul><li>Blogs<br />Welcome to the Bloggersphere<br />
  53. 53. Blogs<br /><ul><li> Why have a blog?
  54. 54. Blogger vs. Wordpress
  55. 55. Becoming an “Expert”
  56. 56. Getting Others to Comment
  57. 57. Building Relationships
  58. 58. Relevance
  59. 59. Faster Indexing
  60. 60. Gadgets, Widgets,
  61. 61. Monetizing Your Blog
  62. 62. “P”-Word
  63. 63. Technorati</li></li></ul><li>
  64. 64. Local Directories<br />MerchantCircle.com<br />Foursquare.com<br />Gowalla.com<br />Google Places:www.google.com/local/add/businessCenterYahoo Local:http://listings.local.yahoo.com/Bing Local: https://ssl.bing.com/listings/ListingCenter.aspx<br />Yelp:https://biz.yelp.com/signup Superpages:http://www.supermedia.com/spportal/quickbpflow.do<br />
  65. 65. Google Places<br /><ul><li> Local Directories
  66. 66. Appears on Google Searches (SEO)
  67. 67. Put Yourself on the Map
  68. 68. A Must for Any Business
  69. 69. Make it Interactive
  70. 70. Other Directories
  71. 71. Bing, Yahoo, Merchant Circle, others
  72. 72. Google.com/places</li></li></ul><li>YouTube & Video<br /><ul><li> YouTube and Video Sharing a Must
  73. 73. SEO Potential
  74. 74. #2 Search Engine in the World
  75. 75. #3 Most Trafficked Web Site (Alexa.com)
  76. 76. Integrate with Other Sites
  77. 77. Facebook from YouTube
  78. 78. Embedd in Blog and Website
  79. 79. Keyword, Tags and Labels a Must
  80. 80. Auto-Link to Facebook, Twitter & Buzz
  81. 81. Brand Your Channel
  82. 82. Create from Photographs, Flip or Cell Phone
  83. 83. Vimeo, Metacafe, Veoh, others</li></li></ul><li>Social Media Press Releases<br />Fast, Efficient and Powerful <br />Social Bookmarking<br />
  84. 84. Social Media Press Releases<br /><ul><li> Fast and Efficient Social Bookmarking
  85. 85. Instant Google Indexing
  86. 86. Google Search Rankings (SEO)
  87. 87. Free
  88. 88. Embedding and Sharing
  89. 89. PRLog.com / 24-7PressRelease.com
  90. 90. Everything is News
  91. 91. Send PR Weekly
  92. 92. “Real” Press Releases
  93. 93. PRWeb.com / PRNewsWire.com</li></li></ul><li>Social Bookmarking<br />Your Favorites Shared with the eWorld<br />
  94. 94. Social Bookmarking<br />The Most Powerful SMM Tool<br />That No One Speaks About and You Must Use!<br />
  95. 95. Social Bookmarking<br /><ul><li> Powerful SEO
  96. 96. Creating Backlinks Google Loves
  97. 97. Dofollow Me “Top Dofollow Bookmarking…”
  98. 98. Driving Traffic to Your Web Site
  99. 99. Multiple Sites “Top Social Bookmarking…”
  100. 100. Share Your Favorite Sites and Your Own
  101. 101. Bookmark Weekly or Daily
  102. 102. Digg, Delicious, Technorati, Reddit
  103. 103. StumbleUpon, Fark, Furl, Yahoo! Buzz
  104. 104. Ping.fm</li></li></ul><li>Presentation Sharing<br /><ul><li> Slideshare.net
  105. 105. “Expert” Status
  106. 106. Building Relationships (G.A.S.)
  107. 107. SEO Friendly</li></li></ul><li>7 Paradigms of Social Media Marketing<br />It’s about SEO<br />DIY It<br />Building Relationships (G.A.S.)<br />T.O.M.<br />“Expert” Status<br />The “Tribe”<br />Engagement<br />
  108. 108. Social Media Marketing<br />What’s the big deal with Social Media Marketing (SMM)?<br />
  109. 109. What’s the big deal with Social Media Marketing(SMM)?<br /><ul><li> Massive Traffic
  110. 110. Build a Database
  111. 111. SEO Success Like Never Before</li></ul>Backlinks, Traffic, Name Recognition<br /><ul><li> Building Relationships
  112. 112. Cost Effective – Mostly Free!
  113. 113. Measurable (Google Alerts)
  114. 114. Flexibility – 15 Minutes to 2 Hrs / Day
  115. 115. Increased Sales & Revenue</li></li></ul><li>What You Can Do with Social Media Marketing?<br /><ul><li> Increase Your Company’s Profits
  116. 116. Increase Your Web Site’s Ranking
  117. 117. Monitor Your Name & Industry
  118. 118. Monitor SMM Results
  119. 119. Pump up Your Resume
  120. 120. Increase Your Business Skills
  121. 121. Make Yourself More Marketable
  122. 122. Start Your Own SMM Business
  123. 123. Consult as an SMM Specialist
  124. 124. Earn More Money!</li></li></ul><li>What to do Now?<br /><ul><li> SMM is a Must!
  125. 125. SMM is a Job Function
  126. 126. Schedule It - Blackberry, Outlook, etc.
  127. 127. 15 Minutes to 2 Hours Per Day
  128. 128. Start Now!
  129. 129. Just Do It!</li></li></ul><li>The Social Media Mind Map<br />Putting it All Together<br />
  130. 130. PRLog <br />
  131. 131. Social Media University<br />SMU - $497<br />Social Media University - 80+ Hours<br />20 Social Media Courses, Unlimited Repeats for One Year<br />FREE LAPTOP BAG (First 5 Only)<br />Personal One-on-One Coaching- $497.00<br />4 Hours SM Coaching<br />Facebook, Twitter, LinkedIn and Blogs plus<br />Social Media Mastery and Search Engine Optimization<br />6 Modules - $197<br />
  132. 132. New Media, New Marketing<br />Social Media University<br /><ul><li> Social Media Marketing (SMM) Basic & Advanced Strategies
  133. 133. Real SEO – Web Site Optimization Strategies
  134. 134. Affiliate Marketing and Google Pay Per Click AdvertIsing
  135. 135. Basic Offline (and Online) Marketing
  136. 136. Event Promotion Using Online and Offline Content
  137. 137. Google Tools, Tricks and Tips
  138. 138. Email Marketing Basics and Strategies
  139. 139. How to Write Press Releases
  140. 140. Making Money with Information Products0</li></li></ul><li>New Media, New Marketing<br />Social Media University Modules<br /> <br />Twittering for Business Success <br />YouTube & Video for Marketing Success<br />Photoshop Basics for Web Design and Social Media Sites<br />Design Your Own Website Using FrontPage<br />Constant Contact – Preparing and Using Your Email Account<br />Facebook Frenzy<br />LinkedIn Live<br />Podcasting in 120 Minutes<br />Blog-o-Matic: Blogs for Business Success<br />Social Media A-la-Carte™<br />Social Bookmarking for SMM & SEO<br />
  141. 141. New Media, New Marketing<br />Thank You!<br />Manny Sarmiento<br />http://www.nmx2.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×