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Social Media Marketing Introduction Seminar

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Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social …

Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social Media Press Releases and more.

Produced by Manny Sarmiento, New Media, New Marketing, Inc. http://www.nmx2.com

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  • 1. Social Media Marketing Mastery
    Manny Sarmiento
    www.NMx2.com/smuniversity.htm
  • 2. Why Learn Social Media Marketing?
    • Increase Your Company’s Bottom Line
    • 3. Pump up Your Resume
    • 4. Increase Your Business Skills
    • 5. Start Your Own SMM Business
    • 6. Consult as SMM Specialist
    • 7. Make More Money
    • 8. Enhance Your Lifestyle
    • 9. Live the Life of Your Dreams!
  • How Much Can You Earn in SMM Jobs?
    Entry level - $30,000Community Manager - $60-80KStrategist - $80-$150KEnterprise Architect - $120-$250Director of Social Media - $60-$90K
    Background in building teams, who really gets the promise and the purpose of social media. A great voice for the company. All about blogs, RSS, have Facebook and Twitter accounts, and know the difference between his or her employees playing and researching on MySpace and YouTube.
    Source:Social Media Salaries by Jim Durbin
  • 10. How Much Can You Earn - Independent?
    Outsourcing
    $25 - $150 / Hour
    $1000 - $1500 Set up Accounts
    $300 - $750 / Month
    Coaching / Consulting
    $50 - $250 / Billable Hour
    Teaching, Seminars & Product Sales
    $100 - $1000+ / Hour
  • 11. Can Social Media really make a difference in your business and professional development?
  • 12. It’s About Building Relationships
    G. Give Away Your Knowledge
    A. Answer Questions
    S. Solve Problems
  • 13. Psychology of Social Media
    • The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM)• Relationship Marketing
  • 14. Maslow’s Hierarchyof Needs
  • 15. Social Media Tools
    Blogs
    Bookmarking
    Social Networking
    Microblogs
    Email Marketing
    Press Releases
    Photo Sharing
    Local Directories
    Video Sharing
    Presentation Sharing
  • 16. Social Media
    Which Social Media and Social Bookmarking Sites to Use?
  • 17. Social Media
  • 18. Social Marketing Strategies
  • 19. Social Marketing
    • Build Profiles
    • 20. Establish URL (http)
    • 21. Connect and Contribute
    • 22. Build Relationships
    • 23. G.A.S.
  • Twitter
    What is Twitter and how to best use this tool
  • 24. Twitter
    • Spread the word 105 Million Registered Users
    • 25. Create relationships
    • 26. Your Brand
    • 27. Givers Gain Philosophy: Share knowledge
    • 28. Importance of followers
    • 29. Substance
    • 30. What do I Tweet?
  • Facebook
    The importance of Facebookand your network
  • 31. Facebook
    http://www.facebook.com/SocialMediaUniversity
  • 40. LinkedIn
    A Professional, Relationship Building
    And Communication Tool
  • 41. LinkedIn
    • 100 Million Professionals
    • 42. Your Online Resume
    • 43. Build Your Complete Profile
    • 44. Build Your Network
    • 45. Join Groups
    • 46. Join or Start Discussions
    • 47. Ask or Answer Questions
    • 48. Search Jobs or Post Jobs
    • 49. Add Applications, i.e. Twitter, Slideshare
    • 50. Update Daily
    • 51. Add Users Daily
    • 52. Keep it Professional
  • Blogs
    Welcome to the Bloggersphere
  • 53. Blogs
  • 64. Local Directories
    MerchantCircle.com
    Foursquare.com
    Gowalla.com
    Google Places:www.google.com/local/add/businessCenterYahoo Local:http://listings.local.yahoo.com/Bing Local: https://ssl.bing.com/listings/ListingCenter.aspx
    Yelp:https://biz.yelp.com/signup Superpages:http://www.supermedia.com/spportal/quickbpflow.do
  • 65. Google Places
    • Local Directories
    • 66. Appears on Google Searches (SEO)
    • 67. Put Yourself on the Map
    • 68. A Must for Any Business
    • 69. Make it Interactive
    • 70. Other Directories
    • 71. Bing, Yahoo, Merchant Circle, others
    • 72. Google.com/places
  • YouTube & Video
    • YouTube and Video Sharing a Must
    • 73. SEO Potential
    • 74. #2 Search Engine in the World
    • 75. #3 Most Trafficked Web Site (Alexa.com)
    • 76. Integrate with Other Sites
    • 77. Facebook from YouTube
    • 78. Embedd in Blog and Website
    • 79. Keyword, Tags and Labels a Must
    • 80. Auto-Link to Facebook, Twitter & Buzz
    • 81. Brand Your Channel
    • 82. Create from Photographs, Flip or Cell Phone
    • 83. Vimeo, Metacafe, Veoh, others
  • Social Media Press Releases
    Fast, Efficient and Powerful
    Social Bookmarking
  • 84. Social Media Press Releases
    • Fast and Efficient Social Bookmarking
    • 85. Instant Google Indexing
    • 86. Google Search Rankings (SEO)
    • 87. Free
    • 88. Embedding and Sharing
    • 89. PRLog.com / 24-7PressRelease.com
    • 90. Everything is News
    • 91. Send PR Weekly
    • 92. “Real” Press Releases
    • 93. PRWeb.com / PRNewsWire.com
  • Social Bookmarking
    Your Favorites Shared with the eWorld
  • 94. Social Bookmarking
    The Most Powerful SMM Tool
    That No One Speaks About and You Must Use!
  • 95. Social Bookmarking
    • Powerful SEO
    • 96. Creating Backlinks Google Loves
    • 97. Dofollow Me “Top Dofollow Bookmarking…”
    • 98. Driving Traffic to Your Web Site
    • 99. Multiple Sites “Top Social Bookmarking…”
    • 100. Share Your Favorite Sites and Your Own
    • 101. Bookmark Weekly or Daily
    • 102. Digg, Delicious, Technorati, Reddit
    • 103. StumbleUpon, Fark, Furl, Yahoo! Buzz
    • 104. Ping.fm
  • Presentation Sharing
    • Slideshare.net
    • 105. “Expert” Status
    • 106. Building Relationships (G.A.S.)
    • 107. SEO Friendly
  • 7 Paradigms of Social Media Marketing
    It’s about SEO
    DIY It
    Building Relationships (G.A.S.)
    T.O.M.
    “Expert” Status
    The “Tribe”
    Engagement
  • 108. Social Media Marketing
    What’s the big deal with Social Media Marketing (SMM)?
  • 109. What’s the big deal with Social Media Marketing(SMM)?
    • Massive Traffic
    • 110. Build a Database
    • 111. SEO Success Like Never Before
    Backlinks, Traffic, Name Recognition
    • Building Relationships
    • 112. Cost Effective – Mostly Free!
    • 113. Measurable (Google Alerts)
    • 114. Flexibility – 15 Minutes to 2 Hrs / Day
    • 115. Increased Sales & Revenue
  • What You Can Do with Social Media Marketing?
    • Increase Your Company’s Profits
    • 116. Increase Your Web Site’s Ranking
    • 117. Monitor Your Name & Industry
    • 118. Monitor SMM Results
    • 119. Pump up Your Resume
    • 120. Increase Your Business Skills
    • 121. Make Yourself More Marketable
    • 122. Start Your Own SMM Business
    • 123. Consult as an SMM Specialist
    • 124. Earn More Money!
  • What to do Now?
    • SMM is a Must!
    • 125. SMM is a Job Function
    • 126. Schedule It - Blackberry, Outlook, etc.
    • 127. 15 Minutes to 2 Hours Per Day
    • 128. Start Now!
    • 129. Just Do It!
  • The Social Media Mind Map
    Putting it All Together
  • 130. PRLog
  • 131. Social Media University
    SMU - $497
    Social Media University - 80+ Hours
    20 Social Media Courses, Unlimited Repeats for One Year
    FREE LAPTOP BAG (First 5 Only)
    Personal One-on-One Coaching- $497.00
    4 Hours SM Coaching
    Facebook, Twitter, LinkedIn and Blogs plus
    Social Media Mastery and Search Engine Optimization
    6 Modules - $197
  • 132. New Media, New Marketing
    Social Media University
    • Social Media Marketing (SMM) Basic & Advanced Strategies
    • 133. Real SEO – Web Site Optimization Strategies
    • 134. Affiliate Marketing and Google Pay Per Click AdvertIsing
    • 135. Basic Offline (and Online) Marketing
    • 136. Event Promotion Using Online and Offline Content
    • 137. Google Tools, Tricks and Tips
    • 138. Email Marketing Basics and Strategies
    • 139. How to Write Press Releases
    • 140. Making Money with Information Products0
  • New Media, New Marketing
    Social Media University Modules
     
    Twittering for Business Success
    YouTube & Video for Marketing Success
    Photoshop Basics for Web Design and Social Media Sites
    Design Your Own Website Using FrontPage
    Constant Contact – Preparing and Using Your Email Account
    Facebook Frenzy
    LinkedIn Live
    Podcasting in 120 Minutes
    Blog-o-Matic: Blogs for Business Success
    Social Media A-la-Carte™
    Social Bookmarking for SMM & SEO
  • 141. New Media, New Marketing
    Thank You!
    Manny Sarmiento
    http://www.nmx2.com

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