Social Media Mastery Seminar - New Media, New Marketing, Inc. NMx2

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Social Media University - NMx2U South Florida Core Training - Module 1 & 2 Doral, Florida Internet Marketing Success & Increased Profits for Your Business South Florida Core Training, Doral, Florida What You Will Learn at Social Media University - NMx2U Miami: o What is Social Media, Social Bookmarking, Blogs and Microblogs o How to really use these tools to increase traffic and higher rankings o How to save time and money using Social Media o How to increase your company's visibility and be found online o How to position yourself on the internet as the one to use o How to know what your clients are doing and what people are saying about you o How to be found or seen on the internet o How to determine which SM and SB sites to use o What tools are available and how they are used to drive traffic o What is the best strategy to use with Social Media and Search Engine Optimization o How to save money when building a web site and not get scammed o How to make extra money with your increased web site traffic o How to use basic offline & online marketing to increase traffic, visibility and profits o How to determine the best Social Media strategy for your business success. o How to leverage all the Social Media tools to increase profitability! o Learn how to add value to your services and make a real profit http://www.nmx2.com/syllabus.htm Syllabus: Social Media University - NMx2U 9 Modules: 2 Core Modules, 7 RR* Electives (Complete 5) Social Media University Certificate Completion Requirements: Complete Core Modules plus 5 Elective Modules & Must display their social media campaign with a minimum of a personalized and active Facebook, Twitter, MySpace, Blog, YouTube and LinkedIn account. Internet Marketing Success & Increased Profits for Your Business South Florida Core Training, Doral, Florida

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Social Media Mastery Seminar - New Media, New Marketing, Inc. NMx2

  1. 1. Social Media Marketing Mastery<br />Manny Sarmiento<br />www.NMx2.com/smuniversity.htm<br />
  2. 2. What Google Wants Real SEO<br />URLMeta-KeywordsMeta-DescriptionLongtail URLBacklinksTrafficContentAlt-TagsSearchable image name<br />
  3. 3. Why Learn Social Media Marketing?<br /><ul><li> Increase Your Company’s Profits Line
  4. 4. Pump up Your Resume
  5. 5. Increase Your Business Skills
  6. 6. Start Your Own SMM Business
  7. 7. Consult as SMM Specialist
  8. 8. Make More Money
  9. 9. Enhance Your Lifestyle
  10. 10. Live the Life of Your Dreams!</li></li></ul><li>Can Social Media really make a difference in your business and professional development?<br />
  11. 11. It’s About Building Relationships<br />G. Give Away Your Knowledge<br />A. Answer Questions<br />S. Solve Problems<br />
  12. 12. Social Media Tools<br />Blogs<br />Bookmarking<br />Social Networking<br />Microblogs<br />Email Marketing<br />Press Releases<br />Photo Sharing<br />Local Directories<br />Video Sharing<br />Presentation Sharing<br />
  13. 13. Social Media<br />Which Social Media and Social Bookmarking Sites to Use? <br />
  14. 14. Social Media<br />
  15. 15. Social Marketing Strategies<br />
  16. 16. Social Marketing<br /><ul><li> Build Profiles
  17. 17. Establish URL (http)
  18. 18. Connect and Contribute
  19. 19. Build Relationships
  20. 20. G.A.S.</li></li></ul><li>Twitter<br />What is Twitter and how to best use this tool<br />
  21. 21. Twitter<br /><ul><li> Spread the word 105 Million Registered Users
  22. 22. Create relationships
  23. 23. Your Brand
  24. 24. Givers Gain Philosophy: Share knowledge
  25. 25. Importance of followers
  26. 26. Substance
  27. 27. What do I Tweet?</li></li></ul><li>Facebook<br />The importance of Facebookand your network<br />
  28. 28. Facebook<br /><ul><li> 500+ Million Users
  29. 29. 250 Million Active Users
  30. 30. Establish your network
  31. 31. Fan Pages vs. Personal
  32. 32. Groups
  33. 33. Discussions
  34. 34. Build Relationships
  35. 35. G.A.S.</li></ul>http://www.facebook.com/SocialMediaUniversity<br />
  36. 36. LinkedIn<br />A Professional, Relationship Building<br />And Communication Tool<br />
  37. 37. LinkedIn<br /><ul><li>75 Million Professionals
  38. 38. Your Online Resume
  39. 39. Build Your Complete Profile
  40. 40. Build Your Network
  41. 41. Join Groups
  42. 42. Join or Start Discussions
  43. 43. Ask or Answer Questions
  44. 44. Search Jobs or Post Jobs
  45. 45. Add Applications, i.e. Twitter, Slideshare
  46. 46. Update Daily
  47. 47. Add Users Daily
  48. 48. Keep it Professional</li></li></ul><li>Blogs<br />Welcome to the Bloggersphere<br />
  49. 49. Blogs<br /><ul><li> Why have a blog?
  50. 50. Blogger vs. Wordpress
  51. 51. Becoming an “Expert”
  52. 52. Getting Others to Comment
  53. 53. Building Relationships
  54. 54. Relevance
  55. 55. Faster Indexing
  56. 56. Gadgets, Widgets,
  57. 57. Monetizing Your Blog
  58. 58. “P”-Word
  59. 59. Technorati</li></li></ul><li>
  60. 60. Local Directories<br /><ul><li> MiamiGrapevine.com
  61. 61. MerchantCircle.com
  62. 62. CitySearch
  63. 63. Google Local
  64. 64. Bing Local
  65. 65. Yahoo Local</li></li></ul><li>Google Places<br /><ul><li> Local Directories
  66. 66. Appears on Google Searches (SEO)
  67. 67. Put Yourself on the Map
  68. 68. A Must for Any Business
  69. 69. Make it Interactive
  70. 70. Other Directories
  71. 71. Bing, Yahoo, Merchant Circle, others
  72. 72. Google.com/places
  73. 73. MiamiGrapevine.com</li></li></ul><li>YouTube & Video<br /><ul><li> YouTube and Video Sharing a Must
  74. 74. SEO Potential
  75. 75. #2 Search Engine in the World
  76. 76. #3 Most Trafficked Web Site (Alexa.com)
  77. 77. Integrate with Other Sites
  78. 78. Facebook from YouTube
  79. 79. Embed in Blog and Website
  80. 80. Keyword, Tags and Labels a Must
  81. 81. Auto-Link to Facebook, Twitter & Buzz
  82. 82. Brand Your Channel
  83. 83. Create from Photographs, Flip or Cell Phone
  84. 84. Vimeo, Metacafe, Veoh, others</li></li></ul><li>Social Media Press Releases<br />Fast, Efficient and Powerful <br />Social Bookmarking<br />
  85. 85. Social Media Press Releases<br /><ul><li> Fast and Efficient Social Bookmarking
  86. 86. Instant Google Indexing
  87. 87. Google Search Rankings (SEO)
  88. 88. Free
  89. 89. Embedding and Sharing
  90. 90. PRLog.com / 24-7PressRelease.com
  91. 91. Everything is News
  92. 92. Send PR Weekly
  93. 93. “Real” Press Releases
  94. 94. PRWeb.com / PRNewsWire.com</li></li></ul><li>Social Bookmarking<br />Your Favorites Shared with the eWorld<br />
  95. 95. Social Bookmarking<br /><ul><li> Powerful SEO
  96. 96. Creating Backlinks Google Loves
  97. 97. Dofollow Me “Top Dofollow Bookmarking…”
  98. 98. Driving Traffic to Your Web Site
  99. 99. Multiple Sites “Top Social Bookmarking…”
  100. 100. Share Your Favorite Sites and Your Own
  101. 101. Bookmark Weekly or Daily
  102. 102. Digg, Delicious, Propeller, Technorati, Reddit
  103. 103. StumbleUpon, Fark, Furl, Yahoo! Buzz
  104. 104. SocialMarker.com Makes it Easier</li></li></ul><li>Social Media Marketing<br />What’s the big deal with Social Media Marketing (SMM)?<br />
  105. 105. What’s the big deal with Social Media Marketing(SMM)?<br /><ul><li> Massive Traffic
  106. 106. Build a Database
  107. 107. SEO Success Like Never Before</li></ul>Backlinks, Traffic, Name Recognition<br /><ul><li> Building Relationships
  108. 108. Cost Effective – Mostly Free!
  109. 109. Measurable (Google Alerts)
  110. 110. Flexibility – 15 Minutes to 2 Hrs / Day
  111. 111. Increased Sales & Revenue</li></li></ul><li>What You Can Do with Social Media Marketing?<br /><ul><li> Increase Your Company’s Profits
  112. 112. Increase Your Web Site’s Ranking
  113. 113. Monitor Your Name & Industry
  114. 114. Monitor SMM Results
  115. 115. Pump up Your Resume
  116. 116. Increase Your Business Skills
  117. 117. Make Yourself More Marketable
  118. 118. Start Your Own SMM Business
  119. 119. Consult as an SMM Specialist
  120. 120. Earn More Money!</li></li></ul><li>The Social Media Mind Map<br />Putting it All Together<br />
  121. 121. PRLog <br />
  122. 122. New Media, New Marketing<br />Social Media University<br /><ul><li> Social Media Marketing (SMM) Basic & Advanced Strategies
  123. 123. Real SEO – Web Site Optimization Strategies
  124. 124. Affiliate Marketing and Google Pay Per Click AdvertIsing
  125. 125. Basic Offline (and Online) Marketing
  126. 126. Event Promotion Using Online and Offline Content
  127. 127. Google Tools, Tricks and Tips
  128. 128. Email Marketing Basics and Strategies
  129. 129. How to Write Press Releases
  130. 130. Making Money with Information Products</li></li></ul><li>What to do Now?<br /><ul><li> SMM is a Must!
  131. 131. SMM is a Job Function
  132. 132. Schedule It - Blackberry, Outlook, etc.
  133. 133. 15 Minutes to 2 Hours Per Day
  134. 134. Start Now!
  135. 135. Just Do It!</li></li></ul><li>New Media, New Marketing<br />Social Media University Modules<br /> <br />Twittering for Business Success <br />YouTube & Video for Marketing Success<br />Photoshop Basics for Web Design and Social Media Sites<br />Design Your Own Website Using FrontPage<br />Constant Contact – Preparing and Using Your Email Account<br />Facebook Frenzy<br />LinkedIn Live<br />Podcasting in 120 Minutes<br />Blog-o-Matic: Blogs for Business Success<br />Social Media A-la-Carte™<br />Social Bookmarking for SMM & SEO<br />
  136. 136. New Media, New Marketing, Inc.<br />Social Media University<br />Core Modules 1 & 2 – 2 Full days +<br />7 Elective Courses + Micro-modules<br />Take up to 20 Courses with Unlimited Repeats<br />Day, Evening, Weekend, Online<br />$497 / Today Only $297.00<br />4 Hours One-on-One Coaching $497<br />Coaching & SMU – Today Only $497<br />
  137. 137. New Media, New Marketing<br />Thank You!<br />Manny Sarmiento<br />http://www.nmx2.com<br />

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