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SEO Search Engine    Optimization“How to Get Your BusinessFound on Google – DIY SEO”      Manny Sarmiento New Media, New M...
Whole “New” SEO World• “May Day” – Google Algorithms• SEO Madness• Promising You “#1 on Google”• Today’s SEO World
Where SEO Results Really      Come From!        DCC Results    “New Kids on the Block!”
How to Really Get Your Business Found on       Google!    Lets Explore!
It All Begins with Your        Web Site!• Web Page Design History    HTML, Flash, HTML• HTML, Flash, ASP, etc    HTML is P...
Check Your Listings• Add “&pws=0” to the URL of Your     Keyword Searches• Google, Bing, Yahoo• Social Media SEO Results• ...
How Designers Design• HTML (Preferred)• WYSIWYG (FrontPage, Dreamweaver)• Content Management System (CMS)      Joomla, Wor...
You Can Design Sites• 1and1.com     Website Builder     “My Business Site”• FrontPage      Easy to Learn / Discontinued   ...
Search Engine Results      Page (SERPS)How Google Serves Your Pages  • Relevancy to the User  • Over 240+ Factors  • Pager...
Backlinks for SEOLinks:www.nmx2.com      Does not show all backlinks      Shows them at randomGoogle.com/webmasters     We...
Broken Links Backlinks • “404” Errors • Server Error Problems         Broken Links         Other Issues Checked • Tremendo...
Create a Tag Cloud• Determines Relevancy to theKeyword Target of the Page• Create a Tag Cloud With           www.TagCrowd....
Keywords and ContentContent is Definitely King     Text Based, Relevant Content a Must     Searchable Keywords Included   ...
Keywords and Content    Keyword Niche Research Toolhttps://adwords.google.com/select/KeywordToolExternal     http://www.go...
Google Loves a Great URL  • Primary URL  • Long Tail URL  • Blog URLs  • Press Release URLs
Load Times for SEO• Google Love Fast Site Load Times• Visitors Hate Slow Load Times• Increase Load Times   • Search “decre...
What Google Wants!• Content, Content, Content• Unique Visitors• Relevant Backlinks• Keyword Rich Title• Keyword Rich Descr...
Submitting Your Sites• Submitting Your URLs• Submitting Your Sitemap  • sitemap.htm  • xml sitemap     www.google.com/webm...
DMOZ• Directory.Mozilla.Org• www.dmoz.org• Open Directory Project (ODP)   Of World Wide Web Links• Maintained by Volunteer...
Social Media SEO• Social Network Posts Drive Traffic• Social Bookmark Backlinks       “Nofollow” vs. “Dofollow”• Social Me...
Social Media that Make an     SEO Difference• YouTube• Blogs• Facebook and LinkedIn    The Law of Large Numbers & Traffic•...
The Mechanics of the SEO    Social Media Web• Social Bookmarks, SB Backlinks, Ping• Blogs• Social Media Press Releases    ...
Social Media that Makes   an SEO Difference• Social Media Press Releases      PRLog.com, 24-7PressRelease.com      As Fast...
The SEO Keyword Rich     Game Plan• Optimize Your Web Site      Change URL if Necessary      Long-Tail URL      Optimizati...
The SEO Keyword Rich     Game Plan• Learn Social Media Marketing Skills• Send a Social Media Press ReleaseWeekly• Social M...
New Media, New Marketing, Inc.     Thank You! Manny Sarmiento http://www.nmx2.com
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SEO Search Engine Optimization Internet Marketing

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DIY-SEO – Do It Yourself Web Site Optimization Strategies

During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.

 Web site hosting defined – Servers, text files, prices, hosting options
 Examining What Google Really Wants
 Domain names and URL
 Examine your web site to determine if it’s optimized for search engines
 Keyword Research
 The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
 Text Content vs. Flash or Images
 Using Google Webmaster Tools
 Working with web designers and developers
 Options for self-designs and control of your web site
 The value and importance of valuable content and keywords
 The least HTML you must know
 Dos and don’ts of SEO optimization
 Web sites versus blogs
 The importance of quality backlinks
 Sitemaps and Privacy Policy
 Other Important Topics for Proper SEO

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Transcript of "SEO Search Engine Optimization Internet Marketing"

  1. 1. SEO Search Engine Optimization“How to Get Your BusinessFound on Google – DIY SEO” Manny Sarmiento New Media, New Marketing, Inc. www.NMx2.com
  2. 2. Whole “New” SEO World• “May Day” – Google Algorithms• SEO Madness• Promising You “#1 on Google”• Today’s SEO World
  3. 3. Where SEO Results Really Come From! DCC Results “New Kids on the Block!”
  4. 4. How to Really Get Your Business Found on Google! Lets Explore!
  5. 5. It All Begins with Your Web Site!• Web Page Design History HTML, Flash, HTML• HTML, Flash, ASP, etc HTML is Preferred
  6. 6. Check Your Listings• Add “&pws=0” to the URL of Your Keyword Searches• Google, Bing, Yahoo• Social Media SEO Results• Check Regularly
  7. 7. How Designers Design• HTML (Preferred)• WYSIWYG (FrontPage, Dreamweaver)• Content Management System (CMS) Joomla, Wordpress• Flash• Photoshop• Dynamic Web Design• Template Sites• Free Web Sites (Beware!)• Microsoft Office
  8. 8. You Can Design Sites• 1and1.com Website Builder “My Business Site”• FrontPage Easy to Learn / Discontinued Can be Used Effectively Replaced by Expression Web More SEO Control and Content Changes
  9. 9. Search Engine Results Page (SERPS)How Google Serves Your Pages • Relevancy to the User • Over 240+ Factors • Pageranks – Number of Backlinks Backlinks are Ranked by Google
  10. 10. Backlinks for SEOLinks:www.nmx2.com Does not show all backlinks Shows them at randomGoogle.com/webmasters Webmaster Console for Full View of BacklinksNegotiate for Relevant BacklinksDeep LinkingDo Not Pay for Backlinks!
  11. 11. Broken Links Backlinks • “404” Errors • Server Error Problems Broken Links Other Issues Checked • Tremendous Impact on SEO
  12. 12. Create a Tag Cloud• Determines Relevancy to theKeyword Target of the Page• Create a Tag Cloud With www.TagCrowd.com
  13. 13. Keywords and ContentContent is Definitely King Text Based, Relevant Content a Must Searchable Keywords Included Keywords – What are PeopleSearching for to Find You? Google Keyword Tools https://adwords.google.com/select/KeywordToolExternal http://www.google.com/sktool/# (Discontinued)
  14. 14. Keywords and Content Keyword Niche Research Toolhttps://adwords.google.com/select/KeywordToolExternal http://www.google.com/sktool/# (Discontinued)
  15. 15. Google Loves a Great URL • Primary URL • Long Tail URL • Blog URLs • Press Release URLs
  16. 16. Load Times for SEO• Google Love Fast Site Load Times• Visitors Hate Slow Load Times• Increase Load Times • Search “decreasing page / website load times” on Google
  17. 17. What Google Wants!• Content, Content, Content• Unique Visitors• Relevant Backlinks• Keyword Rich Title• Keyword Rich Description• Keyword Meta Tag?• <H1> <H2>• Keyword Image Files Names• Keyword Image Alt-Tags• Internal Links / External Links• Sitemap• A Relevant, Content & Keyword Rich Site
  18. 18. Submitting Your Sites• Submitting Your URLs• Submitting Your Sitemap • sitemap.htm • xml sitemap www.google.com/webmasters
  19. 19. DMOZ• Directory.Mozilla.Org• www.dmoz.org• Open Directory Project (ODP) Of World Wide Web Links• Maintained by Volunteers• Used by other Search Engines• List Your Site in the Correct Category• Volunteer
  20. 20. Social Media SEO• Social Network Posts Drive Traffic• Social Bookmark Backlinks “Nofollow” vs. “Dofollow”• Social Media Site Profiles• Marking Your Spot on the Web Keyword Rich Profiles• Social Media Press Releases• Blogs• Tweet Your Website Content vs. Blog or Articles• Article Marketing for Backlinks EzineArticles.com
  21. 21. Social Media that Make an SEO Difference• YouTube• Blogs• Facebook and LinkedIn The Law of Large Numbers & Traffic• Google Maps (Places)• Images (Google Search)• Social Bookmarks Delicious, Digg, Technorati, Stumbleupon, others• Local Directories Merchant Circle, Google, Yahoo, Bing Local• Do Not Pay for Local Directories!!!
  22. 22. The Mechanics of the SEO Social Media Web• Social Bookmarks, SB Backlinks, Ping• Blogs• Social Media Press Releases Instant Indexing• Traffic & Backlinks Increase Rankings• Monitoring SEO Results Google Alerts
  23. 23. Social Media that Makes an SEO Difference• Social Media Press Releases PRLog.com, 24-7PressRelease.com As Fast as 7 Minutes (Demonstration)• Blogs Faster Indexing Ping (Everything)
  24. 24. The SEO Keyword Rich Game Plan• Optimize Your Web Site Change URL if Necessary Long-Tail URL Optimization Points (240+)• Change Structure of Your Site• Create 100 SB/SN “DoFollow” Profiles• Create YouTube Channel Upload Videos• Start a Blogger Blog Claim and Ping that Blog
  25. 25. The SEO Keyword Rich Game Plan• Learn Social Media Marketing Skills• Send a Social Media Press ReleaseWeekly• Social Media “Shock and Awe” Get Busy!• Create a Game Plan!• Schedule It! Get Started Now with Social , SEO and “Get Found on Google”TODAY!
  26. 26. New Media, New Marketing, Inc. Thank You! Manny Sarmiento http://www.nmx2.com
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