SEO Search Engine
Optimization
“How to Get Your Business Found on
Google”
Manny Sarmiento
New Media, New Marketing, Inc.
w...
Whole “New” SEO World
• Promises, Money Spent, “May Day”
• SEO Madness
• Noone Can Promise You
“#1 on Google”
• Today’s SE...
Where SEO Results Really
Come From!
DCC Results
“New Kids on the Block!”
How to Really Get Your
Business Found on
Google!
Lets Explore!
It All Begins with Your
Web Site!
• Web Page Design History
HTML, Flash, HTML
• HTML, Flash, ASP, etc
HTML is Preferred
How Designers Design
• HTML (Preferred)
• WYSIWYG (FrontPage, Dreamweaver)
• Content Management System (CMS)
Joomla, Wordp...
You Can Design Sites
• 1and1.com
Website Builder
“My Business Site”
• FrontPage
Easy to Learn / Discontinued
Can be Used E...
Search Engine Results
Page (SERPS)
How Google Serves Your Pages
• Relevancy to the User
• Over 200 Factors
• Pageranks – N...
Backlinks for SEO
Links:www.nmx2.com
Does not show all backlinks
Shows them at random
Google.com/webmasters
Webmaster Cons...
Keywords and Content
Content is Definitely King
Text Based, Relevant Content a Must
Searchable Keywords Included
Keywords ...
Getting Crawled
• What is a Crawl?
• Ping
• Submitting Your URLs
• Submitting Your Sitemap
www.google.com/webmasters
What Google Wants!
• Content, Content, Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich ...
Google Love a Great URL
• Primary URL
• Long Tail URL
• Blog URLs
• Press Release URLs
Social Media SEO
• Social Network Posts Drive Traffic
• Social Bookmark Backlinks
“Nofollow” vs. “Dofollow”
• Social Media...
Social Media that Make an
SEO Difference
• YouTube
• Facebook and LinkedIn
The Law of Large Numbers & Traffic
• Google Map...
Social Media that Make an
SEO Difference
• Social Media Press Releases
PRLog.com, 24-7PressRelease.com
As Fast as 7 Minute...
The Mechanics of the SEO
Social Media Web
• Social Bookmarks, SB Backlinks, Ping
• Social Media Press Releases
Instant Ind...
The SEO Keyword Rich
Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points
• Change...
The SEO Keyword Rich
Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points
• Change...
The SEO Keyword Rich
Game Plan
• Learn Social Media Marketing Skills
• Send a Social Media Press Release
Weekly
• Social M...
New Media, New
Marketing, Inc.
Thank You!
Manny Sarmiento
http://www.nmx2.com
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SEO Search Engine Optimization Training Course

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Search engine optimization training class held by Social Media University, New Media, New Marketing, Inc, and sponsored by the Doral Chamber of Commerce.

This presentation teaches you how to properly optimize your web sites for search engines such as Google, Bing and Yahoo.

Real tools as per Google's Webmaster Guidelines.

For more information on Social Media University vist my web site at http://www.nmx2.com.

Published in: Business, Technology
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SEO Search Engine Optimization Training Course

  1. 1. SEO Search Engine Optimization “How to Get Your Business Found on Google” Manny Sarmiento New Media, New Marketing, Inc. www.NMx2.com
  2. 2. Whole “New” SEO World • Promises, Money Spent, “May Day” • SEO Madness • Noone Can Promise You “#1 on Google” • Today’s SEO World
  3. 3. Where SEO Results Really Come From! DCC Results “New Kids on the Block!”
  4. 4. How to Really Get Your Business Found on Google! Lets Explore!
  5. 5. It All Begins with Your Web Site! • Web Page Design History HTML, Flash, HTML • HTML, Flash, ASP, etc HTML is Preferred
  6. 6. How Designers Design • HTML (Preferred) • WYSIWYG (FrontPage, Dreamweaver) • Content Management System (CMS) Joomla, Wordpress • Flash • Photoshop • Dynamic Web Design • Template Sites • Free Web Sites (Beware!)
  7. 7. You Can Design Sites • 1and1.com Website Builder “My Business Site” • FrontPage Easy to Learn / Discontinued Can be Used Effectively Replaced by Expression Web
  8. 8. Search Engine Results Page (SERPS) How Google Serves Your Pages • Relevancy to the User • Over 200 Factors • Pageranks – Number of Backlinks Backlinks are Ranked by Google
  9. 9. Backlinks for SEO Links:www.nmx2.com Does not show all backlinks Shows them at random Google.com/webmasters Webmaster Console for Full View of Backlinks Do Not Pay for Backlinks!
  10. 10. Keywords and Content Content is Definitely King Text Based, Relevant Content a Must Searchable Keywords Included Keywords – What are People Searching for to Find You? Google Keyword Tools https://adwords.google.com/select/KeywordToolExternal http://www.google.com/sktool/# (Discontinued)
  11. 11. Getting Crawled • What is a Crawl? • Ping • Submitting Your URLs • Submitting Your Sitemap www.google.com/webmasters
  12. 12. What Google Wants! • Content, Content, Content • Unique Visitors • Relevant Backlinks • Keyword Rich Title • Keyword Rich Description • Keyword Meta Tag? • <H1> <H2> • Keyword Image Files Names • Keyword Image Alt-Tags • Internal Links / External Links • Sitemap • A Relevant, Content & Keyword Rich Site
  13. 13. Google Love a Great URL • Primary URL • Long Tail URL • Blog URLs • Press Release URLs
  14. 14. Social Media SEO • Social Network Posts Drive Traffic • Social Bookmark Backlinks “Nofollow” vs. “Dofollow” • Social Media Site Profiles • Marking Your Spot on the Web The SM Web Fireworks • Keyword Rich Profiles • Tweet Your Website Content vs. Blog or Articles • Article Marketing for Backlinks EzineArticles.com
  15. 15. Social Media that Make an SEO Difference • YouTube • Facebook and LinkedIn The Law of Large Numbers & Traffic • Google Maps (Places) • Images (Google Search) • Social Bookmarks Delicious, Digg, Technorati Stumbleupon, others • Local Directories Merchant Circle, Google, Yahoo Local, Bing Local • Do Not Pay for Local Directories!!!
  16. 16. Social Media that Make an SEO Difference • Social Media Press Releases PRLog.com, 24-7PressRelease.com As Fast as 7 Minutes (Demonstration) • Blogs Faster Indexing Ping (Everything)
  17. 17. The Mechanics of the SEO Social Media Web • Social Bookmarks, SB Backlinks, Ping • Social Media Press Releases Instant Indexing • Traffic & Backlinks Increase Rankings • Monitoring SEO Results Google Alerts
  18. 18. The SEO Keyword Rich Game Plan • Optimize Your Web Site Change URL if Necessary Long-Tail URL Optimization Points • Change Structure of Your Site • Create 100 SB/SN “DoFollow” Profiles • Create YouTube Channel Upload Videos • Start a Blogger Blog Claim and Ping that Blog • Learn Social Media Marketing Skills
  19. 19. The SEO Keyword Rich Game Plan • Optimize Your Web Site Change URL if Necessary Long-Tail URL Optimization Points • Change Structure of Your Site • Create 100 SB/SN “DoFollow” Profiles • Create YouTube Channel Upload Videos • Start a Blogger Blog Keyword Rich Claim It, Ping It
  20. 20. The SEO Keyword Rich Game Plan • Learn Social Media Marketing Skills • Send a Social Media Press Release Weekly • Social Media “Shock and Awe” Get Busy! • Create a Game Plan! • Schedule It! Get Started Now with Social Media SEO and “Get Found on Google”TODAY!
  21. 21. New Media, New Marketing, Inc. Thank You! Manny Sarmiento http://www.nmx2.com
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