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SEO Search Engine Optimization Training Course

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Search engine optimization training class held by Social Media University, New Media, New Marketing, Inc, and sponsored by the Doral Chamber of Commerce. ...

Search engine optimization training class held by Social Media University, New Media, New Marketing, Inc, and sponsored by the Doral Chamber of Commerce.

This presentation teaches you how to properly optimize your web sites for search engines such as Google, Bing and Yahoo.

Real tools as per Google's Webmaster Guidelines.

For more information on Social Media University vist my web site at http://www.nmx2.com.

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SEO Search Engine Optimization Training Course Presentation Transcript

  • 1. SEO Search Engine Optimization
    “How to Get Your Business Found on Google”
    Manny SarmientoNew Media, New Marketing, Inc.
    www.NMx2.com
  • 2. Whole “New” SEO World
    • Promises, Money Spent, “May Day”
    • 3. SEO Madness
    • 4. Noone Can Promise You “#1 on Google”
    • 5. Today’s SEO World
  • Where SEO Results Really Come From!
    DCC Results
    “New Kids on the Block!”
  • 6. How to Really Get Your Business Found on Google!
    Lets Explore!
  • 7. It All Begins with Your Web Site!
    • Web Page Design History
    HTML, Flash, HTML
     
    • HTML, Flash, ASP, etc
    HTML is Preferred
  • 8. How Designers Design
    • HTML (Preferred)
    • 9. WYSIWYG (FrontPage, Dreamweaver)
    • 10. Content Management System (CMS)Joomla, Wordpress
    • 11. Flash
    • 12. Photoshop
    • 13. Dynamic Web Design
    • 14. Template Sites
    • 15. Free Web Sites (Beware!)
  • You Can Design Sites
    • 1and1.com
    Website Builder
    “My Business Site”
    • FrontPage
    Easy to Learn / Discontinued Can be Used Effectively
    Replaced by Expression Web
  • 16. Search Engine Results Page (SERPS)
    How Google Serves Your Pages
    • Relevancy to the User
    • 17. Over 200 Factors
    • 18. Pageranks – Number of Backlinks
    Backlinks are Ranked by Google
  • 19. Backlinks for SEO
    Links:www.nmx2.com
    Does not show all backlinks
    Shows them at random
    Google.com/webmasters
    Webmaster Console for Full View of Backlinks
    Do Not Pay for Backlinks!
  • 20. Keywords and Content
    Content is Definitely King
    Text Based, Relevant Content a Must
    Searchable Keywords Included
    Keywords – What are PeopleSearching for to Find You?
    Google Keyword Tools
    https://adwords.google.com/select/KeywordToolExternal
    http://www.google.com/sktool/# (Discontinued)
  • 21. Getting Crawled
    • What is a Crawl?
    • 22. Ping
    • 23. Submitting Your URLs
    • 24. Submitting Your Sitemap
    www.google.com/webmasters
  • 25. What Google Wants!
    • Content, Content, Content
    • 26. Unique Visitors
    • 27. Relevant Backlinks
    • 28. Keyword Rich Title
    • 29. Keyword Rich Description
    • 30. Keyword Meta Tag?
    • 31. <H1> <H2>
    • 32. Keyword Image Files Names
    • 33. Keyword Image Alt-Tags
    • 34. Internal Links / External Links
    • 35. Sitemap
    • 36. A Relevant, Content & Keyword Rich Site
  • Google Love a Great URL
    • Primary URL
    • 37. Long Tail URL
    • 38. Blog URLs
    • 39. Press Release URLs
  • Social Media SEO
    • Social Network Posts Drive Traffic
    • 40. Social Bookmark Backlinks
    “Nofollow” vs. “Dofollow”
    • Social Media Site Profiles
    • 41. Marking Your Spot on the Web
    The SM Web Fireworks
    • Keyword Rich Profiles
    • 42. Tweet Your Website Content vs. Blog or Articles
    • 43. Article Marketing for Backlinks
    EzineArticles.com
  • 44. Social Media that Make an SEO Difference
    • YouTube
    • 45. Facebook and LinkedIn
    The Law of Large Numbers & Traffic
    • Google Maps (Places)
    • 46. Images (Google Search)
    • 47. Social Bookmarks
    Delicious, Digg, Technorati
    Stumbleupon, others
    • Local Directories
    Merchant Circle, Google, Yahoo Local, Bing Local
    • Do Not Pay for Local Directories!!!
  • Social Media that Make an SEO Difference
    • Social Media Press Releases
    PRLog.com, 24-7PressRelease.com
    As Fast as 7 Minutes (Demonstration)
    • Blogs
    Faster Indexing
    Ping (Everything)
  • 48. The Mechanics of the SEO Social Media Web
    • Social Bookmarks, SB Backlinks, Ping
    • 49. Social Media Press Releases
    Instant Indexing
    • Traffic & Backlinks Increase Rankings
    • 50. Monitoring SEO Results
    Google Alerts
  • 51. The SEO Keyword Rich Game Plan
    • Optimize Your Web Site
    Change URL if Necessary
    Long-Tail URL
    Optimization Points
    • Change Structure of Your Site
    • 52. Create 100 SB/SN “DoFollow” Profiles
    • 53. Create YouTube Channel
    Upload Videos
    • Start a Blogger Blog
    Claim and Ping that Blog
    • Learn Social Media Marketing Skills
  • The SEO Keyword Rich Game Plan
    • Optimize Your Web Site
    Change URL if Necessary
    Long-Tail URL
    Optimization Points
    • Change Structure of Your Site
    • 54. Create 100 SB/SN “DoFollow” Profiles
    • 55. Create YouTube Channel
    Upload Videos
    • Start a Blogger Blog
    Keyword Rich
    Claim It, Ping It
  • 56. The SEO Keyword Rich Game Plan
    • Learn Social Media Marketing Skills
    • 57. Send a Social Media Press Release Weekly
    • 58. Social Media “Shock and Awe”
    Get Busy!
    • Create a Game Plan!
    • 59. Schedule It!
    Get Started Now with Social Media SEO and “Get Found on Google”TODAY!
  • 60. New Media, New Marketing, Inc.
    Thank You!
    Manny Sarmiento
    http://www.nmx2.com