Location Based Search Marketing Hyperlocal


Published on

Restaurant & Hospitality Hyperlocal
Search Marketing Seminar

Could Your Business Use More Customers
Walking Through Your Door Every Day?

Some of your intelligent competitors are using social media tools such as Yelp, Google Places, Foursquare, and many more sites to create a buzz for their restaurant or business on the internet and have new customers become your raving fans. What about your business? Are you sitting on the sidelines waiting for the right time to step into a new way of getting customers to find you locally?

Don’t worry! We have designed a specific of seminar that will have an immediate impact on your online local presence.

In this 2-hour seminar you will learn:
• 7 Effective Ways to Leverage Social Media to Find New Customers
• How Booming Local Listings will Affect Your Revenue
• How Mobile Marketing Can Bring You More Traffic
• How to Enhance Customer Loyalty
• And of Course, How to Increase Sales
• and much more...

Future live seminars can be found at:

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Location Based Search Marketing Hyperlocal

  1. 1. Location-Based Search & Hyperlocal Search Marketing Manny Sarmiento New Media, New Marketing, Inc. www.NMx2.com
  2. 2. The Smartphones Movement
  3. 3. Smartphones Rule! Smartphones will overtake regular phones in 2011 Source: Nielsen Blog
  4. 4. The Smartphones Stats <ul><li>General Smartphone Usage:   </li></ul><ul><li>81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone </li></ul><ul><li>72% use their smartphones while consuming other media, with a third while watching TV </li></ul><ul><li>93% of smartphone owners use their smartphones while at home  </li></ul><ul><li>Source: Google Mobile Ads Blog </li></ul>
  5. 5. Action Oriented Searchers <ul><li>Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet.  </li></ul><ul><li>Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites  </li></ul><ul><li>Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) </li></ul><ul><li>24% recommended a brand or product to others as a result of a smartphone search </li></ul><ul><li>Source: Google Mobile Ads Blog </li></ul>
  6. 6. Local Information Seekers <ul><li>Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.   </li></ul><ul><li>95% of smartphone users have looked for local information </li></ul><ul><li>88% of these users take action within a day, indicating these are immediate information needs </li></ul><ul><li>77% have contacted a business, with 61% calling and 59% visiting the local business </li></ul><ul><li>Source: Google Mobile Ads Blog </li></ul>
  7. 7. Purchase-driven Shoppers <ul><li>Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.  </li></ul><ul><li>79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer </li></ul><ul><li>74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones </li></ul><ul><li>70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store </li></ul><ul><li>Source: Google Mobile Ads Blog </li></ul>
  8. 8. New Marketing <ul><li>“ Permission Marketing” </li></ul><ul><li>The Tribe </li></ul><ul><li>G.A.S. </li></ul><ul><li>Being Remarkable </li></ul><ul><li>Conventional Media </li></ul><ul><li>New Media (Social Media Marketing) </li></ul><ul><li>Not Going Away! </li></ul>
  9. 9. Social Media and LBS Strategies <ul><li>Shock and Awe </li></ul><ul><li>Build Large Number of Profiles </li></ul><ul><li>Build Relationships </li></ul><ul><li>G.A.S. </li></ul><ul><li>Create T.O.M.A </li></ul><ul><li>“ Expert” Perception </li></ul>
  10. 10. Social Media and LBS Strategies <ul><li>Social Networking </li></ul><ul><li>Facebook, LinkedIn, Twitter </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Delicious, Digg, Technorati, others </li></ul><ul><li>Social Media Press Releases </li></ul><ul><li>Fast Indexing, SEO </li></ul><ul><li>Blogging </li></ul><ul><li>Fast Indexing, “Expert”, SEO </li></ul>
  11. 11. SMM & LBS Video Strategies <ul><li>YouTube and Video </li></ul><ul><li>#2 Search Engine </li></ul><ul><li>#3 Most Trafficked Site </li></ul><ul><li>A “Must” for New Media </li></ul>
  12. 12. A Note About Facebook <ul><li>Facebook is Not C.C.E. Friendly! </li></ul><ul><li>Put Facebook Business Pages in an iFrame </li></ul>
  13. 13. Social SEO / SMM Social Media Marketing is Really About SEO
  14. 14. The New SEO <ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>SEO Rules Have Changed </li></ul><ul><li>Easier to Appear High on SERPS </li></ul><ul><li>Social SEO + New SEO </li></ul><ul><li>Can Eliminate PPC Expense </li></ul><ul><li>Optimize Before SMM or LBS </li></ul>
  15. 15. Three Active Points of a Website <ul><ul><li>Call to Action </li></ul></ul><ul><ul><ul><li>Tell Me What to do Next </li></ul></ul></ul><ul><ul><li>Capture </li></ul></ul><ul><ul><ul><li>Who’s Visiting Your Web Site? </li></ul></ul></ul><ul><ul><ul><li>Who’s Visiting Your Business? </li></ul></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><ul><ul><li>The New Buzz Word </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Competitor Killer </li></ul></ul></ul></ul>
  16. 16. Mobile Site Optimization <ul><li>“ Objects in the Mirror…” </li></ul><ul><li>Make Sure that Your Site is Optimized for Mobile </li></ul><ul><li>View Your Site on Different Smartphones & Pads </li></ul><ul><li>Google Sites Mobile Landing Pages </li></ul>
  17. 17. Customer Loyalty Programs <ul><li>Customer Loyalty Programs </li></ul><ul><li>Capture, LVC </li></ul><ul><li>Bring them Back and Keep Them! </li></ul><ul><li>The Goldfish in the Bowl </li></ul><ul><li>Punchd.com </li></ul><ul><li>Loyalty Punch Cards on Your SmartPhone </li></ul><ul><li>Email Marketing Timely, Informative, TOMA, the “Tribe” </li></ul><ul><li>Excellent, Overlooked Tool </li></ul><ul><li>Social Media Databases </li></ul><ul><li>Loyalty Comes from Being “Remarkable” </li></ul><ul><li>Remarkable: Worth Making a Remark About </li></ul><ul><li>Customer Evangelists </li></ul>
  18. 18. QR Code Me! <ul><li>QR Codes Usage </li></ul><ul><li>Menus, Entrance, Business Cards, Print Ads, Web Site </li></ul><ul><li>Call Me, PDFs, Promotions, Coupons, Web Site </li></ul><ul><li>(Demonstration - QR Code Sample on Screen) </li></ul><ul><li>QR Codes are Going Everywhere </li></ul><ul><li>Get Hip, Get With It! </li></ul><ul><li>Get Your QR Code Now! </li></ul><ul><li>Free QR Code Generators </li></ul><ul><ul><ul><ul><li>http://www.qrstuff.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://qrcode.kaywa.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://goqr.me/ </li></ul></ul></ul></ul><ul><li>QR Code Reader for Smartphones </li></ul><ul><ul><ul><li>Free at Your App Store </li></ul></ul></ul>
  19. 19. Location-Based Check In <ul><li>Check In Sites </li></ul><ul><li>What is Location-based Service? </li></ul><ul><li>Why People Check In? </li></ul><ul><li>Tell their friends </li></ul><ul><li>Record their LBS History </li></ul><ul><li>Win Rewards </li></ul><ul><li>Who’s Checking In? </li></ul><ul><li>Source: www.emarketer.com/Article.aspx?R=1008410 </li></ul>
  20. 20. Location-Based Check In <ul><li>Why Use LBS </li></ul><ul><li>Powerful Word of Mouth or Word or Web </li></ul><ul><li>Builds Loyalty </li></ul><ul><li>Builds the “Tribe” </li></ul><ul><li>It’s Cool! </li></ul><ul><li>  </li></ul><ul><li>How to Use LBS </li></ul><ul><li>Setup Accounts </li></ul><ul><li>Claim Your venue </li></ul><ul><li>Advertise Your Specials </li></ul><ul><li>Engage and Embrace Check In Users </li></ul>
  21. 21. Foursquare, Gowalla, Facebook Places, Google Places, Twitter?
  22. 22. Foursquare <ul><li>Foursquare APP </li></ul><ul><li>Smartphone Application </li></ul><ul><li>The Check In Game </li></ul><ul><li>Earn Points and Badges </li></ul><ul><li>Fastest Growing Geolocation Service </li></ul><ul><li>7 Million Registered Users </li></ul><ul><li>Setup Your Account </li></ul><ul><li>Stickers on Your Door, Windows & Register </li></ul><ul><li>Add Your Specials and Keep them fresh </li></ul><ul><li>Respect the “Mayor” </li></ul><ul><li>Check Your Venue Stats </li></ul>
  23. 23. Facebook Places (Check In) <ul><li>Facebook Places </li></ul><ul><li>Smartphone Application </li></ul><ul><li>750 Million Users </li></ul><ul><li>Users “Check In”, “Share” and Earn Badges </li></ul><ul><li>Quickly Challenging Foursquare </li></ul>
  24. 24. Other Check In Sites <ul><li>Gowalla </li></ul><ul><li>Check In, Share Your Location, Post Photos Earn Passport Stamps </li></ul><ul><li>Fading Fast </li></ul><ul><li>Yelp </li></ul><ul><li>Not Just Ratings and Reviews </li></ul><ul><li>Check Ins and Reviews </li></ul><ul><li>WHERE </li></ul><ul><li>Fast Growing on the East Coast </li></ul><ul><li>Wide Range of Services </li></ul><ul><li>Growing in Popularity </li></ul>
  25. 25. Reviews & Ratings Sites <ul><li>Claim Your Listing on All Sites </li></ul><ul><li>People Can Review Even if You Don’t Claim </li></ul><ul><li>Monitor Your Listings </li></ul><ul><li>What to Do About Bad Reviews? </li></ul><ul><li>Avoid them! Be Remarkable! </li></ul><ul><li>Respond, Repair, Report, Thank Them </li></ul><ul><li>What to Do About Good Reviews? </li></ul><ul><li>Respond, Thank Them </li></ul>
  26. 26. Reviews & Ratings Sites <ul><li>Yelp </li></ul><ul><li>You Better Be Great! </li></ul><ul><li>50 Million Unique Visitors </li></ul><ul><li>Urbanspoon </li></ul><ul><li>CitySearch </li></ul><ul><li>Best Know Site </li></ul><ul><li>75,000 Businesses </li></ul><ul><li>Google Places </li></ul><ul><li>Displays Yelp and CitySearch Reviews </li></ul><ul><li>Shows on Google Maps and Top of SERPs </li></ul><ul><li>Optimize for Google Search </li></ul><ul><li>Claim, Complete, Photos, Videos, Hours, Reviews </li></ul><ul><li>Purchase Google Boost Ads </li></ul><ul><li>Google.com/places </li></ul><ul><li>Restaurantica.com </li></ul><ul><li>Zagat.com </li></ul><ul><li>Gayot.com </li></ul>
  27. 27. Local Directories <ul><li>Great for SEO </li></ul><ul><li>Get on All Directories </li></ul><ul><li>Don’t Pay for Enhanced </li></ul>
  28. 28. Why You Need LBS and Social Media? <ul><li>The New Marketing Strategies </li></ul><ul><li>The Differentiator </li></ul><ul><li>Without LBS and SMM You Are the Gazelle </li></ul>
  29. 29. Why You Need LBS and Social Media? <ul><li>Massive Reach with Minimal Budget </li></ul><ul><li>It’s Not a Fad </li></ul><ul><li>Create Massive Amount of New Clients </li></ul><ul><li>Creates Loyalty </li></ul><ul><li>Creates Top of Mind & Keeps Customers Loyal </li></ul><ul><li>Creates Customer Evangelists </li></ul>
  30. 30. What Happens if You Don’t Implement Location-based Search and Social Media Marketing Strategies? <ul><li>Your Competitor Will Leave You Behind </li></ul><ul><li>Your Business Growth Will Stagnate </li></ul><ul><li>You Will Probably Not be Around in 2 Years </li></ul>
  31. 31. What Must You do Now! <ul><li>Learn Social Media, Including Location-based Search </li></ul><ul><li>Hire a Social Media Marketing Communities Manager or Professional Company </li></ul><ul><li>Create a Social Media and Location-based Strategy </li></ul><ul><li>Implement A “Shock and Awe” Social Media and Social Bookmarking Campaign </li></ul><ul><li>Claim Your Listings in the All Major Review Sites, Check In Services and Local Directories </li></ul><ul><li>Create Complete Profiles and Add Specials and Coupons </li></ul><ul><li>Create a Capture Campaign and TOMA Strategy </li></ul><ul><li>Implement a “Remarkable” Customer Service Philosophy </li></ul><ul><li>Announce Your “New Media” Efforts through Your Store and Websites </li></ul>
  32. 32. New Media, New Marketing, Inc. <ul><li>Social Media Marketing, SEO and Location-based Search Services. </li></ul><ul><li>Real, Up-to-date, Practical Social Media Education, Outsourcing and Consulting </li></ul><ul><li>Ready Right Now to Help You Grow Your Business! </li></ul>
  33. 33. SMM & LBS Business Growth Services <ul><li>Full Social Media Marketing and LBS Implementation and Branding </li></ul><ul><li>Open 50 SMM & LBS Site Profiles, </li></ul><ul><li>Website Optimization Report and </li></ul><ul><li>Work With Website Designer for SEO and SMM, </li></ul><ul><li>Landing Page Creation, </li></ul><ul><li>Facebook iFrame Site Creation, </li></ul><ul><li>YouTube Channel Creation and Branding with One Photograph Created 2 minute Video, </li></ul><ul><li>Creation and Branding Twitter Account. </li></ul><ul><li>Monitor Listings and report negative items </li></ul><ul><li>8 Hours Initial Strategy Consulting Session on SMM, LBS and Conventional Marketing. </li></ul><ul><li>Monthly Personal One-on-One, 1-hour Consulting Session </li></ul><ul><li>4 Monthly Coupon Change on Each of 10 Sites, </li></ul><ul><li>Social Media University Courses (20 Classes) for 4 People. </li></ul><ul><li>$4997.00 + $497 per month (12 month commitment) </li></ul>
  34. 34. SMM & LBS Business Growth Services <ul><li>Sites and Account Implementation </li></ul><ul><li>Open 15 SMM & LBS Site Profiles ($497) </li></ul><ul><li>Website Optimization Report for SEO and SMM ($497) </li></ul><ul><li>Train Social Media Manager to Run Sites (4 Hours - $497) </li></ul><ul><li>Social Media University Program for One Person ($497) Business Growth Package Investment: $997.00 </li></ul>
  35. 35. SMM & LBS Business Growth Services <ul><li>Social Media Marketing and LBS Strategy Creation and Full Implementation </li></ul><ul><li>Open 30 SMM & LBS Site Profiles </li></ul><ul><li>Website Optimization Report for SEO and SMM </li></ul><ul><li>Facebook iFrame Site Creation </li></ul><ul><li>YouTube Channel Creation and Branding </li></ul><ul><li>One Picture Created Video </li></ul><ul><li>Creation and Branding Twitter Account </li></ul><ul><li>Monitor Listings and report negative items </li></ul><ul><li>8 Hours Consulting on SMM and LBS </li></ul><ul><li>1 Monthly, 1 hour Phone Consulting Session </li></ul><ul><li>1 Monthly Coupon Change on Each of 7 Sites </li></ul><ul><li>Social Media University Courses (20 Classes) for One Person </li></ul><ul><li>$2497.00 + $250 per month (12 Month Commitment) </li></ul>
  36. 36. New Media, New Marketing, Inc. Thank You! Manny Sarmiento http://www.nmx2.com