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Doral Restaurant Week Restaurant Marketing Media Kit
 

Doral Restaurant Week Restaurant Marketing Media Kit

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Doral Restaurant Week™ is one of Doral’s premier events during the summer month of July. ...

Doral Restaurant Week™ is one of Doral’s premier events during the summer month of July.

This fine dining program includes specially priced lunches and dinners at Doral’s finest restaurants.

The objectives of Doral Restaurant Week™ are to boost business for area restaurants during a traditionally slow time of the year and to encourage consumers to dine out more often and try new restaurants and their exciting selections.

Contact: Azahy Arencibia
Phone: (786) 553-3167 / azahy@tasteofdoral.com
http://www.tasteofdoral.com

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    Doral Restaurant Week Restaurant Marketing Media Kit Doral Restaurant Week Restaurant Marketing Media Kit Presentation Transcript

    • 1st AnnualDoral Restaurant Week™ July 1 – July 31, 2012
    • Doral Restaurant Week™ About the ProgramDoral Restaurant Week™ presented by Platinum Title Sponsor is oneof Doral’s premier events during the summer month of July.This fine dining program includes specially priced lunches anddinners at Doral’s finest restaurants.The objectives of Doral Restaurant Week™ are to boost business forarea restaurants during a traditionally slow time of the year and toencourage consumers to dine out more often and try newrestaurants and their exciting selections.
    • Doral Restaurant Week™ About the ProgramEach restaurant offers a (3) three-course lunch and/or dinner menuprices or specials offers designed to accommodate both casual andfine dining at one of these restaurants and to provide real value tothe consumer. There’s something for everyone, come out to enjoyspecially priced meals at the Doral’s best restaurants.
    • Doral Restaurant Week™ About the ProgramDoral Restaurant Week offers three dining categories (Deluxe, Premier,and Elite Dining) with specially priced three-course meals for lunchand/or dinner at top restaurants throughout the city.Diners can choose from three options for each course includingappetizer, entrée, and dessert course. (excluding tax and gratuities) Lunch Dinner$ Deluxe Dining: $15 $22$$ Premier Dining: $20 $29$$$ Elite Dining: $25 $35
    • About the City of Doral• Over 150,000 employees come to work every day to the city.• Home to Fortune 500 companies and government headquarters• Best City in Florida for Business Start-ups by BusinessWeek• Named #2 of Americas Top 25 towns to live well for its cultural amenities, pro-business environments, and highly educated workforce by Forbes.com• Total Population 46,000• Over 200 Restaurants in Doral• 48 Hotels with a 78% occupancy rate
    • Doral Restaurant Week™Marketing and Promotional Visibility • Doral Restaurant Week Web Site (DRW) (www.doralrestaurantweek.com) with link to restaurant’s website • Doral Chamber of Commerce Web Site listing (www.doralchamberofcommerce.org) • DRW e-mail blast to 9,300 contacts – 2 times per week • Press Release announcing event • Press Release of participating restaurants • Posting to 23 Social Media Sites such as Facebook, Twitter • Print Ad Promotion • Television Promotion • Radio Promotion • Direct Mail postcard distribution
    • Doral Restaurant Week ™ Participants Benefits• Two months of marketing and promotions – June and July• Listing, description and link of restaurant on DRW website• Menu in PDF of restaurant’s offer• Link of restaurant Open Table (if applicable)• Foursquare Listing (Optimized)• Yelp Business Listing (Optimized)• QR Code Sticker for DRW promotions• 10% Discount in Taste of Doral ™• Permission to post specials and promotions on Taste of Doral™ Facebook Page
    • Doral Restaurant Week ™ Participation• Cost of participation in Doral Restaurant Week™ is $350 Marketing during June and July• Participants are required to offer a three (3) course meal with choices in appetizer, entrée and dessert choices every night during Restaurant Week or Special Deal for DRWTo sign up please contact Azahy Arencibia at 786-553-3167 orazahy@tasteofdoral.comDON’T MISS THIS GREAT OPPORTUNITY TO DRIVE BUSINESS TO YOUR RESTAURANT THIS SUMMER