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Basic online and offline marketing n mx2 062310

Basic online and offline marketing n mx2 062310






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    Basic online and offline marketing n mx2 062310 Basic online and offline marketing n mx2 062310 Presentation Transcript

    • Basic Offline and Online Marketing SMU Module #4 Manny Sarmiento www.NMx2.com
    • Basic Offline and Online Marketing
      • Learn how to maximize the use of available online tools to add value to a business, increase online presence and increase profits.
      • Learn “New Marketing” online and offline techniques for successfully increasing sales and revenue.
    • Why Are You Here?
      • Add Value and Make a Huge Profit!
      • How do You do That?
        • New Marketing
        • Getting Found on Google
    • New Media Marketing
      • Social Media Marketing
      • Social Media - The Real Purpose of SMM is:
        • S.E.O.
        • T.O.M.
        • Building Relationships
    • Get Viral Online
      • URL Everywhere – Offline and Online
      • 3 Social Bookmarking Tools
        • Free Press Release
        • Ping
          • Pingoat.com, Pingomatic.com
        • Manual Social Bookmarking
          • Delicious, Propeller, Technorati, StumbleUpon, Reddit, Digg, etc.
      • Push Marketing is Out!
      • Relationship Marketing Is In
    • Marketing Mix
      • Message, Market, Method “Why?”, “Who?”, “How?”
      • The right message to the right person using the best method!
      • For the most impact from your message determine the “Why”.
      • Paid vs. Free Advertising
      • Which do You Prefer? Try SMM
    • 12 CDs for $1.00
      • Lifetime Value of a Customer
      • (Buying a Customer)
      • Determine LVC
    • 3 Ways to Increase Revenue
      • New Customers (Most Costly)
      • More product to Same Customer (Quantity)
      • Different product(s) to the same customer
    • Share Marketing™
      • Free Reports and Giveaways Brand It – T.O.M.
      • Contribute Your Knowledge
      • Answer Questions
      • Become the “Expert”
      • G.A.S.
        • Give of your knowledge
        • Answer Questions
        • Solve Problems
    • Features vs. Benefits
      • What is a Benefit?
      • “ You get…,” “It means that…”
      • “ What Does It Mean to Me?”
      • “ So, what does it mean to me?”
      • Until you get to the core (Emotion)
      • Determine your prospects problem or tell them what it is
      • Solving problems for your clients or potential clients
    • Online vs. Offline
      • Online Does Not Replace Offline
      • RSC – Real simple copywriting
      • Graphics to grab attention, Copy to take action
    • “ Remarkable” Marketing
      • Zig when they Zag
      • Call to action
      • Being Remarkable
        • “ Do Things So Uniquely that People Can’t Help Telling Others About You”
      • Offering a guarantee
        • Longer Better
      • The Purple Cow (Seth Godin)
    • New Marketing
      • Your product lineup
        • Books, Articles, CDs, DVDs,
        • Workshops
      • Seminar Marketing
      • Article Marketing
      • Press Releases
        • Offline PRs, Free PRs (Online)
        • Everything Is News
        • The SEO Impact
      • Relationship Marketing
        • G.A.S.
    • It’s All About…
      • Building Relationships
    • Social Media University www.NMx2.com Brought to You By: New Media, New Marketing, Inc., Millennia Atlantic University and the Doral Chamber of Commerce Thank You! God Bless You! Manny Sarmiento