Basic online and offline marketing n mx2 062310


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Basic online and offline marketing n mx2 062310

  1. 1. Basic Offline and Online Marketing SMU Module #4 Manny Sarmiento
  2. 2. Basic Offline and Online Marketing <ul><li>Learn how to maximize the use of available online tools to add value to a business, increase online presence and increase profits. </li></ul><ul><li>Learn “New Marketing” online and offline techniques for successfully increasing sales and revenue. </li></ul>
  3. 3. Why Are You Here? <ul><li>Add Value and Make a Huge Profit! </li></ul><ul><li>How do You do That? </li></ul><ul><ul><li>New Marketing </li></ul></ul><ul><ul><li>Getting Found on Google </li></ul></ul>
  4. 4. New Media Marketing <ul><li>Social Media Marketing </li></ul><ul><li>Social Media - The Real Purpose of SMM is: </li></ul><ul><ul><li>S.E.O. </li></ul></ul><ul><ul><li>T.O.M. </li></ul></ul><ul><ul><li>Building Relationships </li></ul></ul>
  5. 5. Get Viral Online <ul><li>URL Everywhere – Offline and Online </li></ul><ul><li>3 Social Bookmarking Tools </li></ul><ul><ul><li>Free Press Release </li></ul></ul><ul><ul><li>Ping </li></ul></ul><ul><ul><ul><li>, </li></ul></ul></ul><ul><ul><li>Manual Social Bookmarking </li></ul></ul><ul><ul><ul><li>Delicious, Propeller, Technorati, StumbleUpon, Reddit, Digg, etc. </li></ul></ul></ul>
  6. 6. <ul><li>Push Marketing is Out! </li></ul><ul><li>Relationship Marketing Is In </li></ul>
  7. 7. Marketing Mix <ul><li>Message, Market, Method “Why?”, “Who?”, “How?” </li></ul><ul><li>The right message to the right person using the best method! </li></ul><ul><li>For the most impact from your message determine the “Why”. </li></ul>
  8. 8. <ul><li>Paid vs. Free Advertising </li></ul><ul><li>Which do You Prefer? Try SMM </li></ul>
  9. 9. 12 CDs for $1.00 <ul><li>Lifetime Value of a Customer </li></ul><ul><li>(Buying a Customer) </li></ul><ul><li>Determine LVC </li></ul>
  10. 10. 3 Ways to Increase Revenue <ul><li>New Customers (Most Costly) </li></ul><ul><li>More product to Same Customer (Quantity) </li></ul><ul><li>Different product(s) to the same customer </li></ul>
  11. 11. Share Marketing™ <ul><li>Free Reports and Giveaways Brand It – T.O.M. </li></ul><ul><li>Contribute Your Knowledge </li></ul><ul><li>Answer Questions </li></ul><ul><li>Become the “Expert” </li></ul><ul><li>G.A.S. </li></ul><ul><ul><li>Give of your knowledge </li></ul></ul><ul><ul><li>Answer Questions </li></ul></ul><ul><ul><li>Solve Problems </li></ul></ul>
  12. 12. Features vs. Benefits <ul><li>What is a Benefit? </li></ul><ul><li>“ You get…,” “It means that…” </li></ul><ul><li>“ What Does It Mean to Me?” </li></ul><ul><li>“ So, what does it mean to me?” </li></ul><ul><li>Until you get to the core (Emotion) </li></ul><ul><li>Determine your prospects problem or tell them what it is </li></ul><ul><li>Solving problems for your clients or potential clients </li></ul>
  13. 13. Online vs. Offline <ul><li>Online Does Not Replace Offline </li></ul><ul><li>RSC – Real simple copywriting </li></ul><ul><li>Graphics to grab attention, Copy to take action </li></ul>
  14. 14. “ Remarkable” Marketing <ul><li>Zig when they Zag </li></ul><ul><li>Call to action </li></ul><ul><li>Being Remarkable </li></ul><ul><ul><li>“ Do Things So Uniquely that People Can’t Help Telling Others About You” </li></ul></ul><ul><li>Offering a guarantee </li></ul><ul><ul><li>Longer Better </li></ul></ul><ul><li>The Purple Cow (Seth Godin) </li></ul>
  15. 15. New Marketing <ul><li>Your product lineup </li></ul><ul><ul><li>Books, Articles, CDs, DVDs, </li></ul></ul><ul><ul><li>Workshops </li></ul></ul><ul><li>Seminar Marketing </li></ul><ul><li>Article Marketing </li></ul><ul><li>Press Releases </li></ul><ul><ul><li>Offline PRs, Free PRs (Online) </li></ul></ul><ul><ul><li>Everything Is News </li></ul></ul><ul><ul><li>The SEO Impact </li></ul></ul><ul><li>Relationship Marketing </li></ul><ul><ul><li>G.A.S. </li></ul></ul>
  16. 16. It’s All About… <ul><li>Building Relationships </li></ul>
  17. 17. Social Media University Brought to You By: New Media, New Marketing, Inc., Millennia Atlantic University and the Doral Chamber of Commerce Thank You! God Bless You! Manny Sarmiento